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    Data Marketing Project Lead - Ontario, Canada - IFG International Financial Group Ltd

    IFG International Financial Group Ltd
    IFG International Financial Group Ltd Ontario, Canada

    1 week ago

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    Description

    Our client, a Top 5 Bankin Canada, is looking to hire a Project Managerto their team for an initial 12month contract.

    This roleisresponsible for contributing to the Digital Marketing team's success by leveraging multiple digital channels and buying platform capabilities.
    This role is primarily hybrid 1-2 times a monthin-office requirements.

    Be the Paid Media subject matter expert with well-rounded knowledge across all digital channels.
    Tie paid acquisition efforts into overall holistic omni-channel strategy.
    Stay up to date with digital advertising industry, best practices and capabilities.
    Make recommendations on new ideas and testing opportunities.
    Identify trends, training and coaching opportunities for the team to improve their digital buying skills.
    Lead the development of Paid Media Acquisition strategy across all digital channels to drive unit sales.
    3-5 years' industry and / or relevant work experience
    ~ Experience with digital marketing platforms such as: Google Display & Video 360 (DV360), Google Campaign Manager 360 (DCM), Amazon Ads, Facebook Ads Manager, Pinterest Ads Manager, Google Ads Manager, Search Ads 360, Adobe Analytics, Google Analytics, Google Looker Studio (formerly Data Studio)
    ~ Experience working with Microsoft Power BI
    ~ Experience creating full funnel strategies with a strong understanding of how full funnel marketing drives business results
    ~ Superior writing, research, presentation and project management skills

    English Language is must and French proficiency is an asset
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