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Marketing / Advertising / Public Relations
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Toronto
Faustina Setiawan
$55 / hour
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About Faustina Setiawan:

With 7+ years in creative direction, digital marketing, e-commerce, and fashion styling, I bring a unique blend of business acumen and visual strategy as a Creative Strategist and Visual Architect. My 360 approach ensures that every brand resonates with cohesive storytelling and a seamless marriage between strategy and aesthetics.

Experience

Founder, Atas Awan Climbwear, 2020 - Present

  • Conceptualized, executed, managed and launched a climbing-inspired streetwear brand focusing on sustainable textiles, ethical manufacturing and inclusive sizing.
  • Directed creatives and styling for all brand campaigns

Head of Creatives, Sensi Studios, 2022 - Present

  • Led a team of creatives, graphic designers and developers to conceptualize and design impactful branding assets, campaigns and digital touchpoints for clients in various industries - from fashion to food

Creative, Ferguson Group Media, 2020 - 2022

  • Strategized and designed multiple brand launches, photoshoot campaigns, influencer activation, social media management and web designs for clients in various industries

Fashion Stylist & Creative Director, FAUS Creatives, 2016 - Present

  • As an end-to-end creative director, I’ve spearheaded numerous fashion campaigns - curating everything from initial mood boards and concepts to procuring the right creative team of makeup artists and photographers.
  • Creative directed and styled multiple fashion campaigns that have been published in prominent fashion e-magazines such as Blanc Magazine and Archive Magazine.
    • Notably, secured a feature in Ladygunn Magazine, where I styled notable Colombian-Canadian artist, Lido Pimienta, for their artist spotlight.
  • Cultivated a versatile commercial and creative styling portfolio:
    • Styled a RAM Truck commercial that was featured on live TV during the NHL broadcast
    • Styled a popular Lipton Ice Tea commercial that received 7.1 Million Youtube views
    • Styled a music video for Canadian Indigenous artist, Iskwe, that received 51,000 views.

Education

Master of Fashion Entrepreneurship, RMIT University (2020)

  • Dean's Honors List
  • Graduated top of cohort with High Distinction

Hons. Bach. of Business Management & Organizational Studies (Sp. in Marketing), Western University (2016)

  • President of Fashion & Lifestyle Society
  • Editor-in-chief of Volta Magazine

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