Jim Murray

2 months ago ·

Post by Jim
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Superbowl 58

Superbowl 58

SUPERBOWL 58 The NFL Superbowl is probably the most over-hyped sporting event on the planet. So for that very reason alone the game itself is usually always a disapointment. Last night's matchup between the 8an Francisco 49ers and the defending Superbowl champs,the Kanas City Chiefs, was actually not all that bad, as NFL games go. It was low scoring and went more or less right down to the wire. And this time, as not always the case, it was won by a pretty nifty little touchdown as opposed to a field goal, in overtime, so the fans all got their money’s with from the game. The people sitting at home or in Superbowl parties also got their money's worth from the game. But the rest of the stuff they had to endure, to wit, the halftime show and most of the commercials, were abysmal. I'm on the record pointing out that with the advent of the Internet, the other media in the advertising mix have gone to hell. Maybe it’s because anybody who was any good at TV advertising left the business a long time ago. What you end up with are are lot of variations on old ideas, not even done all that well and almost totally reliant on effects, as oppposed to any kind of selling argument or idea. The halftime show was also a bit of a joke with a big marching band and a couple of singers I didn’t recognize. It seemed like everything was aimed at younger people, most of whom could not have afforded a ticket to the game. Bob Hoffman, a great advertising critic, harps on this very fact, pointing out that the advertising industry is losing a lot of opportunity by refusing talk to the people with actual buying power. And then, of course, there were all the cutaways to Taylor Swift and her little entourage, cheering on her Chief's boyfriend. It was all typical American network bullshit at its finest. THE COUCH POTATO CHRONICLES 2024 NO SPUD 4U - SUCKS 1 SPUD - NOTHING SPECIAL 2 SPUDS - WORTH READING 3 SPUDS - HIGHLY RECOMMENDED Copyright 2024 MurMarketing, Jim Murray —
#Francisco #Superbowl #NFL #NFL Superbowl #Kanas City Chiefs
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