- Manage the development, execution and distribution of the various marketing/campaign scorecards to assist the Marketing team in ensuring the effectiveness of initiatives and campaigns.
- Produce timely return on investment and post mortem analyses and reporting on all digital marketing initiatives.
- Provide direction on go-forward strategies to optimize promotional messages, audience engagement and product mix.
- Analyze and produce digital campaign/program results, e-blast reports, webinar registrant/on-demand viewing reports, custom publication subscriber reports.
- Monitor and report on the available inventory of other audience specific digital programs to maximize reach and revenue.
- Develop and execute methodologies for measuring and predicting the success of digital initiatives using sales, media, research and customer data.
- Minimum 2-4 years of experience in a similar position in marketing analytics, digital marketing, or eCommerce
- Previous work experience with databases and analytics programs such as Adobe Analytics, SQL, Power Query or Google Analytics
- Experience with visualizations tools such as Power BI or Looker Studio
- In depth knowledge of Google Analytics, Excel, and various reporting systems
- Previous experience in applying performance data to business planning and strategy
- Excellent interpersonal skills, with the ability to interface and maintain relationships with internal and external stakeholders
- Une gamme complète d'avantages sociaux comprenant des soins de santé virtuels et un programme d'aide aux employés et à la famille.
- Un régime d'épargne-retraite collectif assorti d'une cotisation patronale de contrepartie.
- Des congés payés généreux.
- Des modalités de travail hybrides.
- Des occasions de bénévolat rémunéré et des programmes de dons de bienfaisance jumelés.
- Des programmes de reconnaissance des employés assortis de primes de recommandation.
- D'éventuels incitatifs fondés sur le rendement.
- La possibilité de participer à notre régime d'actionnariat.
- Et plus encore
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Specialist, Marketing Channel Analytics - Oakville, Canada - FCT
Description
Sommaire de la compagnie
Venez travailler pour une entreprise qui est engagée dans la réussite de chacun de ses employés. C'est un milieu de travail où les innovateurs et les collaborateurs se rencontrent et tirent parti des talents de chacun. Un endroit où la diversité est accueillie et célébrée.
FCT offre la meilleure assurance titres de l'industrie et fournit des solutions de recouvrement et d'autres produits et services aux professionnels juridiques, du crédit, de l'évaluation et de l'immobilier partout au Canada. Chez FCT, vous aurez l'occasion de bâtir une carrière intéressante. Joignez-vous à nous pour nous aider à poursuivre notre travail excitant et à exercer une grande influence sur nos collègues, nos clients et les collectivités.
Sommaire du poste
Nous sommes toujours à la recherche d'excellents talents; de personnes qui font preuve d'engagement profond envers la clientèle et le marché que nous desservons. Si vous désirez vous joindre à une entreprise qui s'est engagée envers le succès de chacun de ses employés et qui offre des défis, des objectifs et des occasions de croître, tant au niveau personnel que professionnel, dans un environnement axé sur le travail d'équipe, vous aimerez travailler avec nous Nous comprenons que la promotion d'un environnement diversifié et inclusif est essentielle au succès de nos activités, et nous y travaillons activement chaque jour.
Here's how you'll contribute:
Here's what you'll bring:
VOICI CE QUI NOUS DISTINGUE :
Grâce au mentorat, à des outils novateurs et à une variété de programmes qui mobilisent et récompensent les employés, nous donnons à chacun d'eux les moyens d'exceller et d'obtenir des résultats.
En vous joignant à nous, vous ferez non seulement partie d'une entreprise primée, mais également d'un effectif engagé et habilité à réussir.
Merci d'avoir pris FCT en considération. Nous avons hâte de vous rencontrer.