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    Growth Marketing Manager, Velocity Sales - Toronto, Canada - Stripe

    Stripe
    Stripe Toronto, Canada

    1 week ago

    Default job background
    Full time
    Description

    Who we are

    About Stripe

    Stripe is a financial infrastructure platform for businesses. Millions of companies—from the world's largest enterprises to the most ambitious startups—use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone's reach while doing the most important work of your career.

    About the team

    Growth Marketing is a team of performance-driven marketers and channel specialists. We partner closely with growth product, regional and demand marketing, and sales to drive revenue through self-serve and sales motions. We work globally, on the full customer lifecycle, and with all company segments - from startups to the largest enterprises.

    What you'll do

    We are seeking an experienced and passionate growth marketer who will help to build and execute against scaled lifecycle marketing programs targeting key user segments. Our vision is to provide merchants with the greatest value at each stage of their relationship with Stripe. You will be a part of the team responsible for delivering on this vision and driving revenue through demand generation, deal activation, upsell/cross-sell, and retention programming. You will lead key strategic marketing initiatives and execute personalized, cross-channel nurture campaigns to help merchants consider, activate, and grow with Stripe. You have a relentless focus on the customer and like to actively contribute to a culture of rapid experimentation, measurement, learning, and iteration.

    Responsibilities

  • Drive ideation, strategy, and execution of coordinated and scaled lifecycle campaigns across multi-channel surfaces (such as email and in-product notifications) for key user segments who come to Stripe through initial sales relationships
  • Identify opportunity areas to build and leverage data and ML to execute dynamic and scalable programs , working closely with Engineering and Growth Data Science teams to develop
  • Set out measures of success, key metrics, and objectives for experiments and nurture campaigns, and oversee reporting and performance of initiatives to enable optimization
  • Partner with the Growth Analytics team to develop data-driven, actionable analysis; set and measure against targets, and develop reporting capabilities to monitor and analyze success on an ongoing basis
  • Be a strategic thinker, problem solver, and communicator who is focused on building meaningful and impactful user experiences
  • Collaborate closely with key stakeholders across Growth Product, Data Science, Engineering, Analytics, Sales, Creative, and Operations

    • Who you are

    We're looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply. The preferred qualifications are a bonus, not a requirement.

    Minimum requirements

  • 7+ years of overall work experience
  • 5+ years of experience in a marketing role designing, launching, analyzing, and taking action on the performance of marketing campaigns
  • 3+ years experience working as a marketing expert in a cross-functional growth team
  • High technical fluency in marketing (e.g. understanding of webhooks, APIs, ML techniques, etc.)
  • Demonstrated success working with product, engineering, and growth teams
  • Analytical and data-driven mindset; ability to decipher actionable insights from data
  • Excellent written and verbal communication skills
  • Demonstrated ability to collaborate cross-functionally across technical and non-technical teams

    • Preferred qualifications

  • 10+ years of work experience
  • 2+ years of experience in B2B marketing
  • Experience in executing lifecycle marketing campaigns across various channels and surfaces
  • Experience working in platforms such as Marketo, Salesforce, Salesloft, etc.
  • Experience working with internal sales teams; fluency in sales concepts, processes, and metrics

    • Hybrid work at Stripe

    This role is available either in an office or a remote location (typically, 35+ miles or 56+ km from a Stripe office).

    Office-assigned Stripes spend at least 50% of the time in a given month in their local office or with users. This hits a balance between bringing people together for in-person collaboration and learning from each other, while supporting flexibility about how to do this in a way that makes sense for individuals and their teams.

    A remote location, in most cases, is defined as being 35 miles (56 kilometers) or more from one of our offices. While you would be welcome to come into the office for team/business meetings, on-sites, meet-ups, and events, our expectation is you would regularly work from home rather than a Stripe office. Stripe does not cover the cost of relocating to a remote location. We encourage you to apply for roles that match the location where you currently or plan to live.

    Pay and benefits

    The annual US base salary range for this role is $136,400 - $204,600. For sales roles, the range provided is the role's On Target Earnings ("OTE") range, meaning that the range includes both the sales commissions/sales bonuses target and annual base salary for the role. This salary range may be inclusive of several career levels at Stripe and will be narrowed during the interview process based on a number of factors, including the candidate's experience, qualifications, and location. Applicants interested in this role and who are not located in the US may request the annual salary range for their location during the interview process.

    Additional benefits for this role may include: equity, company bonus or sales commissions/bonuses; 401(k) plan; medical, dental, and vision benefits; and wellness stipends.

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