Jobs
>
Montréal

    Director of Brand Strategy - Montreal, Canada - GardaWorld

    GardaWorld
    GardaWorld Montreal, Canada

    1 week ago

    gardaworld background
    Description

    Based in Ville St-Laurent

    GardaWorld is currently looking for a Director of Brand Strategy.

    Reporting to the Senior Director, Global Communications

    The Director of Brand Strategy plays an instrumental role in shaping GardaWorld brands and their success, ensuring alignment with overarching business goals and market positioning. This position involves utilizing various approaches and tactics to craft and refine a brand's identity, messaging, and experience. By steering the development and execution of strategic branding initiatives, and in collaboration with Communications and Marketing functions, the Director of Brand Strategy ensures brand narratives are consistently communicated across all channels, resonating with the target audience and fostering long-term loyalty. This role requires a blend of creative vision and analytical prowess to continuously adapt strategies in response to evolving trends and business objectives, ultimately driving brand growth and enhancing awareness and engagement.

    Key Responsibilities:

    • Spearhead the conceptualization and development of brand evolution projects, new business or product launches, and employer branding;
    • Act as steward of all GardaWorld brands, including the development, update, and expansion of brand elements to accommodate growth and change;
    • Oversee development and application of brand positioning, planning framework, architecture and design system, including guidelines to ensure uniformity across all channels;
    • Act as a brand ambassador, gatekeeper and influencer to business leaders at the company by aligning brand activities to enable business objectives;
    • Proactively identify challenges and threats to the brand, both visual and written, and help implement quality controls across platforms;
    • Build a branding ecosystem combining internal resources with partner agencies and freelances to elevate our various brands across various channels;
    • Build structure, governance and processes to create a world-class brand function;
    • Establish a strategic framework for brand excellence, set clear KPIs and measures and build a detailed reporting framework;
    • Oversee contracts and relationships with external agencies, ensuring project scopes are delivered on time and within budget;
    • Manage and develop a team of brand experts serving as developers and protectors of GardaWorld brands and messages, working in close collaboration with Communications functions;
    • Maintain individual skills, keeping up to date with latest best practices, trends, concepts, and regulations in the specific job area.

    Requirements:

    • Minimum 15 years of relevant brand or agency experience;
    • Bachelor's degree or equivalent industry experience required;
    • A high degree of business acumen; experience utilizing data and measurement to drive decisions;
    • Proven track record and experience in high-growth or transformation environments;
    • Experience building a brand function from the ground-up with strong execution ability in all stages of the brand journey;
    • Extensive experience in building, developing, and coaching a team;
    • Strategic mindset and the ability to connect long-term vision to short-term objectives and initiatives;
    • Great communicator engaging and influencing at all levels of organizational leadership;
    • Passion for innovation and curiosity that drives continuous improvement;
    • Strong deductive reasoning and ability to quietly influence in de-centralized environments;
    • Experience leading an internal team, with strong culture of accountability, alignment and professional development;
    • Excellent communication skills that build trust, curiosity that leads to insights, and ability to build comprehensive strategy that allow brands to flourish and contribute positively to business goals.

    What GardaWorld can offer you:

    • Be part of a committed and competent team within a growing company
    • Competitive salary
    • Group insurance
    • Group Registered Retirement Savings Plan (RRSP) with employer contribution
    • Access to a gym located at our head office
    • Cafeteria offering delicious lunches
    • Free parking at the office
    • Managers who care about the well-being of their employees.
    • Take advantage of professional development opportunities, including access to industry conferences, and training sessions.

    GardaWorld: Make the world a safer place

    GardaWorld is a global leader in the security industry, offering a wealth of opportunity to individuals looking to gain experience and develop professionally in a growing industry. We offer flexible schedules, diverse work assignments spanning multiple industries, and training and career advancement opportunities. We embrace diversity and welcome newcomers, women, students, retirees, reservists, veterans, and more to join our team, as we are proud to be an equal opportunity employer.

