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Strategic Marketing Manager M/W - Toronto, ON, Canada - Moneris Solutions Corporation
Description
Marketing Strategy Manager- Contract page is loaded Marketing Strategy Manager- ContractApply remote type Hybrid locations Toronto time type Full time posted on Posted 2 Days Ago job requisition id JR103984 Your Moneris Career - The Opportunity
You will lead the marketing and communications strategy for Moneris' growing payment and data solutions.
Reporting to the Director of Marketing & Partner Marketing Strategy, you will develop and oversee execution of GTM strategy, Marketing road map and campaigns, and work with multiple marketing channel owners, including Digital & UI/UX, Customer Programs and Martech, PR, Communications, Events & CSR, Analytics, and Creative Lab, to ensure the success of multiple products and services.
Additionally, you will work with leaders from product, sales, customer success, operations, and partnership teams as the main marketing POC to deliver business understanding and measurement success.
You are experienced in leading large-scale GTM strategies from inception to performance measurement.Contract Term: 12-18 months (TBD).
Location:
You will be based in our Toronto office and will work in a Hybrid model.
Reporting Relationship :
You will report to e Director of Marketing & Partner Marketing Strategy
Partner with main business leaders in identifying goals, growth opportunities and leading the annual marketing planning process for Moneris Solutions.
Develop marketing strategy and annual product marketing roadmaps based on the long-term vision and short-term needs, including positioning, messaging, and competitive differentiation of both new and existing products.
Communicate and partner with multiple marketing channels, including Digital & UI/UX, Customer Programs & Martech, PR, Communications, Events & CSR, Creative Lab and the PM teams to recommend and implement multilayered strategies and plans.
Manage marketing budget/indicators, monitor/analyze marketing campaign performance and make recommendations based on data, customer insights and market dynamics.Produce business-segment specific research in collaboration with the data and insights team to determine opportunity size and highlight growth opportunities within the business lines.
Identify main competitors and develop battle cards and other sales enablement/marketing materials to differentiate and defend in sales cycles.
Translate marketing observation into relevant analyses for the product and sales team.Work in close collaboration with the Product and Sales teams to identify areas of opportunity and pivot marketing strategies based on the emerging needs of the portfolio.
Bachelor's degree in marketing/business or related discipline.~5-7 years of work experience in marketing strategy, product marketing, growth, lifecycle marketing or similar go-to-market positions.
~ Comprehensive business & marketing knowledge.
~ Background in financial services, fintech, SMB marketing or with card products
~ Experience with framework, metrics, processes, and tools that inspire strategic planning decisions.
~ Project management experience. Master's Degree is considered an asset.
Previous experience in FinTech, ecommerce, data and/or payments industry are considered an asset.
Previous experience in B2B marketing
Holistic approach to your well-being, with an Employee Assistance Program for you and your family, access to 24/7 virtual health care, wellness events and a supportive workplace culture
A workplace committed to investing in Diversity, Equity and Inclusion (DEI) through various initiatives including, employee inclusion groups (EIGs), mentorship, DEI learning and workshops, educational events, and various resources including an internal DEI website and newsletter
Note:
We welcome and encourage applications from Indigenous peoples, people of colour, people with disabilities, people of all genders, sexual orientation and intersectional identities.
We acknowledge that people from equity-deserving groups (including racialized individuals, women, gender diverse individuals, individuals with disabilities, neurodivergent individuals, members of 2SLGBTQIA+ communities and those born outside of Canada) are less likely to apply for jobs unless they feel they meet all the requirements posted.
Moneris is Canada's largest provider of innovative solutions for mobile, online, and in-store payments, processing more than one in three transactions.
Serving businesses of every size and industry, Moneris offers hardware, software and solutions to help transform the way businesses grow and operate, in payments and beyond.
It is through collaboration that we can continue innovating to best meet the needs of Canadian business owners.#