- Create, edit and produce digital and multimedia branded content, including graphics, and storytelling assets to support Strategic Communications and university goals.
- Use design tools and multimedia solutions to generate meaningful and impactful digital content.
- Develop original and custom graphic design and communications which may be include, but is not limited to, websites, social media campaigns, digital advertising, print and digital magazines, newsletters and reports to support news, marketing and other brand assets and communications.
- Provide insights and recommendations to produce engaging content to meet specific needs.
- Create and gather text, graphics, illustrations and photo images.
- Gather and compile information necessary to complete projects.
- Provide design advice to various audiences.
- Develop a cost-effective strategy for all design work produced.
- Proof and edit material for accuracy and completion.
- Take photos and shoot video as needed.
- Design and deliver social media and digital campaigns to achieve outreach goals.
- Create engaging social media visual and video content from concept to completion, including pitching ideas, filming using a smartphone or other camera, editing and revisions.
- Manage social media campaigns and presence in social networking sites including Instagram, LinkedIn, Facebook, Twitter/X, LinkedIn and other similar community sites, posting on relevant blogs and seeding content into social applications.
- Understand the target audience for each social media account, help to develop and post engaging, relevant and timely content in a variety of media including photographs, video that support Faculty, Department and Program goals.
- Monitor the impact of social media and digital programs, and analyze, review, and report on effectiveness of campaigns to make adjustments for maximum results.
- Provide insights and recommendations to produce engaging content to meet specific needs.
- Monitor social media including trends and applications.
- Work closely with the Associate Director and team to develop and implement appropriate policies and procedures related to social media, online digital presence to complement social media campaigns and the delivery of campus-wide messaging, ensuring that all posts and activity complements the university's overall strategic plan and stated priorities.
- Follow social media trends and practices to stay up to date on these evolving tools and produce effective communications pieces.
- Experience troubleshooting technical problems with software.
- Adhere to established university and external deadlines and timelines.
- Keep abreast of new developments in software and hardware as department usage and software features are upgraded.
- Keep abreast of developments and trends in digital and multimedia communications and technological advancements.
- Research and implement current trends and practices to produce effective communication pieces.
- Consult with campus partners and collaborators regarding project requirements.
- Participate in Communications, Marketing and Public Affairs and/or department/faculty projects such as project teams, committees and work teams.
- Working knowledge of basic web coding to enhance the visual appeal of digital stories.
- A College Diploma or Bachelor's Degree in Graphic Design, Multimedia, Communications, or related field. A McMaster degree would be an asset.
- Requires a minimum of 4 years of prior experience.
- Advanced level of proficiency in social media platforms, including management tools such as Hootsuite.
- Experience creating social media content by using a smartphone as well as visual and video creation tools such as CapCut and Canva etc.
- Experience creating content and managing visual social media platforms such as Instagram or TikTok.
- Experienced in using Adobe suite of design tools to generate meaningful and impactful digital content is an asset.
- Superior interpersonal and communication skills (e.g. written and public speaking).
- Project management and organizational skills.
- Excellent customer-service skills and strong service orientation.
- Time management and multi-tasking abilities.
- Superior attention to detail and design.
- Knowledgeable about McMaster university policies and guidelines and Communications, Marketing and Public Affairs policies and procedures.
-
Content Specialist
2 weeks ago
CityKidz Hamilton, Canada**Content** Specialist** · In Canada, 1 in 5 children is growing up below the poverty line. For generations, poverty has stolen dreams and destroyed futures. At CityKidz, we think it's time to change that, and we're looking for committed people who will work with us to help kids ...
-
Content Specialist
1 week ago
Hamilton Health Sciences Foundation Hamilton, CanadaHamilton Health Sciences Foundation provides vital funding to enable the best possible patient care. We inspire and motivate gifts that fund medical equipment and patient amenities, innovative research initiatives, essential redevelopment of clinical care spaces, and the educatio ...