    We thank all candidates for their interest; however, we will communicate only with the selected candidates.

    Job Segment: Branding, Brand Ambassador, Brand Manager, Manager, Marketing, Management

  • GardaWorld

    Director of Brand Strategy

    1 week ago

    GardaWorld Montréal, Canada

    Based in Ville St-Laurent · GardaWorld is currently looking for a Director of Brand Strategy. · Reporting to the Senior Director, Global Communications · The Director of Brand Strategy plays an instrumental role in shaping GardaWorld brands and their success, ensuring alignment w ...

  • GardaWorld

    Director of Brand Strategy

    1 week ago

    GardaWorld Montréal, Canada

    Based in Ville St-Laurent · GardaWorld is currently looking for a Director of Brand Strategy. · Reporting to the Senior Director, Global Communications · The Director of Brand Strategy plays an instrumental role in shaping GardaWorld brands and their success, ensuring alignment w ...

  • WSP

    Marketing & Brand Strategy Manager - Temporary (14

    2 days ago

    WSP Montréal, Canada

    L'opportunité d'emploi: · Relevant de la directrice marketing et stratégie de marque, gestionnaire stratégie de marque, travaille en étroite collaboration avec l'équipe Marketing au Canada et l'équipe Global, afin d'assurer l'uniformité de la marque à travers le Canada. Elle fai ...

  • Laurentian Bank

    Brand Strategy Advisor

    1 week ago

    Laurentian Bank Montréal, Canada

    Seeing beyond numbers · **TM** · At Laurentian Bank, we believe we can change banking for the better. Founded in Montreal in 1846, Laurentian Bank helps families, businesses and communities thrive. Today, we have over 3,000 employees working together as One Team, to provide a bro ...

  • Sun Life

    Director, Canadian Brand Strategy and Management

    2 days ago

    Sun Life Montréal, Canada

    You are as unique as your background, experience and point of view. Here, you'll be encouraged, empowered and challenged to be your best self. You'll work with dynamic colleagues - experts in their fields - who are eager to share their knowledge with you. Your leaders will inspir ...

  • GardaWorld

    Director of Brand Strategy

    6 days ago

    GardaWorld Montreal, Canada

    Based in Ville St-Laurent · GardaWorld is currently looking for a Director of Brand Strategy. · Reporting to the Senior Director, Global Communications · The Director of Brand Strategy plays an instrumental role in shaping GardaWorld brands and their success, ensuring alignment w ...

  • GardaWorld

    Director of Brand Strategy

    6 days ago

    GardaWorld Montreal, Canada

    Based in Ville St-Laurent · GardaWorld is currently looking for a Director of Brand Strategy. · Reporting to the Senior Director, Global Communications · The Director of Brand Strategy plays an instrumental role in shaping GardaWorld brands and their success, ensuring alignment ...

  • Intact Financial Corporation

    Marketing Specialist, Branding Strategy

    6 days ago

    Intact Financial Corporation Montreal, Canada Full time

    Our employees are at the heart of what we do best: helping people, businesses and society prosper in good times and be resilient in bad times. When you join our team, you're bringing this purpose to life alongside a passionate community of experts. · Feel empowered to learn and ...

  • Behaviour Interactive

    Associate Brand Manager Gestionnaire de Marque

    1 week ago

    Behaviour Interactive Montréal, Canada

    As an Associate Brand Manager, your mandate will be to ensure the coherence and consistency of our brand. You're responsible for the definition and production of marketing campaigns and assets and you ensure the promotion of the game. As a member of the marketing team and under t ...

  • Sid Lee

    Stratège - Strategist

    2 days ago

    Sid Lee Montréal, Canada

    **QUI NOUS SOMMES** · Sid Lee est une communauté créative sans frontières qui utilise le storytelling, le design et la technologie pour créer des expériences clients qui comptent vraiment. Son équipe multidisciplinaire de plus de 900 professionnels opère de ses bureaux situés à M ...

