Web Analytics Manager H/F - Ajax, ON, Canada - Volkswagen Group of America

Volkswagen Group of America Ajax, ON, Canada

1 week ago

Description

Job Description - Data Analytics Manager (12+ Month Contract) (VW
Data Analytics Manager (12+ Month Contract) - VW
We love our cars, but it's the people behind them who make them what they are. To build great cars, we need great people. We encourage and reward initiative, creativity, teamwork and performance within a fast-paced, stimulating environment. We are currently looking for a Data Analytics Manager (12+ Month Contract) at our Corporate Offices in Ajax, ON

As the Data Analytics Manager, you will play an integral role in ensuring Volkswagen Canada's data strategy is effective and efficient to inform, streamline and steer business decisions.

You will be responsible for leading and managing the Marketing Data Ecosystem at VW Canada.

You will also play a key role in analyzing a wide range of data to help inform marketing, brand and business strategies.

Reporting to the Manager, CRM & Digital Marketing, your expertise in Marketing and Digital data (Web Analytics, CRM, and Digital Media and tagging), Market Research & Trends, Business and Sales data will be required to able to connect the overall data story.

You will analyze large amounts of data to create distinct and informative storylines, leading to recommendations and insights. Additionally, this role will lead strategic business and marketing data initiatives and provide high quality data analysis as output.

The outputs of these initiatives will help define effective go-to-market strategies, increase ROI and create accountability frameworks (with clear KPI targets) for internal and external partners.

This is a hybrid flex model, based out of Ajax, ON
Collaborate with key stakeholders, leading data analytics development and measurement.

Work with cross-functional teams (technical & non-technical) to develop consumer journey, and conversion strategies for existing customer and prospect groups.

Identify opportunities throughout the consumer journey to increase acquisition, conversion and retention, which will help drive and influence digital advertising (targeting and audience creation), email, social media and website strategies.

Help develop personalization and audience management strategy across the customer journey.
Data Analysis and

Ongoing Customer Data Management:
Own the Omni-channel marketing data platforms. Working cross-functionally with all internal teams and agency partners for data management, data governance, and data strategy.
Understand technical requirements for digital projects and lead end-to-end analytics implementation (data layer creation, tag deployment, testing, report building)

Manage complex statistical projects such as Marketing Mix Modeling (MMM), Marketing Return on Investment Analysis (MROI) & Budget optimization analysis that drives ROI across all marketing channels.

Be part of the team that helps define the Digital Marketing ecosystem/roadmap and delivers a marketing technology stack that is scalable, extendable, and uses 1st party customer data to enhance the consumer journey and drives brand and business growth.

Work with key stakeholders to help define an integrated digital analytics and attribution approach.

Manage research partner relationships to track brand, product and campaign tracking & performance to understand the effectiveness of overall marketing efforts.

Implement forecasting models & establish a KPI framework to monitor marketing performance & efficiency.

Support and develop reports & dashboards to measure data from various sources (including but not limited) to Google Analytics, Adobe Analytics, Tag Management, Datorama, Salesforce Marketing Cloud & Service Cloud, Salesforce Einstein, Tableau, Maritz mTab, Kantar KABGS reporting, DesRosiers reports, J.Bachelor degree in Marketing, Business, Commerce, Data Management or similar fields and/or relevant work experience, with a quantitative focus.

MBA is an asset.
4+ years of data analytics experience, or work experience as a Business, Data or Marketing Analyst (or similar roles)

Previous experience working with digital analytics platforms (Google Marketing Platform, Adobe Marketing Platform); forecasting analysis and devising KPI frameworks to measure overall marketing effectiveness; and creating dashboards using Tableau, Data Studio, Datorama etc.

Data management skills in a cloud, retail or e-commerce environment (insights/consulting)
Strong data analytics expertise, including translating Marketing and business KPIs into actionable plans and strategies that drive growth and ROI
Experience with data mining tools (e.g. SQL), visualization (e.g. Tableau, Datorama, Data Studio) and digital analytics tools (e.g. Strong understanding of how Digital & Technology industry trends are influencing data, customer analytics and the consumer journey
Knowledge of data architecture & connected data strategy as it relates to databases, warehouses and data lakes (structured/unstructured data and relational/non-relational data)
Knowledge of data as it pertains to Machine Learning, Predictive Analytics, discovery and profiling
Experience working with Data layer creation, Tag management solutions (GTM) and QA tools such as Omnibug, Adobe Debugger to support web applications, online tools and apps
Proven track record in developing compelling business storylines and insights based on data trends and analysis
Strong aptitude to analyze large volumes of data and devise conversion strategies and optimization plans
Excellent communication, collaboration, and planning skills
A flexible and collaborative team dynamic
Opportunities to participate in exciting company events that give back to the community
Volkswagen Group Canada Inc. is committed to diversity and inclusion in the workplace.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, family status, gender identity, gender expression, national origin, age, disability or any other characteristic protected by federal, or local laws.

Volkswagen Group Canada Inc. is committed to providing accommodations for people with disabilities including during the application process.

If you require an accommodation because of a disability, we will work with you to determine what reasonable accommodation may be available to meet your needs whether it be as an applicant or an employee.

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