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    Market Chief Marketing Officer - Calgary, AB, Canada - Collage HR

    Collage HR
    Collage HR Calgary, AB, Canada

    1 week ago

    Default job background
    Full time
    Description

    Since 2013 Aimsio's software has been helping heavy industrial businesses maximize revenue from field operations by improving communication between off-site locations and head offices.

    We are a B2B SaaS company with roughly 30 employees, about to take the next big step toward disrupting a sector that is ready for digital transformation.

    The Digital Marketing Lead is primarily responsible for digital marketing leadership, strategy, and execution. Working alongside the Marketing Manager, you will oversee the entire strategy and execution of our paid digital marketing.

    You will be responsible for developing a digital marketing strategy and for the platform execution, campaign optimizations, and overall tactical approach.

    The Digital Marketing Lead is directly responsible for increasing the number of inbound leads coming through our website and will be required to provide weekly performance updates.

    Accountable for all digital marketing initiatives to drive traffic, engagement and leads
    Provide a digital audit upon starting and use the findings to create a digital marketing strategy
    Execute on the implementation and optimization of digital campaign setup and reporting
    Work closely with the Marketing and Sales team to fill the top of the funnel using digital marketing tactics
    Propose new ideas for generating inbound leads using digital marketing tactics
    Develop a strategy for remarketing using a combination of digital ads and CRM marketing
    Digital marketing budget management and tracking metrics like CPL, Conversion Rates, ROMI, etc.
    5+ years of digital marketing experience
    ~ Strong expertise and hands-on experience with Google Ads, Google Analytics, Linkedin Ads, Facebook Ads, and SEMRush (see below for specifics)
    ~ Experience with SEO, HubSpot, email marketing, and paid media planning considered nice-to-have
    ~ Data-driven personality with the ability to transform metrics into actionable plans
    ~ A deep understanding of best practices for B2B SaaS digital marketing and a willingness to keep up to date with industry trends
    ~ Technical Qualifications

    Must have excellent knowledge of digital marketing platforms and be highly skilled in all phases of digital campaign execution: Campaign Planning and Strategy, Campaign Setup, Campaign Optimization, Analytics and Reporting, and Budget Management.


    Google Analytics :
    Familiarity with GA4, creating reports and dashboards, conversion tracking from website user to lead to customer

    SEMRush :
    keyword research, competitive analysis, market research, digital audit, keyword tracking and positioning
    Aimsio is Remote First which means we're flexible about where you live.

    Our "home cities" are Calgary, Toronto, and Vancouver, so if you live elsewhere, at very least you should expect occasional flights to our home cities in the future for team-building events (we can't wait).

    Our employee benefits include full health and dental; a wellness account; Join our team and contribute to a culture that celebrates diversity and promotes fairness in all aspects of our organization.

    #
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