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    Marketing Lead - Toronto, ON, Canada - Plusgrade Inc.

    Plusgrade Inc.
    Plusgrade Inc. Toronto, ON, Canada

    1 week ago

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    InternshipSHIP
    Description

    We are dedicated to shaping the future of travel by partnering with 200+ airline, hospitality, cruise, passenger rail, and financial services companies to create new, meaningful revenue streams through incredible customer experiences.

    Rooted in our core values of being ambitious, innovative, and collaborative, we are driven to continuously raise the bar, exceed expectations, and bring out the best in everyone, fostering a culture where we believe we are better together, working towards an extraordinary future in travel.

    Come help us transform everyday travel into extraordinary experiences.
    We are looking for an enthusiastic Marketing Manager, Hospitality to help us grow our hotel partnerships.

    You will be working closely with Marketing, Data and Analytics, Product, and our account team to support the success of our partners.

    This is a growth-oriented role that encompasses strategy, project management, and execution.

    You will identify the marketing initiatives that best meet growth objectives and ensure consistent engagement from partners and end users of the products.

    Reporting to the Director, Partner Marketing, you will be responsible for:


    • Establish benchmarks and drive key marketing KPIs across email and web channels and build strategies to increase guest engagement and revenue
    • Identifying, creating, testing and implementing opportunities to increase engagement and drive KPIs
    • Create, test, and implement strategic marketing plans to increase product engagement and drive KPIs
    • Supporting the development and execution of marketing campaigns across multiple channels, including digital, social media, and email; this includes assisting in the development and execution of email marketing campaigns, including list segmentation, content creation, and performance analysis
    • Monitoring and analyzing campaign performance metrics, providing insights and recommendations for optimization and improvement
    • Present marketing strategy, key findings, campaign performance, learnings and recommendations internally and to partners
    • Collaborating with internal teams, including account management, product management, and creative to develop and implement marketing strategies aligned with business objectives
    • Evolve our marketing positioning points for prospects and partners
    • Coordinate all marketing activities including case study development, competitive insights, benchmarking, and other activities as needed
    • Staying updated on industry trends, best practices, and emerging technologies in marketing, sharing knowledge and insights with the team to drive innovation and continuous improvement
    5 years of experience creating B2C and/or B2B campaigns and a proven track record of achieving performance targets


    • 2+ years experience in hotel marketing or a similar role
    • Demonstrated ability to synthesize data and insights and turn them into actionable plans
    • Experience working in a data-rich environment to uncover key insights to inform recommendations and the ability to:
    • Build compelling messaging & stories based on business intelligence
    • Creative thinker with the ability to develop innovative marketing campaigns
    • Strong organizational skills with the ability to manage multiple projects simultaneously.
    • BA/BBA/MBA in Business or Marketing or a related field
    Comprehensive Health Plans
    Flexible Paid Time Off
    Home Office/Commuter Credit

    We welcome applications from all qualified individuals and are committed to equal employment opportunities regardless of gender identity or expression, race, ethnic origin, creed, place of origin, age, sex, marital status, physical or mental disability, sexual orientation, and any other category protected by law.

    Upon request, we will provide accommodation for applicants with disabilities.

    We believe in diversity and inclusivity and that is why our interview process is designed for a positive candidate experience and to ensure every candidate is evaluated equally.

    Recruiter Phone Interview


    • Take-home Assessment or remote coding exercise (if applicable)
    • All candidates will be provided with feedback regardless if they pass or didn't pass any of our interview stages.
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