- Work in partnership with cross-functional marketing, creative and external agency teams to support Omnichannel content execution for website, social, in-store signage, email, sponsorship and other channels as needed
- Assist banner content leads with tracking data and insights to continually optimize digital content channels, including website & social media platforms
- Support Always On Social Media content plans from ideation to creative asset coordination, post copy & social calendar maintenance, partnering with banner leads to bring the social strategy to life
- Excel as a copy writer for retail / customer facing touch points both online and in-store
- Write, edit and proofread multi-platform content on a daily basis, producing compelling on-brand content across all channels to inspire consumers and drive product discovery
- Work closely with banner content leads to execute content strategies on our websites in support of marketing campaigns from brainstorming to content creation to production
- Assist in identifying opportunities to repurpose creative assets to help the team drive a true Omnichannel customer experience
- Opportunity to support exciting brands across the organization including Sobeys, Safeway, Compliments, Foodland, Thrifty Foods & FreshCo
- 3-5 years experience in content marketing, communications, editorial or related fields
- Experience in writing and content execution for digital channels including website and social media is a must
- Copy writing experience in a consumer brand environment, food and grocery experience is preferred
- Strong project and time management skills with the ability to prioritize competing projects
- Creative problem solver with the ability to work independently in a fast-paced environment
- Experience in SEO, digital analytics and key word research is a plus
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Coordinator Content Services - Mississauga, Canada - Corporate Office Careers
Description
Postal Code:
L4W 0C7Our family of 131,000 employees and franchise affiliates share a collective passion for delivering exceptional shopping experiences and amazing food to all our customers. Our mission is to nurture the things that make life better – great experiences, families, communities, and our employees. We are a family nurturing families.
A proudly Canadian company, we started in a small town in Nova Scotia but we are now in communities of all sizes across this great country. With over 1,600 stores in all 10 provinces, you may know us as Sobeys, Safeway, IGA, Foodland, FreshCo, Thrifty Foods, Lawtons Drug Stores or another of our great banners but we are all one extended family.
Ready to Make an impact?
Reporting to the Manager, Omnichannel Content, this role works with a dynamic team of content and social media specialists producing engaging (and delicious) content across Empire banners and marketing channels. The Content Coordinator is a key team member, integrated into the daily execution of strategic content from ideation to launch. The ideal candidate is a creative, proactive and goal-oriented self-starter who's passionate about unique multi-platform storytelling that drives the reason to believe for our customers.
Here's where you'll be focusing:
What you have to offer:
#Hybrid