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    Analyst, Paid Social - Toronto, Canada - Canadian Tire Corporation

    Canadian Tire Corporation
    Canadian Tire Corporation Toronto, Canada

    2 weeks ago

    Canadian Tire Corporation background
    Temps plein
    Description

    What You'll Do

    Reporting to the Manager, Paid Social, the Analyst, Paid Social will be responsible for establishing digital market capabilities within the organization in order to deploy personalized digital marketing campaigns. The Analyst, Paid Social will provide day to day technical and analytical support with key focus on campaign trafficking, reporting and analytics, and coordinating other digital campaign specific tasks as required. Manage external channel partner relationships and digital campaign operations.

  • Support execution of social marketing campaigns in various social buying platforms including but not limited to: campaign set up, ad trafficking, campaign, audience & creative insights and report generation as required.
  • Facilitate and maintain regular check-ins with internal and external partners to guide and oversee performance, pacing and general campaign management.
  • Assist in troubleshooting campaign delivery and pacing issues, support the team in addressing immediate issues.
  • Provide recommendations on tactics, audiences, placements and pacing for Paid Social marketing campaigns.
  • Gather and maintain record of all campaign specific documentation – brief, plan, blocking chart, creative and any other related materials.
  • Monitor in market performance and provide timely recommendations for improving campaign performance.
  • Use Analytics and attribution modeling to assess overall digital journey and holistic campaign performance.

    • What You Bring

  • 3+ years hands-on experience in Social platforms (Facebook, Instagram, Pinterest, Snapchat, TikTok, Reddit, etc)
  • Strong understanding of Dynamic Ads and Product Catalog requirements.
  • Working knowledge of digital analytics platforms such as Google Analytics
  • Understanding of data management platforms, including used cases and benefits.
  • Strong proficiency in Microsoft Office, notably Microsoft Excel.
  • Excellent customer service and account management skills.
  • Problem solver with the ability to analyze and prioritize to meet business objectives

    • Hybrid

    At Canadian Tire we value flexibility. We have adopted a hybrid work model whereby employees use a combination of working in office and virtually in service of outcomes. Each leader is empowered to decide what work is best achieved in person based on the unique needs of their team.

    #LI-RM1

    À propos de nous

    La Société Canadian Tire Limitée (Société) est l'une des entreprises les plus admirées et les plus respectées au Canada. Nous disposons de plus de 90 marques détenues, 1 700 détaillants, des services financiers, des capacités exemplaires en matière de commerce électronique et des stratégies de marchandisage passionnantes à la fine pointe du marché. Nous avons de grands rêves et nous travaillons ensemble pour innover de manière ciblée pour nos clients à tous les niveaux de nos activités, en investissant dans de nouvelles technologies et de nouveaux produits et en redoublant de talent pour faire avancer l'entreprise. Nous offrons des salaires concurrentiels aux employés de la Société Canadian Tire, ainsi que des rabais en magasin, des programmes d'apprentissage offerts par l'entremise de l'Académie apprentissage Triangle, des programmes de participation aux bénéfices de Canadian Tire et des régimes de retraite et d'épargne pour les employés admissibles. Dans le cadre de notre programme amélioré d'avantages sociaux flexibles, nous offrons des avantages en matière de santé mentale et de bien-être total d'un montant de 5 000 $ par année aux employés admissibles et à leur famille, ainsi que des outils et des ressources en matière de santé mentale pour tous les employés. Joignez-vous à nous pour contribuer à améliorer la vie au Canada en incarnant et en mettant en pratique nos valeurs fondamentales : nous sommes des innovateurs et des entrepreneurs dans l'âme, les résultats nous motivent, l'inclusion est une nécessité, nous sommes plus forts ensemble et nous assumons notre responsabilité personnelle. C'est un moment particulièrement excitant pour vous joindre à la Société Canadian Tire et à sa famille d'entreprises, où les possibilités de carrière sont très variées Joignez-vous à nous, il y a une place pour vous ici

    Notre engagement envers la diversité, l'inclusion et l'appartenance

    Nous nous engageons à favoriser un environnement où le sentiment d'appartenance est florissant et où la diversité, l'inclusion et l'équité font partie intégrante de tout ce que nous faisons. Nous croyons en la création d'une culture organisationnelle où les gens sont traités en tout temps avec dignité dans le respect de la religion, de la nationalité, du sexe, de la race, de l'âge, de la capacité perçue, de la langue parlée, de l'orientation sexuelle et de l'identité de chacun. Nous sommes unis dans notre objectif d'être ici pour contribuer à améliorer la vie au Canada.

    Accommodements

    Nous tenons fermement à notre valeur fondamentale d'inclusion. Nous accueillons et encourageons les candidats issus de groupes en quête d'équité, comme les personnes racisées, les Autochtones, les membres de la communauté 2SLGBTQIA+, les femmes, les personnes handicapées et autres. Si vous avez besoin d'accommodements pour postuler à ce poste ou lors de l'entrevue, veuillez-nous le faire savoir lorsque vous nous contacterez, et nous travaillerons avec vous pour répondre à vos besoins.

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