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    Manager, Consumer Insights – Global Disruptive Innovation - Toronto, Canada - The Kraft Heinz Company

    The Kraft Heinz Company
    The Kraft Heinz Company Toronto, Canada

    Found in: Talent CA C2 - 4 days ago

    Default job background
    Full time
    Description

    Description

    As a key strategic business partner and consumer insights subject matter expert for the Global Disruptive Innovation team, you will have the opportunity to directly impact growth for our global brand portfolio. This person will lead the consumer and marketplace learning agenda across brands and channels to identify innovation opportunities rooted in consumer behavior that drive top and bottom-line growth for Kraft Heinz and retail partners.

    This role requires a person who can be:

  • Strategic: Be a strategic business partner to the marketing team and a key agent for organizational change. Demonstrate understanding of the consumer, research methodologies/techniques, standard processes, and experience to drive the business forward.
  • Influential: Influence the organization and work seamlessly with cross-functional teams. Engage with senior management and present insights to senior executive leaders.
  • Impactful: Influence "so-what's" by making concrete recommendations routed in deep understanding of marketing, business, and consumer. Robust communication and interpersonal skills collect disparate pieces of data together into a cohesive and compelling story.
  • An Owner : Independent leader with the ability to get your dig into the details and craft a function against a blank slate without buying pre-packaged solutions or methodologies.
  • Collaborative: Ability to build and maintain partnerships within agile pods and within functions across the organization.
  • Flexible: Be flexible and creative to adjust to changing priorities and business challenges. Ability to thrive in ambiguity, while showing strong drive for results and adaptability.
  • Self-Starter: Ability to demonstrate a high degree of independence, resiliency, leadership/ownership, with limited oversight.

    • Essential Functions & Responsibilities

  • Strategic insight leadership for Global Disruptive Innovation initiatives.
  • Leverage in-depth knowledge of consumer and culinary trends, competition, and consumer and shopper behavior to ideate and encourage growth strategies.
  • Develop and lead agile research plans for new products using risk-based approaches and forward-thinking methods across whitespace identification, opportunity assessment, innovation forecasting, and innovation validation (consumer testing and/or in-market testing).
  • Identify ways to drive speed through experimentation to learn and implement all opportunities.
  • Evaluate sales impact of innovation and identify lessons learned to improve trial, velocity, and incrementally of future innovation.
  • Help develop research Best Practices for the organization.
  • Work with research vendors to provide outstanding research approaches for agility, speed, and breakthrough insights.

    • Expected Experience & Required Skills

  • Proven Strategic Insights/Consumer Research experience, preferably within CPG.
  • Proficient in various market research techniques, including both qualitative and quantitative methods.
  • Experience working with both primary and secondary data sources.
  • Expert knowledge of syndicated research tools (e.g. Nielsen, Circana, etc.).
  • Strong storytelling skills and ability to influence all levels of an organization.
  • Proficient with innovation and custom research methods for CPG products required.
  • Experience using syndicated services (e.g. Nielsen or IRI Scanner, Mintel, Numerator and Panel Data, Technomic, etc).
  • Strong analytical skills, including pricing and designing and implementing in-market tests.
  • Ability to lead multiple projects simultaneously.
  • Excellent communication, organization, and presentation skills (written, oral, and across Microsoft Office Suite).

    • Work Environment & Schedule

    This is a Hybrid role with 2-3 days a week in the local office, with limited travel or visits to external locations; offices are open workspaces.

    Location(s)

    Toronto - Queen's Quay - Headquarters
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