Jim Murray

5 years ago · 4 min. reading time · 0 ·

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Some Content Creation Insights I Developed While Riding My Bike

Some Content Creation Insights I Developed While Riding My Bike

4332fada.pngJim Murray is an experienced copywriter and marketing professional. He has run his own business (Onwords & Upwords), since 1989 after a 20 year career in Toronto as a senior creative person in major Canadian & international advertising agencies. He is a communication strategist, writer, art director, broadcast producer, mildly opinionated op/ed blogger & beBee Brand Ambassador.

Jim lives in St Catharines Ontario (AKA The Quiet Side Of The Lake) and is still working with companies in Toronto whence he came. He is also currently a partner at Bullet Proof Consulting. www.bulletproofconsulting.ca

You can follow Jim

On beBee: https://www.bebee.com/bee/jim-murray

On LinkedIn: https://www.linkedin.com/in/jim-murray-b8a3a4/

On Twitter: https://twitter.com/Jimbobmur

On Facebook: https://tinyurl.com/y97gxro4


#Content Creation #Toronto #Bike #Facebook #Jim
Comments

Jim Murray

5 years ago #14

#14
Yeah. I agree with you. I guess the reason I brought it up in the first place is because the digital marketing industry make their money off process, so they tell you that this 'engagement ' process is a long drawn out affair. Back in the day, when we were doing ads, we could totally engage people with a great headline and lead them right to the water with scintillating copy. It's decidedly a different world now, but I, for one, believe that the same mechanisms are as powerful as they ever were, just being under-used. As my sister pointed out last night while we were watching the Yankees get slaughtered, these ads are all explaining way more than they are selling, All I'm saying it that the selling part of the equation is weak right now, because most of the dweebs who are doing the selling, lack the old fart perspective and balls to the wall attitude that they need to really give people a boner.

don kerr

5 years ago #13

Hey, you old dog Jim Murray. I'm almost as old as you and have been an ink-stained wretch for nigh unto 45 years and I almost agree with you entirely and I have used way too many 'ands' in this sentence and I don't give a squat. Here's the thing: I don't see a real difference between selling and engaging. In fact, you can't sell a damn thing without engaging with your prospective buyer. Further, in order to engage with someone (which I think you will admit is part of the selling process) at an emotional level, your likelihood of success is low - unless you're selling a life jacket to a drowning person. What much of the content out there right now fails to do is create a call to action. Perhaps it's considered too rude to actually ask for your reader to do something BUT if you've engaged them at an emotional level it ain't gonna be rude to suggest they might want to consider buying your product, making contact, asking a question, subscribing to a list, commenting on a blog. Anyway, I'd be interested in your perspective. You can reach me on the usual channels and I look forward to hearing from you. Your old-fart pal on the north side of the lake!

Jim Murray

5 years ago #12

#12
Funny I have thought the same thing about you. Novels are scary propositions.

Paul Walters

5 years ago #11

Jim Murray Must get in the saddle and maybe I can write like you. !!!

Jan 🐝 Barbosa

5 years ago #10

Jim never disappoints !!! Another great read !!! Agree Bill Stankiewicz, \ud83d\udc1d Brand Ambassador :)

Bill Stankiewicz

5 years ago #9

#1
I agree great buzz🐝🐝🐝🐝🐝

Bill Stankiewicz

5 years ago #8

Well done Jim, I think a lot on my bike 🚲 when riding

Bill Stankiewicz

5 years ago #7

Cool 😎

Jim Murray

5 years ago #6

#4
Thanks John Rylance. I started to believe that back around the turn of the century. It's been borne out ever since.

John Rylance

5 years ago #5

#2
Tried pushing the "peanut" with my nose breathed in sneezed, the peanut got to the top of the hill before me. Back to the drawing board perhaps the answer is to drag the peanut behind me. Pull rather than Push. 

Jerry Fletcher

5 years ago #4

Jim, Personally, I only want to be "engaged" if I'm getting married and I'm not about to do that!) The technology changes but the need to convince, persuade and ultimately sell doesn't. And so it goes.

John Rylance

5 years ago #3

#2
Creativity is being able to hide your sources. (Professor Justin Oliver Arthur Dickens) Some would say there are no original thoughts, just recycled ones. 

Royce Shook

5 years ago #2

Jim, I agree with your comment there is a "lack of creativity out there. Not a lack of creative people but a lack of people with the requisite skills to be able to build and sell messages and real persuasiveness to the so called creative work they do". We are drowning in a sea of information, and we need to learn or better yet train people so they gain the skills they need, not be creative but to persuade others to look at the creative work they do

Jim Murray

5 years ago #1

#1
Wow. Thanks Jennifer Leach-Trask. Just trying to help everybody push their peanut up the hill.

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