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    Group Manager Marketing - Toronto, Canada - Intuit

    Intuit
    Intuit Toronto, Canada

    1 week ago

    Intuit background
    Description

    Company Overview

    Intuit is the global financial technology platform that powers prosperity for the people and communities we serve. With approximately 100 million customers worldwide using products such as TurboTax, Credit Karma, QuickBooks, and Mailchimp, we believe that everyone should have the opportunity to prosper. We never stop working to find new, innovative ways to make that possible.

    Qualifications

    EXPERIENCE:

  • Experience in brand strategy, advertising, and sponsorship management
  • Deep expertise and knowledge of Canadian market and how to develop a locally relevant and effective brand and advertising strategy
  • Demonstrated experience leading high performing teams, ideally in high-growth environments
  • Bachelor or Master's Degree in Business Administration or Marketing

    • SKILLS:

  • Strong problem-solving, analytical, storytelling, communication and interpersonal skills
  • You have excellent verbal and written communication skills that are clear, compelling, logical, and concise
  • Demonstrated ability to deliver concise written/verbal communications to all stakeholders of the organization, managing expectations of key business stakeholders and understanding the key elements that make the TurboTax brand and media strategies consistent and effective
  • Positive change proponent, have the agility to deal with change and uncertainty in your day-to-day responsibilities
  • Ability to set up a clear vision and inspire the team to achieve it at the highest level of craft
  • Proven track record in managing simultaneous multiple priorities and projects efficiently and thriving in a fast-paced and deadline-driven environment
  • You'll thrive if you like high pressure, high stakes and high reward environments

    • Responsibilities

    DEVELOP BRAND AND CAMPAIGN STRATEGY:

  • Define and implement relevant brand strategies and guidelines that align with Canadian needs, while staying true to our North American brand framework
  • Ensuring brand consistency and guideline adherence across all marketing efforts and channels
  • Manage a brand team that develops advertising campaigns that work across borders, ensuring consistency and maximizing efficiency
  • Localize where necessary to address Canadian specific customer segments

    • SPONSORSHIP MANAGEMENT:

  • Manage sponsorships engagements with key partners
  • Identify, research, and select sponsorships opportunities based on the strategic fit with the TurboTax brand and marketing objectives
  • Develop activation plans for selected sponsorship opportunities that drive brand awareness, consideration, and sales
  • Connect with One Intuit Sponsorship Council to share best practices and create synergy between sponsored partners

    • MEDIA PLANNING:

  • Develop and execute modern and creative brand and product advertising campaigns across traditional and digital channels
  • Collaborate with agency and internal teams to drive high-quality and efficient campaign execution, supported by a leading marketing technology stack
  • Continuously monitor and optimize media mix and advertising creatives to ensure campaigns are effective and deliver strong performance
  • Report on marketing driven KPIs during tax season, ensuring stakeholder understanding results

    • ROI DRIVEN MARKETING EXCELLENCE:

  • Continuously research and adopt emerging good practices in brand development, advertising and sponsorships
  • Share and apply top-of-funnel and bottom-of-funnel best practices across tactics
  • Influence key stakeholders within the Marketing organization and cross-functional partners to develop customer-led, data-driven insights, plans and initiatives with a continuous focus on a "test, refine, and deploy" mentality.

    • LEAD A HIGH PERFORMING TEAM:

  • Manage and coach a top-performing team of advertising, sponsorship and brand professionals
  • Provide coaching, guidance, and mentorship to the team, ensuring each member is equipped with the skills, tools, and resources they need to deliver exceptional brand and advertising support
  • Foster a culture of teamwork and collaboration, with a focus on delivering tangible business results that delight our customers and drive our collective success
  • Have a Day 1 mindset that keeps the team nimble and scrappy while driving towards continuous growth. No problem is too big and no solution is too small
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