- Campaign Analysis: Conduct thorough analyses of marketing campaign performance across various channels and platforms, including but not limited to digital, social media, email, and traditional media. Utilize statistical methods and analytical tools to extract meaningful insights from raw data.
- Insight Generation: Interpret campaign data to identify trends, patterns, and correlations. Generate actionable insights and recommendations to optimize future campaigns, improve targeting strategies, and enhance overall performance metrics.
- Data Visualization: Develop visually compelling reports and dashboards to communicate key findings and insights effectively to stakeholders at all levels of the organization. Utilize data visualization tools such as Power BI to present complex information in a clear and understandable manner.
- Predictive Modeling: Explore predictive modeling techniques to forecast campaign outcomes and anticipate potential challenges or opportunities. Collaborate with data scientists and other analytical professionals to develop predictive models and algorithms tailored to specific marketing objectives.
- Cross-Functional Collaboration: Work closely with marketing teams, Product and Finance to align analytics efforts with strategic objectives. Collaborate with stakeholders to define key performance indicators (KPIs), establish tracking mechanisms, and evaluate campaign success criteria.
- Performance Monitoring: Implement robust tracking and measurement frameworks to monitor campaign performance in real-time. Proactively identify deviations from expected performance metrics and recommend adjustments or optimizations to maximize ROI.
- Continuous Improvement: Drive a culture of continuous improvement by analyzing past campaign performance, conducting A/B testing, and experimenting with new strategies and tactics. Stay abreast of industry trends, best practices, and emerging technologies in campaign analytics and incorporate learnings into future initiatives.
- Bachelor's or Master's degree in Statistics, Mathematics, Economics, Computer Science, or a related field. Advanced degree or relevant certifications (e.g., Google Analytics, Tableau Certification) preferred.
- Proven experience in campaign analytics, digital marketing analytics, or a related field, with a strong track record of driving measurable business impact through data-driven insights.
- Proficiency in data analysis and visualization tools such as SQL, Tableau, Power BI, or Google Data Studio.
- Strong quantitative and qualitative analytical skills, with the ability to synthesize complex data sets and draw actionable conclusions.
- Excellent communication skills, with the ability to effectively convey technical concepts and insights to non-technical stakeholders.
- Demonstrated ability to work collaboratively in a cross-functional team environment, with a proactive and results-oriented mindset.
- Familiarity with marketing automation platforms, CRM systems, and digital advertising platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads) is a plus.
-
Manager, Campaign Analytics
1 day ago
Rogers Communications Toronto, CanadaLooking to join a growing financial services team? Rogers Bank, a subsidiary of Canada's leading wireless, cable and media company, is expanding and seeking passionate individuals to develop and implement innovative financial solutions and experiences. The bank offers unique cash ...
-
Manager, Campaign Analytics
15 hours ago
Rogers Toronto, CanadaManager, Campaign Analytics · Looking to join a growing financial services team? Rogers Bank, a subsidiary of Canada's leading wireless, cable and media company, is expanding and seeking passionate individuals to develop and implement innovative financial solutions and experien ...
-
Campaign Analytics Manager
36 minutes ago
IFG International Financial Group Ltd Toronto, ON, CanadaPay Rate: $50 Location: Toronto ON Job Type: Contract Our client, a Top 5 Bank in Canada, is looking for a Campaign Analytics Manager for an initial 3 month contact with a possibility of extension/conversion. o Provide in-depth analysis and reporting on business performance activ ...
-
Manager, Campaign Analytics
23 hours ago
Rogers Communications Toronto, Canada Full timeLooking to join a growing financial services team? Rogers Bank, a subsidiary of Canada's leading wireless, cable and media company, is expanding and seeking passionate individuals to develop and implement innovative financial solutions and experiences. The bank offers unique cash ...
-
Manager - Campaign Performance and Analytics
5 days ago
Enercare Markham, Canada Regular, Full timeReports to: Senior Manager, Marketing AnalyticsDepartment: MarketingDivision: Enercare Home and Commercial ServicesLocation: Hybrid - MarkhamSummary · The Manager, Campaign Performance and Analytics works collaboratively with the Customer Base Management and Marketing teams to deliver analysis and insights to advance data-based decision making within Enercare's Home Services Division. They will collaborate with the M ...
-
Operations Coordinator
19 hours ago
GroupM Nexus Finecast Toronto, Canada**The Role - Operations Coordinator**: · This role is an important part of the GroupM Addressable TV team and is key in ensuring that the Operations team runs effectively, efficiently and that client's campaigns deliver in full and against desired audiences. · The role will be re ...
-
Le Chef Des Solutions Numériques
1 day ago
Air Canada Toronto, Canada**Description** · **Appartenir à Air Canada, c'est appartenir à un symbole canadien, Air Canada récemment élue meilleur transporteur aérien en Amérique du Nord. Faites décoller votre carrière en vous joignant à notre équipe novatrice et diversifiée à l'avant-garde du transport aé ...
-
Consultant, Paid Search Ii
1 day ago
CT Corporation Toronto, Canada**Help us boldly shape retail in Canada** · Canadian Tire Corporation's (CTC) rich heritage of serving Canadians from coast-to-coast dates back to 1922. Our vision is to become the #1 retail brand in Canada and we are focused on innovating and making important investments in our ...
-
Digital Ads Manager
19 hours ago
PPE Supply Canada Toronto, CanadaWe are seeking a highly skilled and experienced Ads Manager to join our dynamic marketing team As an Ads Manager, you will be responsible for planning, executing, and optimizing advertising campaigns on platforms such as Facebook or Google Ads. Your primary objective will be to d ...