-
Content Writing Specialist
3 weeks ago
Mohawk College Hamilton, Canada Part time**Content Writing Specialist - Regular Part Time** Status**: Regular Part Time · **Hours**: Up to 24 hours/week · **Home Campus**: Fennell (hybrid work arrangements available) · **Rate of Pay**: $20.56, plus 4% in lieu of vacation · **Posting Date**: April 8th, 2024 · **Closing D ...
-
Content Writing Specialist
3 days ago
Mohawk College Hamilton, Canada Part time**Content Writing Specialist - Regular Part Time** Status**:Regular Part Time · **Hours**: Up to 24 hours/week · **Home Campus**: Fennell · **Rate of Pay**:$20.56 · **Posting Date**:June 29th, 2023 · **Closing Date**: July 6th, 2023 at 7:00 pm EST · We support and encourage the c ...
-
Social Media and Visual Content Specialist
2 weeks ago
McMaster University Hamilton, CanadaAre you passionate about crafting compelling narratives through social media platforms? Do you have a knack for creating visually stunning content? If so, we have an exciting opportunity for you · Ranked as one of the world's top 100 universities, McMaster university is devoted t ...
-
Content Specialist
2 weeks ago
The Christian Reformed Church in North America Burlington, Canada**PURPOSE**: This position supports the vision and mission of World Renew and the Marketing Communications (MarComm) Team by managing marketing communications projects from ideation to distribution. Researches, writes and edits compelling content that furthers the engagement of n ...
-
Online Content Specialist
2 weeks ago
IKEA Burlington, CanadaWhat you'll need to have · ** This is a 12-month remote assignment. · For this role you will need: · - Minimum 2 - 4 years of knowledge and experience with content management systems, content creation, copywriting, E-commerce, and digital marketing. · - Excellent knowledge of CMS ...
-
Agency Content Specialist
2 weeks ago
Flying Camel Advertising, Design + PR Burlington, CanadaFlying Camel is looking for a talented Content Specialist to join our growing team. If you have agency experience and share a love for interior design and social media - we want to hear from you · In this exciting role, you will provide critical support to Flying Camel's clients' ...
-
Marketing Content Specialist
40 minutes ago
SB Partners Burlington, CanadaSB Partners LLP is a full-service Chartered Professional Public Accounting firm located in Burlington, Ontario. For over 45 years, SB Partners has served a diverse set of clients and is one of the leading independent CPA firms in the GTA. Our primary client base is entrepreneuria ...
-
Digital Content Specialist
3 weeks ago
Sheridan College Brampton, Canada Part timeReporting to the Office Manager, the Digital Content Specialist is an integral part of the Faculty of Applied Health and Community Studies (FAHCS) and is responsible for creating, writing, editing, updating, improving, and maintaining high-quality content that can be placed acros ...
-
Content Marketing Specialist
3 weeks ago
Veriday Inc. Mississauga, CanadaWe are hiring a talented **Content Marketing Specialist** to be part of our Marketing team for permanent employment. As a **Content Marketing Specialist** at Veriday, you will play a pivotal role in shaping the company's content strategy and establishing its position as a trusted ...
-
Specialist, Creative Content
3 weeks ago
World Vision Canada Mississauga, CanadaAre you looking for more than a job? At World Vision Canada we offer challenging careers that change the lives of children all over the world and it will change yours too. Come and be part of a team of 400 Canadians with a vision for the world: Life in all its fullness for every ...
-
Specialist, Creative Content
2 weeks ago
World Vision Canada Mississauga, CanadaAre you looking for more than a job? At World Vision Canada we offer challenging careers that change the lives of children all over the world and it will change yours too. Come and be part of a team of 400 Canadians with a vision for the world: Life in all its fullness for every ...
-
Digital Content Specialist
3 weeks ago
Rock Star Real Estate Inc. Oakville, Canada**When Was The Last Time You Had Fun At Work?** · An energetic, fun, and busy Oakville real estate brokerage is looking for a Digital Content Specialist. · Get all the benefits of working directly with a full marketing team in a fast-paced, expanding, small business environment. ...
