Thoughts on a business in transition...the first of many it seems.

Recently I have been having in depth discussions with a colleague of mine regarding businesses in transition, what it means, its impact, and how our backgrounds offer a unique perspective on this topic; particularly on the commercial side (Renee is quick to remind me that Sales a ...

Traditional vs Digital Marketing

Anyone within the marketing world understands there is a substantial difference between traditional marketing and digital marketing. Studies have shown that most consumers will use their digital devices to research and look at reviews before purchasing a product online. Most ever ...

Influencing others

I was watching a commercial where a young lady offers to buy another person a coffee. In the commercial the lady buying the coffee says that the person she is buying a coffee is a “work friend”, but the other person says, “I am your best friend.” Many of us have work friends and ...

Why We Hate Your Commercials.

And our dogs do, too. · “Tell them, tell them what you told them, tell them again.” Winston Churchill · I hate this quote. I wonder if Churchill even said it. He probably read it on a washroom wall at Whitehall. People write all sorts of things there. None of it is terribly cleve ...

EARWORM DE JOUR

Don't worry, this is not gonna be a daily blurb. It's just that every day I get a song stuck in my head. I'm sure a lot of us do. And it could be just about anything from the 30 second blurb that happens while Jeopardy contestants are figuring out their final Jeopardy answers to ...

Day of Reckoning for American Democracy