The messaging of an idea... working with feedback — PART 5
I thought I would stay with the theme of feedback a little longer for a couple of reasons — I received some "solid feedback" on my last blog, and more importantly, the topic of feedback is so important for an idea to flourish and develop, and that of course supports the evolution of the messaging for said idea.
Feedback will impact the idea, the message, and the messenger.
I think I will begin with the "messenger" because more often than not it's her idea or at least she has drank the "Kool-Aid", and I want to kick this off with some feedback I received at an annual performance review a long time ago — "Graham," the person said, "You get very defensive when you are given feedback". To that, I got defensive.
I have come along way since then, and although I'm not perfect, I believe I have developed a valid perspective on receiving feedback as the messenger:
- When receiving feedback check your ego at the door and listen to it.
- Do not categorize feedback as good or bad, or right or wrong, or relevant or non-relevant — again just listen to it and capture it for later.
- We are still human and sometimes the first two points are difficult, so let some time pass before you constructively review the feedback.
- You should never dismiss any feedback until you have constructively reviewed it.
- When you are ready to constructively review the feedback revisit the goals, objectives, and strategies of your idea, your message, and your messaging — this ensures alignment and helps measure validity, efficacy, and relevance of the feedback.
- Not all feedback is created equal — not only because of its relevance but also because of where it is coming from. This is the reason we search out domain experts and experience.
- It is very dangerous not to accept feedback because it doesn't align with your current thinking.
- If you keep getting similar feedback from credible sources there is a very high probability they are right, and you, maybe not so much.
With regard to the idea and the message, well that's simple... just adopt the feedback to make your idea and the messaging better. And if you don't, then you are either not finding the right feedback to develop your idea, or you just aren't willing to accept it — either way, your idea is destined to never go a far as you would like (if anywhere at all).
And regarding the feedback on that presentation in my last blog...
I reviewed it with the Principal of Takota Asset Management using the same lens as above, and he's incorporated the feedback into future videos where the alignment makes sense with his strategy, objectives, and resources.
The feedback (and the process) was greatly appreciated I was told.
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