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    Digital Marketing Specialist - Toronto, Canada - Michel Germain Parfums

    Michel Germain Parfums
    Michel Germain Parfums Toronto, Canada

    4 days ago

    Default job background
    Customer Service / Support
    Description

    Job Title: Specialist, E-Commerce & Digital Marketing

    Our company

    Michel Germain Paris Parfums is an award-winning luxury fragrance company, known internationally for their natural oils that invite closeness, create allure, and inspire love. Michel Germain has been sold in major department stores and other retailers across North America and internationally for over 30 years. The Michel Germain e-commerce business and marketing initiatives are growing rapidly. Popular brands include Sexual, Sugarful, and Michel. Michel Germain is a family-owned and run business, with a passionate and dedicated team, looking to expand.

    About the role

    We are looking for a Marketing Specialist who will help us to identify and execute against strategies to grow our brands profitably, with emphasis on supporting our , CRM, social media, influencers, Amazon, and overall digital marketing initiatives. The Marketing Specialist will report directly to the Marketing Manager and will partner closely with internal teams and our agencies to drive results.

    You will be responsible for:

    • – merchandising Shopify website, ensuring content is adhering to brand guidelines and delivering strong customer experiences, communication with creative team and site developer on key launches, animations, and projects.
    • Marketing Calendar – working with E-Commerce & Digital Marketing Manager to craft shareable marketing calendar that entails launches, seasonal trends, promotions, and holidays.
    • Email & SMS marketing – responsible for hands-on-keyboard setup in Klaviyo of Email & SMS Broadcasts, optimizations to email & SMS Flows.
    • Paid Media – responsible for communication to Meta and Google agencies, uploading new assets/content, organizing new marketing copy, updating agencies with key dates and goals.
    • Social Media – responsible for posting all organic content (not responsible for customer service or moderating comments).
    • Influencers – communicate marketing calendar & timelines to Influencer agency, coordinate approvals, uploads of content.
    • Internal Content – organize requests for artwork & content from other departments.
    • Amazon – provide any needed information, images, content to Amazon agency, work with agency on Amazon strategy, product page setup, merchandising, reporting.
    • Product Development – assist E-Commerce & Digital Marketing manager where need in new product development

    You are:

    • Collaborative – we are a small company that collaborates continuously
    • Organized – you will need to be extremely organized in order to succeed
    • A creative problem solver – you are not afraid to speak up with solutions to everyday challenges
    • Energetic & optimistic – you are passionate and motivated, and do not get frustrated easily
    • An online shopper – you can use your personal experiences as a springboard for ideas

    Benefits of Working for Michel Germain:

    • Michel Germain is an award-winning luxury fragrance company, with more than 30 years of experience selling in world class fragrance retailers such as Macy's and Hudson's Bay.
    • Opportunity to have direct impact on growing the Michel Germain brand
    • Discussion of remote/work from home (expected in-person meetings 1x per week, therefore must be located in Greater Toronto)
    • Family-run business, with a close-knit team that is supportive of each individual's personal/career development
    • Perfumes & colognes galore
    • 4 weeks of vacation (3 weeks + week between Christmas and New Year's)

    Qualifications:

    • Must have 4 years of experience in a Digital, E-commerce, Social Media, Marketing, or similar role, including a minimum of 2 years working in the beauty vertical (fragrance or luxury makeup, skincare, haircare)
    • Must have Bachelor degree in marketing, business, communications, digital marketing, public relations, or related discipline is required. Not open to College degrees only.
    • Fluency in: Shopify, CRM Platforms such as Klaviyo, Meta Business Manager
    • Strong analytical, problem-solving, & communication capabilities
    • Legally able to work in Canada
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