beBee vs The Lumpy Kingdom…For Dedicated Bloggers It’s No Contest

When I was a young wharthog, I was a smoker. But my wife was asthmatic and so, putting love over lung cancer, and or other related diseases, I quit.
This was not all that hard for me because I always found it a rather disgusting habit. But it was an addiction and so occasionally I would bum a cigarette from someone at work, go outside where there was less chance of the smoke getting into my clothes and just test my belief that quitting was the right thing to do.
It only took a couple of these episodes to realize realize that once I had quit I was simply no longer a smoker and that was that.

The Lumpy Kingdom Test

Like many bloggers on LinkedIn Pulse who were not among the anointed (read featured and promoted) Influencers, I had a pretty good run until they started tweaking their algorithm and my numbers fell to a level that could only be classed as ‘pathetic’.
Which is how (thanks to the persuasiveness of John White, MBA) I ended up here on beBee, entertaining, informing and occasionally pissing off a whole new audience.
In the spirit of curiosity, a couple days ago, I reconstructed one of my recent posts on LI Pulse. Since I already had my stats from the beBee posting I thought that this would make a good experiment.
I deliberately chose a post that generated more or less what I would consider to be my average numbers on beBee. The post was a bit instructional in terms of an important aspect of communication, so I was pretty sure it wouldn’t piss anybody off.

The Proof Is In The Pudding

Here are the page grabs of my beBee publisher post and that same post configured for LI Pulse.
As you can clearly see, nothing has really changed over in the Lumpy Kingdom since I wrote my last Pulse post nearly a year ago now.
But what has changed overall is that my beBee numbers in terms of views, shares and engagement are anywhere from triple to well, astronomical (every so often), compared to LI Pulse.

Javier Said it All

Yesterday, Javier Rica (one of beBee’s owners) published a very informative post on organic reach which is really what most bloggers rely on to build their audience.
https://www.bebee.com/producer/@javierbebee/organic-reach-on-social-media-is-declining
If you’re still publishing on LI Pulse, you have my sympathy because your blogging is probably hardly worth doing there. And why anyone in that situation is not using beBee as their blogging base is beyond me.
But then I’m mystified by a lot of things these days.

Do Yourself A Favour

Check out Javier’s article on organic reach. And several of the other pieces he has written on the advantages of beBee vs other social media sites. If you’re serious about building your audience on social media, blogging on beBee should really be job #1.

You don’t have to leave LinkedIn. In fact you can share you posts from beBee to LinkedIn and Facebook and Twitter and Google + from beBee’s publisher. You can also direct your posts into any of beBee's special interest hives so you can effectively reach people who would be interested in reading your post and following you.

The Longer You Wait The Crappier Life Will Be For You

I have no vested interest in telling you all this other than my desire to see more good writing on beBee.
And to do that I want beBee to grow and populate its hives with professionals who believe that building their personal brand is one of the keys to ultimately building their business.
There are a lot of writers here on beBee who are living proof that the organic reach advantages that beBee offers really work.
Making it work for you is eminently doable. All you have to do is do it.

If your business has reached the point where talking to an experienced  communication professional would be the preferred option to banging your head against the wall or whatever, lets talk.
Download my free ebook Small Business Communication For The Real World here:
 https://onwordsandupwords.wordpress.com/2013/11/24/small-business-communications-for-the-real-world/
All my profile and contact information can be accessed here:

https://www.bebee.com/producer/@jim-murray/this-post-is-my-about-page



All content Copyright 2017 Jim Murray  (Meme quote – Phil Friedman)

"""""