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    Marketing Specialist - Toronto, Canada - Birdseye Solutions

    Birdseye Solutions
    Birdseye Solutions Toronto, Canada

    3 weeks ago

    Default job background
    Full time
    Description
    Salary:

    Company Overview:

    Birdseye Security Solutions is a leading provider of virtual video monitoring and facility supervision in North America. Birdseye employs over 350 professionals with a common mission to make the world a safer place. The success of our company is attributed to the commitment of our people to our "ICARE" values.

    With no upfront costs, Birdseye's customers receive an average of $250,000 worth of state-of-the art technology installation that includes, but is not limited to, artificial intelligence, video monitoring, access control, 2-way voice telephony and ISP. Once installed, all equipment is virtually operated in real-time by Birdseye's professionally trained Virtual Monitoring Agents.

    Birdseye's well-integrated technology solution eliminates the need for costly on-site security guards or general administrative staff. Our strong belief is that any work function that can be digitized, can, and eventually will be operated virtually. Birdseye, being an essential service, is proudly serving other essential services, thus giving it stability and growth throughout all economic cycles.

    Marketing Specialist (Remote)

    Birdseye Security is a fast-growing company providing AI-backed security solutions, for the past 12 years, to the trucking, transportation, supply chain and logistics industries.

    We are looking for a creative marketer who's willing to roll up their sleeves and develop great content that attracts the right prospects, drives awareness of our unique solution, inspires engagement and converts all of that into leads for our business.

    This role requires someone who's strong in customer research, copywriting, graphic design, community development, SEO and sales thinking.

    Objectives of the role:

    • Gain a thorough understanding of our products, standards, and differentiators so that strategies can be developed for more-effective communications and brand awareness
    • Document procedures, processes, and workflows, and recommend changes for greater efficiencies
    • Analyze qualitative and quantitative data, with a special focus on psychographics and buying trends, to understand how marketing activity leads to customer sales
    • Assist with all internal and external marketing campaigns, producing content for projects and initiatives to enhance lead generation
    • Analyze existing marketing collateral with a critical eye and identify opportunities for improvement

    Responsibilities:

    • Perform research, analyses, and testing with a variety of tools to gain insights and shape marketing strategy
    • Collaborate with team members to optimize automation and lead-nurturing process through email, content, events, and social channels
    • Assist in the execution of marketing plans to reach audiences through targeted channels
    • Create and distribute monthly reports on critical metrics for lead generation, content creation, website traffic, and other KPIs
    • Development and execution of campaigns, including content creation, social media, upselling, cross-selling, and sales enablement.

    Required skills and qualifications:

    • Bachelor's degree (or equivalent) in marketing, communications, or related field
    • Great copywriter, fluent in English
    • Excellent communication and presentation skills
    • Working knowledge of market research, surveys, and data analytics
    • Proficiency with content management systems
    • Experience in planning and leading initiatives
    • Intuitive / understand the market, highly empathetic
    • Know how to create things that people find interesting
    • Proficient in graphic design
    • Creative thinker
    • Understand SEO
    • B2B experience
    • Proficiency with HTML and Adobe Acrobat
    • Intimate knowledge of LinkedIn, Youtube, Instagram, and TikTok for business (including posting, reporting and basic advertising)
    • Up-to-date knowledge of SEO best practices
    • Proficient with Adobe Illustrator / Photoshop
    • Experience building lead magnets (design, content and PDF creation)

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