Director of Market Intelligence, RevOps GTM Insights and Analytics - Toronto, Canada - Workday

Description

Equinix is the world's digital infrastructure company, operating 240+ data centers across the globe and providing interconnections to all the key clouds and networks. Businesses need one place to simplify and bring together fragmented, complex infrastructure that spans private and public cloud environments. Our global platform allows customers to place infrastructure wherever they need it and connect it to everything they need to succeed.

We are a fast-growing global company with 20 years of continuous growth. Through our innovative portfolio of high-performance products and services, we have created the largest, most active global ecosystem of 10,000+ companies, including 2,100 networks and 3,000+ cloud and IT service providers in 32 countries spanning six continents.

A career at Equinix means you will collaborate on work that impacts the world and be surrounded by endless opportunities to learn new skills and grow in varied directions. We embrace diversity in thought and contribution and are committed to providing an equitable work environment. that is foundational to our core values as a company and is vital to our success.

Job Summary

As a member of the Go-To-Market (GTM) Insights & Analytics (IA) leadership team, the role holder is responsible for ensuring the quality, integrity, & availability of Revenue Operations (RevOps) Market Intelligence. Reporting directly to the Senior Director (Global Head) of RevOps GTM IA, you will oversee & guide the Market Intelligence team in researching, analysing, & delivering insights on market size, opportunities, threats, trends, competition, consumer sentiment, & customer/partner behaviours. Key responsibilities encompass developing stakeholders' comprehension of the market, customers, & EQIX Platform dynamics, & continuously enhancing intelligence capabilities, processes, & platforms to provide scalable insights that bolster teams' effectiveness, gain a competitive edge, & empower data-driven decisions to achieve predictable revenue acceleration through optimized customer experiences.

Responsibilities

Oversee & Guide Market Intelligence Capabilities & Best Practices

• Provide strategic oversight & implement market intelligence capabilities, strategy, processes, & roadmap. ​
• Guide & support the Market Intelligence team globally in research, analysis, & insights activation.​
• Promote modern research & analysis practices for efficient delivery of market intelligence insights.​
• Seek feedback to refine Market Intelligence team operations & improve the quality & relevance of insights.​
• Monitor performance measures & KPIs for market intelligence, addressing deviations as needed, & continuously enhancing operations/offerings to support business objectives & ensuring value/ROI.

Conduct Thorough Research & Analysis

• Collect (& manage with DataOps) high-quality data from reliable sources (internal databases, external supplier market reports, data, surveys, sentiment, etc.) that align with research & analysis objectives. ​
• Apply appropriate techniques to uncover relevant patterns, trends, relationships, & key findings. ​
• Extract insights & partner/interlock with Corporate Strategy & Development team to recommend strategies for decision-making & strategic planning in the data center, interconnection & digital services domains.​
• Effectively communicate findings through tailored reports, presentations, visualizations & scalable insights activations mechanisms to meet stakeholders' needs in a clear, concise, & engaging manner.

Empower Stakeholders

• Identify users' goals for market intelligence to inform decision-making & implement tools/technologies for self-service access with DataOps. ​
• Create comprehensive data products & an insights knowledge base/platform with user-friendly interfaces to support self-service data exploration & analysis. ​
• Establish a systematic feedback process incorporating inputs from multiple teams & sources to enhance & customize market intelligence.​
• Drive adoption through effective communication, insights activation initiatives & conducting training sessions to enhance stakeholders' understanding of market intelligence concepts & applications. ​
• Position the Market Intelligence Team as trusted advisors, guiding stakeholders on data interpretation, analysis techniques, and best practices to extract insights for informed decision-making.

Lead & Manage

• Manage Market Intelligence teams' performance through prioritization, engagement, & coaching.​
• Drive people development strategy, including location-based & hybrid-virtual initiatives.​
• Provide transformational leadership & guidance for escalations & interlocks with other stakeholders.​
• Build Market Intelligence managed processes based on industry best practices for EQIX's best-in-class approach.​
• Model Equinix cultures & values.​
• Provide guidance, mentorship, & development opportunities to enhance teams' skills & capabilities.

Qualifications

• Preferred data center, interconnection & digital infrastructure services market research experience, including data gathering, trend analysis, competitor assessment, customer behaviors & opportunity/risk evaluation. ​
• Demonstrated success leading diverse global talent pools, promoting collaboration, driving innovation, & fostering continuous improvement.​
• Proficiency in utilizing digital market intelligence tools, data analytics platforms, & business intelligence software is essential.​
• Proven expertise in stakeholder management, supporting decision-making through clear & persuasive communication of intel, insights, & recommendations to senior management & cross-functional teams.​
• Strong understanding of platform & ecosystem business models, & their distinct approaches to leveraging networks & interactions for value creation.​
• Knowledgeable about collaborative partnerships among cloud providers, NSPs, & tech vendors, focusing on critical partnerships that impact data center operators like Equinix & their market presence. ​
• Proven track record in building & delivering both scalable self-service market intelligence insights activation programs & managing local/regional support for intelligence/insights needs for specific business requirements.​
• Commitment to open-source transformation, continuous learning, & staying updated with industry trends, relevant regulations, & best practices.​
• Preferred: Bachelor's degree in a related field (Business Management &/or Administration, Economics, Statistics, Market Research, or similar). Optional: Certified Market Research Professional (CMRP), Certified Competitive Intelligence Professional (CCIP), or similar.

Skills and Attributes

• Enthusiastic collaborator, skilled in driving the development of market intelligence & research capabilities cross-functionally.​
• Prioritizes strategic requirements, roadmap, & impacts with stakeholders.​
• Strong market research/analytical skills & a passion for automation.​
• Exceptional written & data-driven story telling communication skills.​
• Transformational leader driving bold, meaningful, scalable change.​
• Global mindset, adept at working in matrixed-driven environments.​
• Cultivates innovation, encourages risk-taking & embraces failure for growth.​

Equinix is committed to ensuring that our employment process is open to all individuals, including those with a disability. If you are a qualified candidate and need assistance or an accommodation, please let us know by completing this form.

Equinix is an Equal Employment Opportunity and, in the U.S., an Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to unlawful consideration of race, color, religion, creed, national or ethnic origin, ancestry, place of birth, citizenship, sex, pregnancy / childbirth or related medical conditions, sexual orientation, gender identity or expression, marital or domestic partnership status, age, veteran or military status, physical or mental disability, medical condition, genetic information, political / organizational affiliation, status as a victim or family member of a victim of crime or abuse, or any other status protected by applicable law.

As an employee, you become important to Equinix's success. Details about our company benefits can be found at the following link:

USA Benefits eBook

Equinix is committed to ensuring that our employment process is open to all individuals, including those with a disability. If you are a qualified candidate and need assistance or an accommodation, please let us know by completing this form.