-
Multimedia Content Specialist
3 weeks ago
Euna Solutions Oakville, Canada**The Opportunity** · As a **Multimedia Content Specialist**, you will be producing multimedia content, including podcast episodes, client stories, product videos, and social media content, for all Euna Solutions product lines. Reporting to the Manager, Content Marketing, you'll ...
-
Marketing Content Specialist
1 week ago
ATS Automation Tooling Systems Cambridge, Canada**JOB SUMMARY**: · We are looking for an experienced Marketing Content Specialist to join our team. As a key member of the Marketing team, you will be responsible for creating, tracking, and analyzing content across a variety of platforms including digital, print, and social. You ...
-
Marketing Content Specialist
3 weeks ago
Signifi Solutions Inc. Mississauga, Canada**Fast growing, technology company** is looking for a smart, driven, resourceful, organized, and meticulous person for the role of Marketing Content Specialist. · Signifi Solutions design and develops unique solutions that are used by retailers and corporate customers to either s ...
-
Marketing Content Specialist
1 week ago
ATS Automation Tooling Systems Cambridge, Canada**Be part of the change. Help us build better automation.** · From concept to deployment, our team is focused on helping our customers realize the connection between Smart Conveyance and higher performing automation. If you're looking to drive change in the automation industry, w ...
-
Content Marketing Specialist
1 week ago
ShipTime Canada Inc. Oakville, Canada**About Paid Inc. & ShipTime** · Together, **ShipTime & Paid Inc.** push the boundaries of what shipping and eCommerce can do for small and medium businesses. We aim to provide all the pricing, service and logístical information businesses need to make informed logístical decisio ...
-
Content Marketing Specialist
2 weeks ago
Clickback Inc. St. Catharines, CanadaWork Term: Permanent · - Work Language: English · - Hours: 40 hours per week · - Education: College/CEGEP · - Experience: 3 years to less than 5 years · **Work setting**: · - Relocation costs not covered by employer · - Business · - Business and/or industry · **Tasks**: · - Answe ...
Social Media and Visual Content Specialist - Hamilton, Canada - McMaster University
Description
Posting DetailsAre you passionate about crafting compelling narratives through social media platforms? Do you have a knack for creating visually stunning content? If so, we have an exciting opportunity for you
Ranked as one of the world's top 100 universities, McMaster university is devoted to the cultivation of human potential, realized through our innovative educational programs, cutting-edge research, and the diverse students, faculty, staff and alumni who make up the McMaster family. Dedicated to creating a Brighter World, we recognize that our people are our most valuable resource. Those who join McMaster will find a community of talented individuals who are inspired by the university's commitment to embodying the values of integrity, quality, inclusiveness and teamwork. It is through these talented individuals, their creativity and drive for results that has earned McMaster its reputation as being Canada's "most innovative" university.
Together, Communications, Marketing and Public Affairs amplifies and enables McMaster's bold ambition to advance human and societal health and well-being. We will lead the sector by building relationships, reputation and resources, achieving results that support McMaster's strategic priorities.
Within Communications, Marketing and Public affairs, the Strategic Communications team is an award-winning group with a collective will to achieve ambitious goals. The team is responsible for raising the profile of the university through media relations, marketing, social media and innovative storytelling approaches on a variety of platforms aimed at different audiences. We are seeking an equally talented Social Media and Visual Content Specialist to support our goals.
Role Summary:
Do you believe that great visual content is fundamental to successful storytelling? Do you love finding innovative and engaging approaches to creating content on social media? This could be the creative role for you.
As a key member of the Strategic Communications team, the Social Media and Visual Content Specialist will be responsible for producing and managing visually driven content to express McMaster's brand on several platforms, with a strong focus on social media content creation. Reporting to the Associate Director, Content, this role will design visual and social media content from initial concept to completion, to advance university priorities. Along with producing content, this role will support the university's proactive social media strategy by managing a content calendar and assisting with community engagement. Photo and video content creation using a smartphone is required. The role creates a variety of content for the university to reach a variety of audiences, including researchers, students, alumni, and external partners.
Accountabilities:
Visual Content Creation (with a focus on graphic design)
Social Media Management
Other Skills and Attributes
Qualifications: