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    Supervisor, Medical Operations - Toronto, ON, Canada - Questrade, Inc.

    Questrade, Inc.
    Questrade, Inc. Toronto, ON, Canada

    2 days ago

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    Description
    Questrade Financial Group (QFG) of Companies is committed to helping our customers become much more financially successful and secure.
    At QFG, you will be constantly moving forward, bringing the future of fintech into existence. You will be a part of a collaborative team that cares deeply about our mission and each other. Your team members will help you conquer challenges, push boundaries and discover what you are truly capable of.

    As a diverse and inclusive place to work, there are flexible working arrangements so you can unleash your creativity and curiosity with no limits.

    Hybrid and flexible work arrangements
    Opportunities to contribute to community causes
    We're looking for our next Supervisor, Paid Social.

    As the Paid Social Supervisor, you will be responsible for the paid social strategy to drive customer acquisition and brand growth across all social channels and business lines.

    The Supervisor will bring forth innovative strategic recommendations as the paid social technical expert and manage the paid social team as the business grows.

    What's it like working as Supervisor, Paid Social at Questrade?

    Responsibilities will include developing the overall channel strategy across business lines and oversee the technical and operational support for in-market campaigns with a key focus on ensuring successful campaign launch, pacing, delivery and meeting business KPIs.


    Paid Social:
    Develop high level strategies (annually and quarterly) and facilitate the role of paid social within a multi-channel marketing strategy
    Possess a high degree of social advertising knowledge to effectively meet business objectives such as driving awareness or leads
    Act as the paid social expert for strategy, execution, innovation, and training for broader marketing team; act as main point of contact with paid social media platform partners
    Oversee and review in- platform execution of all paid social media campaigns on various platforms including campaign setup, ad trafficking, targeting, creative uploading/sync and testing, audience assignment and automated report generation
    Monitor the latest trends in social media, including advertising formats, channels and technologies in order to improve campaign performance and provide recommendations on how to best leverage new tools and platforms
    Onboard and manage social coordinators and specialists including goal setting, day-to-day management & career growth
    Help launch new LOB and new content
    So are YOU our next Supervisor, Paid Social? Have 4-7 years of hands-on experience leading the execution of paid social media campaigns with a proven track record of performance against acquisition KPIs
    Have experience with Meta Business Manager, Twitter, Pinterest, etc.
    Have an interest and aptitude for analysis / analytics
    Are passionate about working with current social media platforms & up to date on emerging platforms
    Have fundamental knowledge of online media metrics and analysis
    Have an understanding of broader media planning and buying – to ensure integration / coordination with wider media objectives
    Experience working with G-Suite or Microsoft Office
    You have digital experience with a media agency
    Successful completion of certifications in relevant platforms including Meta Blueprint Certification, Twitter Flight School, Pinterest, TikTok, etc.
    Experience in Google Analytics an asset
    Experience in Google Data Studio an asset
    You have experience launching new brands and/or pages

    At Questrade Financial Group of Companies, with multiple office locations around the world, we are committed to fostering a diverse, inclusive and accessible work environment.

    Our team reflects the diversity of the communities we serve and operate in.

    Having a collaborative and diverse team helps us push boundaries to bring the future of fintech into existence—not only for the benefit of our customers, but for those who build their career with us.

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