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    Senior Digital Marketer - Cambridge, Canada - ATS Automation

    ATS Automation
    ATS Automation Cambridge, Canada

    4 weeks ago

    Default job background
    Description

    The world isn't standing still, and neither is ATS Life Sciences - We don't follow the trends. We set them

    Are you interested in being part of a team that makes a difference? Join our growing ATS Life Sciences Systems team a division of ATS Corporation, a publicly traded global enterprise with a proud history, we are helping advance the future with our factory-wide automation solutions. Within Life Sciences Systems, what we do matters – we custom design, build and service critical automated solutions for medical device and pharmaceutical companies. We are dedicated to assisting our customers in improving the quality of life for people around the world. When there is no room for error, and product failure is not an option, leading life sciences companies trust us to resolve their production challenges.

    Job Description


    OVERVIEW

    The Sr. Digital Marketer will support our lead generation and brand awareness initiatives. In this role, you will be responsible for managing and optimizing the SEO and web strategy, and paid social, Google ads display advertising and email campaigns. This role will own the Life Sciences Systems website and any associated technologies/platforms. The role implies strategic thinking but also to be hands-on, project managing and executing campaign components.

    DUTIES AND RESPONSIBILITIES:

    • Develop, implement, and manage digital marketing campaigns that promote our products/solutions across various digital channels, including email, SEO/SEM, and display advertising, taking into consideration buyer's journey, customer personas, market segments, and other appropriate filters

    • Analyze market trends and customer behavior data to identify opportunities for campaign optimization and audience targeting

    • Manage the creation of engaging digital content, including website content, blog posts, email marketing, and email newsletters.

    • Lead SEO efforts (keyword, image optimization, etc.) to improve search engine ranking and visibility

    • Monitor and report on the effectiveness of digital marketing activities using analytics tools, providing insights and actionable recommendations to management

    • Conduct ongoing competitive research to help inform digital strategies. Keep current with the latest trends and best practices in digital marketing

    • Manage all paid media and proactively identify areas of opportunity to grow our brand presence

    • Contribute to social media strategy, suggesting new and exciting opportunities for growth

    • Regularly liaise with Corporate Marketing, Investor Relations, IT, other ATS businesses' marketing teams, and Legal departments to ensure compliance with branding, messaging, GDPR, security, etc.

    • Manage the work of suppliers and agencies when executing marketing activities

    Additional Information


    REQUIRED SKILLS & EXPERIENCE:


    • Bachelor's degree in marketing, communications, or related field

    • 7+ years of digital marketing experience in B2B services or products, driving awareness and demand.Fluent in written and spoken English

    • Proven track record of building and executing high-impact performance digital marketing programs that directly drive revenue efficiently

    • Deep understanding of digital marketing best practices and driving demand through a multiple touchpoint customer journey

    • Demonstrated success creating and executing global, multichannel digital programs leveraging content syndication, paid search, display advertising and media, SEO, social media and website

    • Experience with LinkedIn Advertising, Google Ads and Google Analytics/Piwik

    • Experience with WordPress VIP or similar CMS

    • Experience with Salesforce or similar CRM

    • Proficient in Excel/Word/PowerPoint with the ability to analyze data and prepare reports (including the use of charts, and vlookups)

    • Moderate experience with front-end web and email coding using HTML and CSS

    • Creative self-starter with the ability to work on tasks in an unstructured environment with little direction, and manage complex situations and multiple priorities

    • Ability to work effectively both independently and as part of a team

    • Disciplined self-starter and independent worker; able to work from home

    • Bonus points for:

    • Graphic design/UX education and/or experience using Photoshop, Illustrator and InDesign
    • Previous experience managing a multilingual website or enterprise-level website
    • Previous experience in marketing within the life sciences industry

    If you're excited about this role, but do not meet all the qualifications listed above, you are still encouraged to apply

    Why YOU should join our ATS Life Sciences Systems team:

    We value our PEOPLE - The foundation of a great company is having the best team which is why we continuously work to develop, engage, empower and energize our people. The best people want to work with the best team - the best teams are diverse and inclusive teams.

    What we do MATTERS - our Life Sciences projects contribute to improving the lives of people around the world ATS has made a commitment to be carbon neutral by 2030

    INNOVATION and PROBLEM SOLVIING is at our core - Our pursuit of continuous improvement in everything we do. Our focus is on building diverse teams, stimulating innovation by challenging conventional thinking, encouraging fresh ideas and promoting creative problem-solving

    We prioritize internal GROWTH & DEVELOPMENT - ATS offers endless opportunities for professional growth and development – with a tuition reimbursement program, individual development programs and a commitment to promoting from within - there is space for you to grow your career at ATS

    We offer COMPETITIVE Total Rewards - Competitive starting salaries, overtime pay eligibility, paid vacation, Employee Incentive Bonus program, comprehensive health and dental benefits including Lifestyle Spending Account, RRSP matching program and optional Employee Share Purchase Program

    A place to BELONG: We celebrate our differences and ensure that all employees have equal opportunities for growth and development. We believe that diversity of thought, background, and experiences is essential for our success and innovation.

    ATS is in compliance with the Accessibility for Ontarians with Disability Act (AODA), 2005 and will, upon request, assist those who may require specific accommodations due to a personal disability. We would ask that those who require assistance to notify our offices as soon as possible if accommodation is necessary

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