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    Innovation Director Digital - Toronto, ON, Canada - Open Farm Inc

    Open Farm Inc
    Open Farm Inc Toronto, ON, Canada

    2 weeks ago

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    Description
    Founded in 2014, Open Farm is one of the fastest growing CPG companies in North America.

    We are transforming the way people feed their pets with a focus on producing premium, healthy food all ethically sourced from farm-to-bowl.

    We believe the best foods are made with consciously sourced, top-quality ingredients from farmers and fisheries who believe in doinggood for all animals and the environment.

    In 2021, Open Farm raised $80MM CAD in our latest round of funding, led by leading global growth equity firm General Atlantic, who joined Open Farm's leadership team and existing minority partner, Encore Consumer Capital, on Open Farm's long-term growth journey.

    With annual sales growth exceeding 60 per cent over the last three years, our products can be found in over 6,000 neighbourhood pet retailers across North America as well as online at Our product line is recognized as a category-leader in product innovation, with a full suite of premium offerings ranging from kibble to fresh meals and supplements.

    Throughout our growth journey, we have stayed true to our values, partnering with ethical sourcing partners Certified Humane, Global Animal Partnership, and Ocean Wise Seafood to provide better quality ingredients to pets and ensure we are sourcing ingredients in a way that respects farm animals and the planet.

    At Open Farm, we are passionate about sharing our message of sustainable, ethically sourced nutrition with pet parents.
    This is anincredibleopportunityfor a passionate ecommerce operator tohelp build a world-class Amazon business. This role is a hybrid position if based local to Toronto or remote from other Canadian/US locations.
    Manage Amazon advertising to drive growth, with focus on optimizing profitability.

    Analyze SKU level data to identify product and category trends, make proactive recommendations to improve organic sales and margin.

    Oversee all product and brand pages to ensure that images and product information adhere to Amazon best practices, with goal of improving product conversion rates.

    Proactively monitor competitor advertising and organic tactics toconsistently apply best practices to the Open Farm account.

    Build weekly reporting cadence of key business metrics to effectively monitor the overall health of the business, and quickly identify challenges and opportunities.

    Research and resolve issues related to inventory shipments, product listings and amazon policies.
    Work closely with performance marketing team on Amazon advertising budget.
    Work cross functionally with the e-commerce, creative and brand team to regularly update Amazon creative and content.
    5+ years working directly in the Amazon platform for one or more brands.
    ~ Strong leadership experience managing a team of 2-5+ individual contributors.
    ~ Experience managing 6 figure + advertising budgets and working within Seller Central (ie: working with Seller Support, managing inventory shipments etc.)

    Highly curious and constantlylearning about best practicespertaining to Amazon and digital marketing.
    At Open Farm, we value diversity, inclusivity, and respect for all living beings.

    If you're passionate about pets, eager to make a positive impact, and possess exceptional writing skills, we invite you to join our team in creating a better future for our furry companions.

    Opportunity to lead and shape the future of food quality and safety in a fast-growing, mission-driven company, with annual sales growth of over 60% YOY.


    • Marketcompetitive compensation.
    • Great office culture (with lot's of adorable pets) where your pet interrupting video calls or inperson meeting is a norm
    • Discounted food for your furry family friends
    Open Farm values diversity in its workforce and encourages applications from all qualified individuals. Applicants requiring a disability-related accommodation at any stage of Open Farm'srecruitment process should contact .
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