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    Model Marketing Coordinator - Toronto, ON, Canada - Four Seasons Hotels Ltd

    Four Seasons Hotels Ltd
    Four Seasons Hotels Ltd Toronto, ON, Canada

    2 weeks ago

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    Description
    Manager, Marketing Analytics - Marketing Mix Modelling page is loaded Manager, Marketing Analytics - Marketing Mix Modelling
    Apply locations Four Seasons Corporate Office Toronto time type Full time posted on Posted 9 Days Ago job requisition id P

    About Four Seasons:
    Four Seasons is powered by our people.

    We know that the best way to enable our people to deliver these exceptional guest experiences is through a world-class employee experience and company culture.

    Whether you work with us, stay with us, live with us or discover with us, we believe our purpose is to create impressions that will stay with you for a lifetime.

    Four Seasons Hotels and Resorts is a global, luxury hotel management company. We manage over 120 hotels and resorts and 50 private residences in 47 countries around the world and growing.

    Central to Four Seasons employee experience and social impact programming is the company's commitment to supporting cancer research, and the advancement of diversity, inclusion, equality and belonging at Four Seasons corporate offices and properties worldwide.

    Manager, Marketing Analytics - Marketing Mix Modelling

    We have an exciting opportunity for a Manager, Marketing Analytics (Marketing Mix Modelling) in our Corporate Commercial Department who will lead the Marketing Mix Model program to measure marketing effectiveness and predict the impact of future efforts.

    The individual will work closely with the Media team to evolve Four Seasons marketing strategy through data-driven insights and optimizations.

    The individual will provide oversight on data and methodology used for MMM, derive actionable insights, and develop data-centric measurement tools to inform media investment decisions and marketing channel strategies.

    Lead the end-to-end development and evolution of Marketing Mix Model in partnership with the Media Team and Marketing Mix Vendor to deliver a robust measurement program used to inform investment decisions and marketing strategy.

    Understand our internal marketing strategy, bring oversight to Marketing Vendors on inputs and methodology used.

    Timely communication of changes, impacts, opportunities, and risks to stakeholders as it relates to strategy and performance of the Marketing Mix.

    Own the Marketing Mix Roadmap of model, data collection, and process enhancements. Grow partnerships with vendors and effectively utilize marketing partner expertise and capability.

    Project manage and lead weekly calls with Marketing Mix partner to ensure the program is delivering on marketing optimizations and actions.

    Partner with the Media team in crafting Marketing Mix presentations to senior stakeholders, focusing on performance results, learnings, and actionable recommendations.

    Using insights from the Marketing Mix Model, in collaboration with the Media Team and marketing functions, design and activate on a learning agenda to refine marketing strategies and optimize future marketing initiatives.

    Outside of Marketing Mix projects, lead all media measurement studies such as brand lift studies, incremental lift studies, A/B and multivariate tests, and beta product opportunities with media partners.

    Assist in any RFP, review and/or regular evaluation of Marketing Mix partner and vendor.
    Bachelor's Degree in a highly numerate major (Math, Statistics, Economics) or relevant experience in data, data science, marketing analytics, and/or business analysis
    ~5+ years' experience in similar roles at marketing organizations, media agencies or media suppliers (hands-on experience with Marketing Mix providers strongly recommended)
    ~ Hands on experience working with Marketing Mix Models (MMMs) with an understanding of the technical elements required in building and maintaining forecasts and advanced models.
    ~ Strong ability to turn data insights into impactful storytelling.
    ~ Excellent knowledge of advertising stack, adtech, and martech.
    ~ Proficiency in SQL and Python.
    ~ Experience with paid, earned, and owned channels as an asset.

    Evaluate and manage risks associated with analytics projects and initiatives.

    Inspire and motivate stakeholders to achieve high performance and foster a positive and collaborative culture, encouraging knowledge sharing and innovation.

    This role will be a Hybrid working model, which will require 3 days per week in the Four Seasons Corporate Office located at 1165 Leslie Street, Toronto, Ontario #LI-Hybrid

    Four Seasons is committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act.

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