  • ALLO VELO INC

    Digital Marketing Specialist for Bicycles

    1 week ago

    ALLO VELO INC Montréal, Canada

    ALLO VELO est le magasin de vélo montréalais spécialisé dans les produits de vélo européens, le service de réparation et la location. · Description de l'emploi · Il s'agit d'un emploi idéal pour un étudiant en programmes de communication à la recherche d'une opportunité d'été. · ...

  • ALLO VELO INC

    Digital Marketing Specialist for Bicycles

    4 days ago

    ALLO VELO INC Montréal, Canada

    ALLO VELO est le magasin de vélo montréalais spécialisé dans les produits de vélo européens, le service de réparation et la location. · Description de l'emploi · **Il s'agit d'un emploi idéal pour un(e) étudiant(e) en programmes de communication à la recherche d'une opportunité d ...

  • Conagra Brands Canada Inc.

    Manager, Category Insights and Analytics

    1 week ago

    Conagra Brands Canada Inc. Montréal, Canada

    Conagra Brands is one of North America's leading branded food companies. We have a rich heritage of making great food, and a team that's passionate about innovation and growth. Conagra offers choices for every occasion through iconic brands, such as Hunts, Aylmer, Marie Callender ...

  • WeCook

    Copywriter

    3 days ago

    WeCook Montréal, Canada

    _**WeCook**_ est une entreprise de e-commerce en forte croissance dans l'industrie alimentaire. Nous sommes une compagnie innovatrice, pionnière dans la création de solution de repas préparés depuis 2012, et n'avons cessé de grandir depuis. Notre mission est d'aider les gens à ad ...

  • Good Protein

    Ambassador & Public Relations Specialist

    1 week ago

    Good Protein Montréal, Canada

    **Key Responsibilities**: · - Develop and maintain relationships with influencers and creators within the health, wellness, and CPG sectors, expanding our ambassador program. · - Serve as a primary contact for media inquiries, fostering strong relationships with press and stakeho ...

  • Unilever

    Key Account Manager Costco

    1 week ago

    Unilever Montréal, Canada

    **Who You Are and What You'll Do** · - Managing the total customer interface ensuring on-going development and profitable growth on select Beauty & Personal Care categories at Costco. · - Leading and participating in Design for Channel initiatives to develop new packs that align ...

  • Unilever

    Key Account Manager

    1 week ago

    Unilever Montréal, Canada

    **Who You Are and What You'll Do** · - Managing the total customer interface ensuring on-going development and profitable growth on select Nutrition and Health & Wellness categories at Costco. · - Leading and participating in Design for Channel initiatives to develop new packs th ...

  • Westburne

    Marketing Projects Coordinator/coordonnateur Des

    1 week ago

    Westburne Montréal, Canada

    **Westburne** is much more than electrical products. In fact, we are a Canadian market leader in energy solutions, renewables, lighting, wire & cable, automation and connected network solutions. Our culture is focused on helping people which is why we hire caring, passionate and ...

  • CF Montréal

    Chargé(E) de Projet, Marketing

    2 days ago

    CF Montréal Montréal, Canada

    **Description de l'entreprise** · Fondé en 1992, le CF Montréal est une équipe canadienne de soccer. Évoluant à travers les années, le club est une franchise de la Ligue Majeure de Soccer (MLS) depuis 2012 soit une ligue professionnelle comprenant l'élite du Canada et des États-U ...

  • Old Navy

    Représentant Du Service de Protection Des

    1 day ago

    Old Navy Montréal, Canada

    **À propos de Old Navy**: · Oubliez tout ce que vous savez sur les règles traditionnelles qui régissent le travail en magasin. Quand vous entrez chez Old Navy, vous faites le choix de la différence. Depuis le tout premier jour, notre mission a été de démocratiser la mode et de re ...