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Marketing & Communication For Small Business Article Index
Jim Murray · Over the past year or so, I have been creating and posting a series of articles on marketing & communication for small business. · This was a synthesis of a lot of the stuff I learned from 20 years in the ad agency business and another 25 on my own, working with new and developin ...
Marketing & Communication for Small Business. Part 6: Content Marketing
Jim Murray · A Key Insight Into Making Content Marketing Programs Worth The Effort · I was trained as a copywriter in the agency business. I loved this work and successfully avoided management positions for nearly two decades. I also picked up strategic development, art direction and broadcas ...
Hey Junk Bloggers…Shape Up Or Ship Out
Jim Murray · This is the second of two posts on blogging. The first post can be found at: · https://www.bebee.com/producer/@jim-murray/content-marketing-let-s-suppose-for-a-few-minutes-that-it-s-all-bullshit · One of the responses to my previous post on this subject came from my friend, Phil ...
Content Marketing...Let's Suppose, For A Few Minutes, That It's All Bullshit.
Jim Murray · Bob Hoffman, who is a marketer in the San Francisco area, did a really outstanding post on branding, which I read a while ago and have been thinking about ever since. · https://www.linkedin.com/pulse/nobody-gives-flying-sht-your-brand-bob-hoffman?trk=hp-feed-article-title · In th ...
Social Media & Content Marketing–Is It Really Right For Your Service Business?
Jim Murray · For the few years now I have been commenting about on-line marketing mainly through channels like social media and all the various forms of content management. · My main opinion has been that while all this activity may seem like it’s worthwhile, for a lot of businesses, who have ...
Build An Audience For Your Content Marketing
Justin Shimoon · Content marketing is one of the most effective forms of digital marketing on the internet today. Content is what drives the user experience and brings consistent traffic to your website or blog. As countless SEO experts spout on various forums and guides online, “content is king. ...
myTweetPack.com: Building Your Potential Lists
Paul "Pablo" Croubalian · In the last post, we learned about the importance of Alpha Wolves in myTweetPack.com. Alphas give us a good variety of tweets. That's important. · No one wants to just hear us talking about ourselves. They also provide some excellent potential people to follow. · We touched on ho ...
Content Curation: Innocent Sharing or Just Another Pile of Digital Marketing Bull Chips?
Jim Murray · This is the 22nd posting that Phil and I have done together, since we started almost a year ago now. We have tackled a number of topics that we share an interest in but not necessarily the same point of view on. One thing you should know is that we do these in as close to real ti ...
How to Be a Wolf in a World of Sheep: #2 Mind = Blown!
Paul "Pablo" Croubalian · In "How to Be a Wolf in a World of Sheep" part 1, I asked for input on questions that were bugging me. The questions were mostly about the growth-hacking side of the Web-App-With-No-Name (yet). · You guys did not disappoint. · Some opinions surprised me. Some didn't. · One conve ...
Content Marketing. Not Everybody’s Glass Of KoolAid
Jim Murray · The core of this piece was actually the response to a comment on a post I did over in the Lumpy Kingdom of the Mighty Hamsters (LinkedIn) sometime in 2015. · The opinions expressed here are my own, but they have most certainly been influenced by intelligence gathered from markete ...
How To Get Your Ducks In a Row Pre-Post
Paul "Pablo" Croubalian · Writing a good post is half the battle. Yes, it’s only half the battle. Some say it’s less than half. ”Build it and they will come,” worked for Kevin Costner. “They” had no choice. · The script told them they had to come. · You have no script. “Write it, and they won’t come,” is ...
Related professionals
Paul "Pablo" Croubalian
I bridge the chasm between you and your customers. I despise complexity. Complexity promotes miscommunication. The path is simplified and complicated by technology. · That's a paradox, a Gordian Knot. ...
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