Vice-President, Brand and Marketing - Toronto, Canada - CPA Ontaro

Description

Opportunity to Use Your Innovative Brand and Marketing Expertise to Evolve the CPA Ontario Brand, Deliver Impactful External Events and Drive Revenue through Marketing Campaigns

The Vice-President, Brand and Marketing is accountable for 3 key areas for CPA Ontario: Brand Office, Marketing and Events. Reporting to the Chief Marketing Officer (CMO), you will lead the strategic development, implementation, and management of the company's brand identity, promoting and enhancing the brand image and ensuring that it resonates with key segments and audiences and aligns with business objectives. You will lead a Marketing team that crafts and delivers cohesive messaging strategies and campaigns to promote and enhance the brand image and help deliver on marketing objectives. Additionally, you will oversee an Events team that plans and executes both internal and external events.

Your expertise empowers you to:

Manage a Brand Office for the organization and Develop a Brand Strategy: Create and execute a comprehensive brand strategy that aligns with objectives and resonates with our audience while communicating the brand's unique value proposition, ensuring differentiation from any competitive streams and relevance to key segments through creation of consistent and compelling messaging across all communication channels. Steward our brand, ensuring all channels execute content in alignment with brand vision and standards.

Lead Brand and Marketing Functions: Lead teams and provide oversight to the execution of end-to-end brand marketing plans and innovative campaigns across all channels. Collaborate with cross-functional teams and help deliver on business requirements and integrate the brand strategy into all aspects of the business. Partner with external agency vendors, internal creative studio and inspire our team of designers, writers and event specialists to deliver results.

Apply Data Insights and Market Research: Measure and analyze the effectiveness of brand, marketing campaigns, media spend and messaging strategies and apply learnings to future work. Stay informed about industry trends, consumer behavior, and competitor activities to identify opportunities for brand enhancement and adaptation and further understand the voice of the "customer".

Oversee Delivery of Signature Events: Oversee development and management of signature internal and external events to maximize engagement with our employees, members and students ensuring amplification of the CPA Ontario brand.

Manage Budgets and Resourcing: Manage the marketing and events budgets and allocation of resources to achieve strategic priorities, including managing external agency spend and resources.

You are the ideal candidate if:

Education and Experience:

You hold an undergraduate degree in business, marketing or communications with a minimum of 10 years of senior leadership experience managing teams. A master's degree is considered an asset.

You have proven success in brand development and management of brand deliverables and extensive experience working in or with a creative ad agency. You also possess a deep understanding of brand strategy and brand management principles.

You have demonstrated experience in planning and execution of marketing in digital, social, direct, web and mass advertising.

Proven skills and abilities:

Results: You have a proven track record of exceeding goals accomplished with your strong work ethic and ability to consistently make good decisions through a combination of experience, and sound judgment.

Leadership: You have proventrack record of leading and coaching high performing teams in a complex, multi-stakeholder environment. You thrive in ambiguity and work collaboratively with internal and external stakeholders and partners.

Project Management: You have a proven ability to drive multiple projects forward with a relentless focus on delivery. You are able to navigate issues and gain support without adversely affecting timelines and outcomes and thrive in a fast-paced, deadline driven environment.

Communications You are a strong communicator capable of synthesizing complex issues and conveying information to all levels of internal and external stakeholders, senior management teams and partners in a clear and concise manner.

Diplomacy, Interpersonal and Relationship Building Skills: You are effective in dealing fairly, frankly, assertively, and professionally with internal and external stakeholders at all levels.

Strategic Mindset: You have a balanced creative and strategic mindset, with ability to do what is right for the brand while still driving commercial value

You are inspired by:

A fast-paced environment. Collaboration, innovation and passionate professionals are at our core. We relentlessly pursue what's next to unlock the full potential of you and us together.

Flexible work environments. As part of our Hybrid work culture, we provide flexible, remote work options to support you in your career, in addition to in-office teamwork and collaboration.

Diversity and inclusion. We recognize the value in our differences and prioritize inclusivity to bring together the best talent to protect the public, advance the profession and enable CPAs to lead business and society forward.

Ongoing learning and career growth. We want your career to skyrocket. We support unlimited career advancement and professional development opportunities with learning investments to promote your future growth. Thrive with us.

Focus on your well-being. With industry leading benefits and wellness programs, including a healthy lifestyle allowance, mental health resources and more, we're committed to your well-being.

Why the next step in your career is CPA Ontario:

We protect the public. We advance the profession. We enable CPAs to lead business and society forward. We ensure that our 100,000 members and 21,000 students meet the highest standards of integrity and expertise. We help them stay ahead of global market trends and abreast of regulatory change. CPAs represent a globally recognized, premium designation. Our Chartered Professional Accountants are valued by organizations in all industries for their financial expertise, strategic thinking, management skills and leadership. We believe that success happens when both business and society benefit. For information on the profession visit:

We appreciate your interest in CPA Ontario and this position:

At CPA Ontario, we are committed to building high-performance teams. Our selection process is thorough, and all candidate applications are reviewed. Should your qualifications and experience meet the requirements of this role, a member of our recruitment team will contact you. We encourage you to set up CPA Ontario job alerts for positions that align to your experience and career goals.