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    Design Marketing Specialist - Toronto, ON, Canada - Maple

    Maple
    Maple Toronto, ON, Canada

    2 weeks ago

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    Description

    Founded in 2015, Maple is a fast-growing health tech company with a vision to power the future of healthcare by building a connected and superior experience for patients, doctors, and other types of health providers.

    We offer virtual care services across multiple distribution channels, including Direct-to-Consumer ("B2C"), Employers and Private Insurers ("B2B") and Public Sector Institutions ("B2I").

    With a growing network of 2,000+ healthcare providers and nearly 4 million Canadians with access to our services, Maple is one of Canada's fastest-growing virtual care companies.

    We attribute our success to our team, who has helped us achieve numerous noteworthy awards including:LinkedIn's Top 10 Startups, Deloitte Canada's Technology Fast 50, Globe & Mail's Top Growing Companies in Canada, North America's Inspiring Workplaces, and Glory Professional's The Power 50: In support of a high-growth mandate, we're hiring for a seasoned Lifecycle Marketing Specialist to join our Growth Marketing team.

    As a key contributor, you will partner with cross-functional teams, own the testing of new strategies and utilize data-driven insights to elevate and expand our B2C marketing initiatives.

    Leading the planning and execution of omnichannel campaigns targeting various stages of the customer lifecycle, utilizing marketing automation tools effectively.


    • Designing and implementing engaging email, push notification, and inapp messaging tactics to nurture and retain customers, ensuring a seamless and personalized user experience across all channels.
    • Analyzing app user journeys to identify key touchpoints and opportunities for optimization, ensuring that marketing efforts align with user behaviour and preferences.
    • Leveraging SaaS industry knowledge to tailor lifecycle marketing strategies specifically for SaaS products/services, understanding the unique challenges and opportunities in user engagement and retention.
    • Collaborating with the Brand Team to create email copy and creative that will drive user engagement to generate conversions at every stage of the funnel.
    • Designing and executing A/B tests, managing the email testing calendar, recording results, and advising on improvements to drive performance lift.
    • Regularly analyzing campaign performance metrics and providing insightful reports and recommendations to management, highlighting successes, challenges, and opportunities for optimization.
    • Staying abreast of industry trends, best practices, and emerging technologies in lifecycle marketing and marketing automation, continuously seeking opportunities to innovate and enhance campaign effectiveness.

    Within the first 90 days, you will develop a deep understanding of Maple's target customer and business objectives, swiftly transitioning to execute immediate improvements in user engagement and retention rates through targeted lifecycle marketing efforts.

    Simultaneously, you will conduct a comprehensive analysis of existing lifecycle marketing campaigns, identifying quick-win areas for enhancement.

    In the next 12 to 18 months, you will play a pivotal role in the continued development and execution of comprehensive lifecycle marketing programs.

    Furthermore, you will refine and optimize marketing automation processes for increased efficiency and effectiveness, which will be instrumental in achieving Maple's objectives and key results, fostering continued success across our B2C business.

    The ideal candidate possesses 3+ years of marketing experience, with a minimum of 2 years in a similar B2C role and a proven ability to plan and execute omni-channel campaigns across various stages of the customer lifecycle, including proficiency in channels like email, push notifications, and in-app messaging.

    The ideal candidate is familiar with marketing automation tools such as Braze, Marketo, Salesforce Marketing Cloud, or similar platforms, with hands-on experience leveraging these tools to design and implement campaigns.

    The ideal candidate possesses the ability to use data to make informed decisions and recommendations for campaign enhancements.

    Using campaign management skills, the ideal candidate can effectively run multiple campaigns and initiatives simultaneously, including coordinating with cross-functional teams, meeting deadlines, and ensuring the successful implementation of marketing tactics and campaigns.

    Results-oriented, the ideal candidate has a track record of delivering measurable results related to customer acquisition, engagement, retention, and other relevant key performance indicators.

    We value equity, diversity, and inclusion, and we're committed to providing fair and equal opportunities to all applicants. Marketing Automation Proficiency
    Data Analysis and Reporting
    Testing and Optimization

    We want all colleagues to feel passionate about improving access to high-quality healthcare through the power of technology, and to make a positive impact with the work we do, where we work, and in the community.


    Supportive:
    We're a diverse community that recognizes and embraces the individual differences of our people


    Creative:

    We challenge the status quo of what we think is possible with how we approach our work and projects, celebrating bold thinking.

    We're focused on our priorities yet remain agile in how we deliver on our goals.
    We want you to feel challenged and supported, cared for, and driven.

    Just as we're driven to grow, to improve, to iterate our products and services, we want you to take the same mindset as you work towards achieving your personal best.

    We can all learn, we can all develop, and we can all power the future of healthcare.

    In order to support your health and well-being, we offer a comprehensive set of benefits and perks, including:

    Health and dental benefits, insurance: Through our Group Benefits, you'll get access to dental benefits, extended healthcare benefits for drugs, vision, paramedical coverage (e.g. massage therapists, dieticians, mental health professionals), counselling, health service navigation, life insurance, critical illness and disability insurance, and more.
    Dedicated Health Spending Account ("HSA"): An additional budget available for you to spend on health-related expenses (e.g. eyeglasses, therapy).

    Pregnancy and Parental Leave:

    We support parents who are welcoming a child into their life in a variety of ways, including a Supplemental Unemployment Benefit based on eligibility.

    Full-time
    Senior Manager, Lifecycle Marketing
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