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Vaughan

    Marketing Strategist - Vaughan, Canada - Zanchin Automotive Group

    Zanchin Automotive Group
    Zanchin Automotive Group Vaughan, Canada

    6 days ago

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    Description

    Marketing Strategist career and employment opportunities await you.

    Zanchin Automotive Group, a privately-owned network of 35+ successful dealerships that welcomes talent and enthusiasm, values people and contributions, and rewards performance and accomplishment, is looking for an experienced and enthusiastic MARKETING STRATEGIST to join the Team.

    Join now to be part of a company that has been supporting the community for 50 years, and where careers are made and fostered with enthusiasm, integrity, and respect. Now is the time to be part of a Team that encourages progressive and entrepreneurial styles and drives performance through winning attitudes.

    Term: 12 Month Contract

    What's in it for you...

  • Competitive and generous compensation package
  • Company-provided tools and equipment
  • Ongoing development and training, including product and industry knowledge, from experienced leaders and experts.
  • Opportunity for career advancement within the group
  • Employee preferred pricing for vehicles, travel, gym memberships, cell phones/plans, and so much more

    • About the opportunity...

    As an integral part of the "we can do that" operation, this position is responsible to perform all tasks related to accounts receivables and payables. Specifically:

  • communicate with dealers and provide support on various marketing updates
  • update monthly OEM marketing program changes on dealership websites
  • log tickets to Graphic Artists, Journalist, and Videographer to complete initiatives
  • perform various website updates
  • Act as the Point-of-contact for all marketing-related activities
  • develop an annual advertising schedule for each assigned dealership, including Parts, Services, and Sales
  • plan and execute all web SEO/SEM, database marketing, email, social media, and display advertising campaigns
  • design, build, and maintain a social media presence
  • measure and report the performance of all digital marketing campaigns and assesses against goals (ROI and KPIs)
  • identify trends and insights, and optimizes spend and performance based on the insights
  • brainstorm new and creative growth strategies through digital marketing
  • plan, execute, and measure experiments and conversion tests
  • collaborate with the internal team to create landing pages and optimize the user experience
  • utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
  • identify critical conversion points and drop-off points and optimize used funnels
  • collaborate with agencies and other vendor partners
  • evaluate emerging technologies
  • maintain contracts, receipts, and invoices; communicate with dealership managers on current invoices requirements; review reports with respective dealership management

    • About you...

    Ideal candidates will have a strong background and proven experience in Marketing, including:

  • 2 to 4 years of proven digital marketing experience in the retail environment; dealership preferred
  • post-secondary education in marketing or advertising or communications
  • proficiency in working with marketing platforms, social media sites, website analytics
  • strong fluency in digital desktop design and publishing software – Adobe InDesign, Photoshop, Illustrator
  • proficiency in Microsoft Office Suite, including Excel
  • ability to adapt to a changing environment and meet deadlines
  • ability to communicate professionally (verbally and written)
  • strong attention to detail, organized and strategic
  • ability to maintain professionalism
  • ability to work independently and with minimal supervision
  • self-motivated and driven with a passion for excellence in execution
  • a desire to work in a high-energy, fast-paced environment
  • a proven commitment to quality of work

    • Why choose Zanchin Automotive Group?

    Your career ambitions will be achieved -- we offer career development and advancement.

    You will be part of a winning team -- we are a leader in the industry driven by 50 years of people-centric business modeling.

    Your voice will be heard, and ideas celebrated -- we have an entrepreneurial and strategic attitude, that welcomes and supports individual ideas and strategies.

    You will enjoy a competitive pay plan -- we offer many employment perquisites.

    You'll be part of a culture at the forefront of transparency, communication, and engagement – we are a Team and work together to achieve and thrive.

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