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    Senior Brand Marketing Lead - Toronto, ON, Canada - Marketers on Demand

    Marketers on Demand
    Marketers on Demand Toronto, ON, Canada

    1 week ago

    Default job background
    Human Resources
    Description

    Marketers on Demand is searching for a Senior Brand Marketing Lead for one of our leading clients This is an amazing opportunity where you will lead a team and all aspects of the development and execution of their brand marketing strategies. Play a key role in defining their brand identity, positioning, and market presence

    Key Responsibilities:


    •Build and implement comprehensive B2C and B2B brand strategies aligned with business goals


    •Work collaboratively with internal teams and external agencies to define and evolve the brand identity, voice, and visual guidelines


    •Lead the creation and team managing the execution of innovative marketing campaigns (traditional, digital and experiential)


    •Lead with a customer-first mindset; leverage market research and analysis to identify trends, consumer behavior, and understand the competition


    •Oversee the brand marketing budget; allocate resources to enhance ROI and drive business growth


    •Create end to end solutions in a fast-paced entrepreneurial like environment

    Key Qualifications:


    •Over 12 years of prior experience in brand marketing within a large corporate environment; combination of creative agency and corporate experience will also be considered


    •Prior experience leading a team of marketers; experience growing, developing, and mentoring a team of high performing marketers


    •Ability to develop and execute 360-degree brand & marketing strategies aligned with business objectives


    •Proficient in applying data analytics to measure performance and influence strategic decisions

    This role requires the successful candidate to work onsite in Toronto 3 days a week and 2 days optional to work from home. Only local candidates will be considered. This is a PERMANENT role with a competitive base salary + benefits.

    Don't miss a challenging and rewarding opportunity or at least the best video interview ever If you are interested, please apply

    **Please note that we offer lucrative referral bonuses if your referral is hired**

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