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Growth Marketing Manager, Velocity Sales - Toronto, ON, Canada - Stripe
Description
Millions of companies—from the world's largest enterprises to the most ambitious startups—use Stripe to accept payments, grow their revenue, and accelerate new business opportunities.
Growth Marketing is a team of performance-driven marketers and channel specialists.We partner closely with growth product, regional and demand marketing, and sales to drive revenue through self-serve and sales motions.
We work globally, on the full customer lifecycle, and with all company segments - from startups to the largest enterprises.
We are seeking an experienced and passionate growth marketer who will help to build and execute against scaled lifecycle marketing programs targeting key user segments.
You will lead key strategic marketing initiatives and execute personalized, cross-channel nurture campaigns to help merchants consider, activate, and grow with Stripe.
Drive strategy and execution of coordinated lifecycle campaigns across multi-channel surfaces (such as email and in-product notifications) for key user segments who come to Stripe through initial sales relationshipsIdentify opportunity areas to leverage data and ML to execute dynamic and scalable personalization
Design iterative experimentation plans to continuously improve the performance of campaigns
Analyze performance data, develop actionable insights, and socialize relevant learnings across the organization on a weekly, monthly, and quarterly cadence
Collaborate closely with key stakeholders across Sales, Growth Product, Analytics, Data Science, Engineering, Creative, and Operations
If you meet these requirements, you are encouraged to apply. 7+ years of overall work experience
~5+ years of experience in a marketing role designing and launching campaigns
~2+ years of experience in B2B marketing
~ Fluency in general marketing and sales concepts such as attribution, deal lifecycle, etc.
~ ability to decipher actionable insights from data
~ Demonstrated ability to collaborate cross-functionally across technical and non-technical teams
10+ years of work experience
~3+ years experience working as a marketing expert in a cross-functional growth team
~ Experience in executing lifecycle marketing campaigns across various channels and surfaces
~ Experience working in platforms such as Marketo, Salesforce, Salesloft, etc.
~ Technical fluency in marketing and sales (understanding of webhooks, APIs, lead enrichment, etc.)
This role is available either in an office or a remote location (typically, 35+ miles or 56+ km from a Stripe office).
Office-assigned Stripes spend at least 50% of the time in a given month in their local office or with users.
A remote location, in most cases, is defined as being 35 miles (56 kilometers) or more from one of our offices.
While you would be welcome to come into the office for team/business meetings, on-sites, meet-ups, and events, our expectation is you would regularly work from home rather than a Stripe office.
Stripe does not cover the cost of relocating to a remote location.For sales roles, the range provided is the role's On Target Earnings ("OTE") range, meaning that the range includes both the sales commissions/sales bonuses target and annual base salary for the role.
Additional benefits for this role may include:
equity, company bonus or sales commissions/bonuses; medical, dental, and vision benefits;