-
Kinesso - Associate, Addressable Activation
19 hours ago
IPG Mediabrands Toronto, Canada**Position Summary** · The Associate, Addressable Activation is responsible for responsible for campaign set up, tagging and optimization. Their goal is to improve the quality and performance of our campaigns. · **Responsibilities**: · - Ensure effective set up of advertisers, li ...
-
Avp, Customer Marketing Delivery
19 hours ago
TD Bank Toronto, CanadaLieu de travail: · Toronto, Ontario, Canada · Horaire: · 37.5 · Secteur d'activité: · Marketing · Détails de la rémunération: · Description du poste: · The Marketing Capabilities, Delivery & Analytics (MCDA) function within Marketing is a central source of expertise for targeting ...
-
Customer Lifecycle Marketing Manager
19 hours ago
EcoVadis Toronto, CanadaCompany Description · - Work smart, have fun and make an impact_ · **Our purpose is to guide all companies toward a sustainable world.** · EcoVadis is the leading provider of business sustainability ratings. Our solutions are backed by an international team of experts and powerfu ...
-
Marketing Manager
19 hours ago
Peninsula Canada Toronto, Canada**Company**:BrightHR Limited · **Job Title**:Marketing Manager · **Location**:ON-SITE. **Toronto, ON. · **Salary**: $70,000 to $80,000 DOE plus bonus · **Working Days**:Monday to Friday · **Type of Employment**:Full Time · **About Us** · With over 4 years of success in Canada, Br ...
-
Manager, Marketing Operations
19 hours ago
Seequent Toronto, Canada**The Company** · Seequent builds world-leading subsurface software, helping create a better understanding of the earth to ensure a better world for all. · We are constantly evolving at the forefront of technology to transform how geo-professionals work, eliminating barriers to u ...
-
SEO Specialist
19 hours ago
Measure Marketing Results Inc. Toronto, CanadaAre you an experienced and data-driven SEO Specialist with a proven track record of delivering outstanding results in paid search campaigns? Are you passionate about optimizing websites for better organic search rankings and driving successful initiatives? If you're looking for a ...
-
Digital Marketing Manager
1 day ago
Sync Toronto, Canada**About the company** · Sync is Canada's largest cloud storage and document collaboration provider, and a world-leader in cloud content management. Our mission is to make secure file storage, sharing, and collaboration easy for everyone - by providing a safe space for the world t ...
-
Digital Marketing Intern
19 hours ago
Mr. Lawnmower Landscaping Services Ltd. Toronto, CanadaJ**ob Summary**: As a Digital Marketing Manager, you will be responsible for developing, implementing, and managing comprehensive digital marketing strategies to drive online visibility, brand awareness, and customer acquisition. This role involves overseeing various digital chan ...
-
PPC Specialist
1 day ago
Tim Sold Real Estate Team Toronto, Canada**Job description** · The TimSold Real Estate Team is looking for an experienced PPC Specialist. (Facebook & Google Ads / YouTube Ads) · A PPC Specialist's goal is to ensure our online marketing efforts have the highest possible return on investment and Lead generation. (ROI) · * ...
-
Account Coordinator, Search
19 hours ago
GroupM Nexus Toronto, Canada**Position Overview**: · In your role as the Account Coordinator, you have the opportunity to join the dynamic world of biddable media, and assist in implementing, analyzing and optimizing both paid search and paid social campaigns for our clients. This is a great opportunity for ...
-
Marketing Science Analyst
1 day ago
Viral Nation Inc. Toronto, CanadaWhile we continuously exceed our goals, we need your help - our success is only as great as our people. Strong performance leads to high expectations, and we must keep raising the bar · Viral Nation is seeking a talented · **Marketing Science Data Analyst** join our team. They wi ...
Manager, Campaign Analytics - Toronto, Canada - Rogers Communications
Description
Looking to join a growing financial services team? Rogers Bank, a subsidiary of Canada's leading wireless, cable and media company, is expanding and seeking passionate individuals to develop and implement innovative financial solutions and experiences. The bank offers unique cash-back benefits and financing options for Rogers purchases using cutting-edge technology. Interested? Take the next step and consider this opportunity to make a meaningful impact with Rogers Bank.
Reporting to the Senior Manager, Channel Performance, as the Manager of Campaign Analytics, you will play a critical role in assessing and optimizing the effectiveness of our marketing campaigns. Leveraging your expertise in data analysis and interpretation, you will be responsible for extracting actionable insights from campaign data to inform strategic decisions and drive continuous improvement. This position offers an exciting opportunity to work collaboratively with cross-functional teams and contribute directly to the success of our marketing initiatives.
What you will do:
What you will bring:
As part of the recruitment process, the selected candidate will be required to complete a background check which includes credit and criminal checks.
Schedule: Full time
Shift: Day
Length of Contract: Not Applicable (Regular Position)
Work Location: 1 Mount Pleasant (083), Toronto, ON
Travel Requirements: None
Posting Category/Function: Marketing & Marketing Research / Analysis
Requisition ID: 306236
#LI-JC1
At Rogers, we believe the key to a strong business, is a diverse workforce where equity and inclusion are core to making everyone feel like they belong. We do this by embracing our diversity, celebrating our different perspectives, and working towards creating environments that empower our people to bring their whole selves to work. Everyone who applies for a job will be considered. We recognize the business value in creating a workplace where each team member has the tools to reach their full potential by removing any barriers for equal participation. We work with our candidates who are experiencing a disability throughout the recruitment process to ensure that they have what they need to be at their best. Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work. You matter to us For any questions, please visit the Recruitment Process FAQ.
Successful candidates will be required to complete a background check as part of the hiring process.
Posting Notes: Rogers Bank