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    specialist marketing digital - Calgary, AB, Canada - Travel Alberta

    Travel Alberta
    Travel Alberta Calgary, AB, Canada

    1 week ago

    Default job background
    Freelance
    Description
    Specialist, Marketing Partnerships - Hybrid
    Travel Alberta is the destination management organization of the Government of Alberta. We promote Alberta as a desirable place to travel, live, work, play, invest and learn.

    If you're passionate about helping this incredible province prosper and want to be part of an award-winning organization with strong corporate values, energetic team members and a great culture, Travel Alberta is the destination for you.

    Our work directly and indirectly benefits our province, driving visitation and revenue, diversifying the economy, providing jobs, encouraging economic investment, and enhancing quality of life for Albertans and their communities by working with businesses throughout the province, we capitalize on Alberta's breathtaking landscapes and world-class hospitality to develop memorable experiences for visitors to enjoy, in all regions, year-round.

    Get inspired - and be a part of this amazing organization.
    Work. Wonders.
    Travel Alberta is the destination management organization of the Government of Alberta. We promote Alberta as a desirable place to travel, live, work, play, invest and learn.

    If you're passionate about helping this incredible province prosper and want to be part of an award-winning organization with strong corporate values, energetic team members and a great culture, Travel Alberta is the destination for you.

    Our work directly and indirectly benefits our province, driving visitation and revenue, diversifying the economy, providing jobs, encouraging economic investment, and enhancing quality of life for Albertans and their communities by working with businesses throughout the province, we capitalize on Alberta's breathtaking landscapes and world-class hospitality to develop memorable experiences for visitors to enjoy, in all regions, year-round.

    Get inspired - and be a part of this amazing organization.
    Position Summary
    Our Specialist, Partner Marketing, is responsible for supporting direct-to-consumer marketing programs in domestic & US markets.

    Acting as the link between our key destination management organization (DMO) and airline partners and Travel Alberta's internal teams, the specialist builds strong relationships and programs that support the collective best interests of all parties.

    Core Accountabilities
    Maintaining relationships with key partners through excellent communication skills
    Building cohesive marketing programs balancing Travel Alberta's objectives with partner needs
    Marketing agency oversight and management.

    This position requires outstanding communication and problem solving skills, strong project management, and an ability to balance a data-oriented and analytical approach with relationship management.

    You will exhibit poise and take a thoughtful approach in creating win-win solutions for Travel Alberta and its partners, and consistently seek ways to elevate our work together.

    You are able to take a larger organizational goal and disseminate that into day-to-day priorities.

    You have a strong background in paid digital media and project management, from campaign inception through to execution and reporting.

    Experience working within the travel industry, particularly with DMOs and airlines is an asset.
    What You Need to Be Successful
    Bachelor's degree in marketing, business, communications or equivalent combination of education and experience.
    3+ years experience supporting paid marketing campaigns across digital and traditional channels.
    Experience working with agencies, contractors, and vendors including briefing, trafficking, developing optimizations, A/B testing and reporting metrics.
    Strong project management skills. Ability to manage multiple campaigns, partner programs simultaneously.
    Able to provide strategic recommendations backed by data, and transform data into insights
    Strong problem-solving skills and a proven ability to manage conflicting deadlines and prioritize initiatives within politically sensitive situations.

    Strong interpersonal and relationship management skills, particularly in managing the needs of external stakeholders, internal team members, and agency partners while maintaining relationships.

    Excellent presentation skills and experience presenting plans, media strategies and results to internal and external partners.
    Understanding of the tourism industry is preferred.
    Understanding of how to tailor insights to different stakeholders, whether working peer group or senior executives, preferred.
    What You Will Be Doing
    Stakeholder Relationship and Communications
    ~ Foster effective relationships with key stakeholders including Destination Canada, DMOs, airlines and tourism industry stakeholders.

    Facilitate ongoing communication (virtual or in-person) to ensure partners are continually updated on the who, why, what and when of Travel Alberta's activities.

    Maintain familiarity with tourism products and new experiences.

    Identify emerging industry needs and act as an intermediary between partners to proactively seek out programs to support the industry.

    Ensure stakeholder alignment with campaigns.

    Act as the funnel between external tourism partners and internal stakeholders or agencies to enable campaign alignment between teams, agencies, partners and digital touchpoints.

    Partner marketing campaign support and execution

    Support the development and execution of co-operative marketing plans and tactics in alignment with Travel Alberta business goals and partner objectives.

    Collaborate with internal creative team and agency partners on all creative production and trafficking.
    Monitor campaign performance, provide recommendations, and help facilitate creative recommendations and approvals.

    Coordinate internal resources and hold external agencies accountable to ensure that all projectsare deliveredon-time, within scope and within budget.

    Support Travel Alberta's campaigns in other aspects and tasks as identified by the Manager, Marketing Partnerships.
    Measurement and Reporting
    Facilitate ongoing measurement and reporting for campaigns.
    Continually monitor, track, and optimize campaign performance with agency partners to achieve our goals.
    Report program performance and share success and learning both internally and externally.
    *We thank our valued agency partners, at this time we will NOT require assitance with this recruit. We kindly ask for NO emails nor phone calls.

    Application Deadline:
    April 19th, 2024 #J-18808-Ljbffr
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