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    MarTech Manager - Toronto, Canada - Hard Rock Digital

    Hard Rock Digital
    Hard Rock Digital Toronto, Canada

    1 week ago

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    Description

    What are we building?

    Hard Rock Digital is a team focused on becoming the best online sportsbook, casino, and social casino company in the world. We're building a team that resonates passion for learning, operating and building new products and technologies for millions of consumers. We care about each customer's interaction, experience, behaviour, and insight and strive to ensure we're always acting authentically.

    Rooted in the kindred spirits of Hard Rock and the Seminole Tribe of Florida, the new Hard Rock Digital taps a brand known the world over as the leader in gaming, entertainment, and hospitality. We're taking that foundation of success and bringing it to the digital space — ready to join us?

    What's the position?

    As the Social Casino CRM MarTech Manager you will support the Social Casino Promotions and CRM team focusing on maximizing the efficiency of our customer lifecycle promotions and communications through marketing technology. As a direct member of the Promotions and CRM ops team you will partner with broader marketing, CRM, product and data teams to provide CRM managers the data and email capabilities that will maximize acquisition, retention, revenue, and profitability of our lifecycle marketing campaigns.

    As the Social Casino CRM Martech Manager you will:

    • Develop deep understanding of our social casino business, KPIs, and marketing technology that will identify new promotional opportunities and cohorts for acquisition, retention, and maximize lifetime value.
    • Partner with our Social Casino CRM Ops leads and promo team to automate our lifecycle campaigns for social casino. This will include building segments, personas, and cohorts that sync our CRM execution, promotions and product experience to insure seamless delivery to our players.
    • Code and implements high quality HTML based email solutions and code content provided by creative teams across CRM execution platforms (Braze)
    • Analyse performance of HTML emails and takes action to correct deficiencies
    • Support Social Casino CRM and Promotions execution and analytics teams in experimental design and setup of ongoing experiments across CRM channels.
    • Be the voice of the Social Casino Ops team to central product MarTech on feature development and capabilities.

    What are we looking for?

    The ideal candidate will have:

    • 5+ years of social casino or online real money gaming experience supporting CRM and Promotions
    • Proficient in writing HTML, CSS, JavaScript within CRM execution platforms. Previous experience with Braze and Optimove strongly preferred.
    • Expertise in HTML email development across multiple ESPs, dynamic content and personalization
    • Possess strong SQL skills. Amplitude, Tableau and PowerBI experience a bonus. Demonstrated interest in or experience with Python a plus.
    • Expertise in connecting data across multiple tools and building automated processes to ensure data availability uptime.
    • Motivated and intellectually curious individual who is ready to dig into data, pay high attention to detail, and develop solutions to problems
    • Comfortable managing senior stakeholder expectations and pushing back on requests which lack a clear thought process and business reasoning
    • Exceptional data wrangling skills dealing with complex disparate datasets to combine and automate the CRM workflow

    What's in it for you?

    We offer our employees more than just competitive compensation. Our team benefits include:

    • Competitive pay and benefits
    • Flexible vacation allowance
    • Flexible work from home or office hours
    • Startup culture backed by a secure, global brand
    • Opportunity to build products enjoyed by millions as part of a passionate team

    Roster of uniques

    We care deeply about every interaction our customers have with us, and trust and empower our staff to own and drive their experience. Our vision for our business and customers is built on fostering a diverse and inclusive work environment where regardless of background or beliefs you feel able to be authentic and bring all your talent into play. We want to celebrate you being you (we are an equal opportunity employer).

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