Director of Planning - Toronto, ON, Canada - PHD

Description

Working for PHD Canada

Working for PHD Canada PHD Canada, with 40 years of Canadian history, are part of a Global network, and bring the breadth of global strength and the depth of local expertise to Canadian brands.

Our people make the difference, striving to be the most strategic and creative-led media agency in a data and tech world that delivers growth for our clients.

We are a culture of thought-leadership, creativity and innovation.

We believe in our people and delivering great work for our clients.

It is these ambitions that make PHD a great company to work for as well as rewarding work via client accolades and industry recognition.

Some additional benefits you get by being part of PHD include:

Learning:

Both in person with your manager, within the agency and through an online platform that brings internal and external learning together 24/7.

Beer Club once a month
Events organised by the social committee throughout the year
Big Hugs – PHD's very own CSR initiative driven by our people and their passions for the greater good
Access to industry events
Discounted Gym membership
Flexible Health benefits
OMG mentorship program

For further information on PHD culture, please visit or Instagram/phdcanada to see what we are about.

Purpose of the role:

The Planning Director is expected to lead the Integrated PHD team by delivering superior client satisfaction through the building and execution of strategic, competitive, and creative media plans.

The Planning Director will have an intimate knowledge of the client's business and the media marketplace and apply this knowledge to help the PHD integrated team to drive results and exceed client KPIs.

The Planning Director will mentor and supervise direct reports.

You will be the leader. You will guide an enthusiastic team of cross discipline professionals. You will elevate the team's performance through leading by example. You will consistently give your best and encourage the same from others.

You will be engaged in the ongoing day-to-day work with specific focus on liaising with the integrated team to create remarkable plans designed to exceed the defined success metrics.

This result will be achieved by leveraging proprietary tools including OMNI Studio, incorporating best practices, understanding investment strategies, incorporating analytics and being open to different ideas and perspectives.

You will be an essential and valuable member of the PHD team through positive and professional engagement of client teams, agency partners, media partners and field experts.

Multiple data points and facts will enable you to develop defendable PHD opinions, perspectives and hypotheses. You will focus attention towards PHD business and operational goals to help ensure the ongoing health of the agency. Financial targets, investment obligations and proprietary tool adoption are some of the key areas of attention.

The Planning Director will be part of an integrated Planning team usually composed of eight levels of employment:
Managing Director
VP
Director
Associate Director
Supervisor
Senior Manager
Manager
Assistant

The Role &

Expectations Client Engagement:

Media Expertise via yourself or PHD subject expert
Professional and open
Focused on growing the relationship and financial health of the account through client satisfaction and client business results

Communication & Collaboration:

Accurate and professional
Inclusive of all stakeholders
Team builder. Internal hub to ensure everyone is engaged, motivated and on track for personal and account success

Accountability:

To your immediate integrated team... seek and deliver support with enthusiasm
To your client contract, risks, opportunities and team personalities.... Know their goals and help them to exceed
PHD Toronto and Network.... sharing, gathering, supporting

Financial Management:

Client and Agency financial health through TM1, BCRs and global reporting requirements, SBUs
Work within defined best practices (local or Global, Agency or Client) to uncover smart financial solutions
Accuracy and attention to detail

People Management:

Coaching and mentoring within the team and across the agency
Access training and resources across the agency and network to ensure your team is properly supported personally and professionally
Recognize your strengths and opportunities as well as those within your team

Leadership:

Knowledge is the foundation of leadership
Observe and learn from others within and outside PHD
Lead with confidence and enthusiasm. Evolve and adapt as the situation dictates Media/Business

Your Responsibilities:

Media Planning
Ensure the team infuses every plan with thoughtful, functional, creative, data driven executions rooted in insights. Familiarity with market research and media applications are crucial. Incorporate measurement and campaign optimization for ultimate performance
Team
Engage your team with enthusiasm, knowledge, questions and ideas. Aim towards the future.... prepare to be a coach and mentor while being open to receiving valuable feedback from others. Leverage your team to grow skillsets, presentation skills, detail-orientation, technical skills, leadership and critical thinking

Client Management
Build and maintain an effective working relationship with appropriate business leaders to continuously grow the account.

Provide a unique point of view to help clients interpret the best way to test and scale new approaches and identify opportunities to grow their business.

Account health is rooted in client satisfaction

Cross Team Alignment
Be an agency leader and ensure the team is inclusive of multiple disciplines – strategy, marketing sciences, activation, business lead – and externally to understand and develop the most appropriate media concepts and buying strategies across multiple platforms

Some Specific Responsibilities:

Maintain appropriate confidentiality of client and agency information
Ensure team is focused to deliver against stated PHD business targets and programs
Key contact for senior level client business and full team as appropriate
Complete understanding of the client-agency contract
Responsible for overall media process (planning/buying/on-line/strategy/data management etc)
Own the relationships with appropriate partner agency personnel
Organize and book meetings
Develop meeting agenda and content
Input into full agency team documents, POV's, opportunities
Participate in ideation sessions
Meeting documentation

Accountable to the PHD Senior Leadership team for working towards defined agency goals for finance, employee development, new business growth, training and overall health of PHD
Accountability for providing ongoing strategic insight into client business - Develop briefing document for Strategy team
Actively support/input/develop strategic documents/discussion
Be a champion or corporate initiative, inspire your team, and direct case work
Participate in new business pitches as required
Contribute to the PHD team with respect to recruiting and completing Growth Plans and performance reviews as appropriate
Understanding client marketplace dynamics (economic, sales, competitive, consumer) - Contribute/create competitive media reports, Track competitive business success/growth/declines, Engage PHD network for global trends within relevant category
Ensure utilization of PHD Proprietary and industry research tools in plan development
Fully understand the financial and billing position of each client

Ensure appropriate preparation and presentation of reports and strategic analyses to clients
Annual/campaign media plans o SWAT Analysis
Competitive Reviews
Various POV's of media Opportunities
Meeting minutes
Status reports
Post buy reports
Campaign Tracking reports
Traffic sheets
Position reports
Comparison analysis (year over year, campaign v campaign, market v market etc)

In depth knowledge of all media – offline and online and strategies - Print, OOH, Radio, Broadcast, Social, Digital, event, sponsorship
Demonstrate solid expertise/knowledge of data and analytics
Ensure proper client training from a media/communications perspective
Actively participate and ensure team supports PHD Values and agency initiatives
Run client education seminars
Prepare and manage the Growth Plans for all direct reports - manage ongoing check-ins throughout the year

Expected Behavioral Attitude:

Leadership, initiative and entrepreneurial spirit
Positivity, passion and determination
Spirit of collaboration and teamwork
Good stress management, responsiveness and adaptability
Good management of emotions and intentions
Effective management of priorities
Organizational skills and rigor
Creativity and sense of innovation
Interpersonal skills
Focus on Customer Satisfaction
Managerial and political skills
Negotiation skills
Actively represent and encourage others to act within the PHD Values

Core Competencies:

Leadership/team building and mentoring capabilities
Strategic ability (Insight)
Creative thinker
Solid media evaluation skills
Knowledge of Industry & proprietary tools/resources
Professionalism
Excellent presentation skills
Excellent communication skills
Problem solving ability
Sound judgment