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Kitchener

    Marketing and Operations Coordinator - Waterloo, ON, Canada - Definity Financial Corporation

    Definity Financial Corporation
    Definity Financial Corporation Waterloo, ON, Canada

    1 week ago

    Default job background
    Description

    Reporting to the AVP, Partnership & Operations within our Integrated Marketing & Communication (IMC) team, the Manager, Operations, Integrated Marketing & Communication provides leadership-level support for all operations requirements for the IMC team.

    The Operations Manager is a key leadership team member who ensures alignment to business priorities, service excellence for our internal partners, and cross-functional team efficiency.

    Definity is introducing a new IMC Operations capability as our IMC team deepens its relationships and impact across the business.

    The successful candidate will bring a mix of entrepreneurial spirit, process focus, and people skills, alongside proven experience in marketing and communication operations.

    They are confident and comfortable working with executives and managing delivery negotiations with IMC partners and key stakeholders in the business to land on the best outcome for all parties.

    They understand business priorities and can quickly convert them into outcome-driven programs and align team capacity to requirements and deliverables.

    This role represents a unique opportunity for an experienced professional to design how the team operates and has a meaningful impact on IMC efficiency and performance, and client satisfaction with IMC services.

    Operations requirements span the lifecycle of distinct integrated marketing and communication programs, as well as across full business portfolios.

    Intake management, cross-functional integration, and resource assignment
    Expectation management, service level monitoring, and reporting

    The incumbent works with IMC leaders and cross-functional specialists to drive strong results against key performance indicators (KPIs) and service statements.

    The Operations Manager will ensure project efficiency is monitored, metrics are captured on completion, and opportunities for improvement are documented.

    Intake management, cross-functional integration, and resource assignment
    Works with IMC leadership team and IMC Business Partners to oversee intake and assignment of strategic, complex, or cross-functional integrated marketing and communication initiatives, ensuring alignment to priority and strategy
    Responsible for the day-to-day intake of integrated marketing and communication non-complex requests and assigns requests to the appropriate individual or team, based on pre-defined criteria
    Coaches IMC team members on effective project management for all programs within IMC, with a focus on business outcomes and responsive planning and delivery
    Leads planning and alignment of workback schedules for IMC strategic priorities and corporate milestones to support team alignment and accountability
    Collaborates with IMC leaders and IMC Business Partners to ensure service standards are met, challenges are addressed, and stakeholder expectations are well-managed
    Monitors and continuously improves the central, dynamic IMC request intake and related briefing and project processes
    Standardizes and continuously improves project kick-off and briefing processes

    Serves as key relationship owner between IMC and Enterprise Procurement (EP) to support service and technology acquisition; martech, commstech, artificial intelligence, project management software, automation tools, campaign delivery tools, etc.

    Expectation management, service level monitoring, and reporting
    Works closely with IMC Business Partners and IMC leaders to understand, report on, and improve service experience with internal clients, with a focus on timeliness and quality
    Works with IMC Business Partners and IMC leaders to ensure measurement and reporting occur and connect to intended business outcomes; as well as partners to engage with executives and decision-makers to negotiate priorities and delivery expectations
    Leverages reporting functionality to monitor project execution and overall achievement of business goals through delivery of IMC programs and resourcing
    8-10 years progressive technical and people leadership experience in marketing operations, project/program management, and/or marketing or communication agency operations
    ~ Skilled at managing flow and processes for a high volume of projects with varying complexity, stakeholders, and program owners
    ~ Experience designing workflows and working within project management platforms that support marketing and communication teams, e.g., Asana, Jira Work Management, or similar , and advanced skills in Excel, PowerPoint, and other Microsoft applications
    ~ Brings a solid understanding of tools and technology to streamline and enhance marketing and communication operations and capabilities; enthusiastic about staying up to date with the tools and approaches for leading effective and efficient operations in marketing and communication
    ~ Exceptional analytical, time management, and organizational skills, and a strategic thinker who is always looking for opportunities for continuous improvement and efficiency
    ~ Pays close attention to detail and understands effective business approaches to inspire customer confidence, teamwork, employee accountability and ownership, and flexibility

    Actual salary for the role may vary depending on work location of the successful candidate and other factors including but not limited to, skills, education, experience, working conditions and the local labour market.

    In addition to base pay, eligible employees may participate various incentive plans which are paid out at the discretion of the company and subject to individual and company performance.

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