Jobs
>
Toronto

    Manager, Marketing Analytics - Toronto, ON, Canada - Four Seasons Hotels Ltd

    Four Seasons Hotels Ltd
    Four Seasons Hotels Ltd Toronto, ON, Canada

    2 weeks ago

    Default job background
    Description

    Manager, Marketing Analytics - Marketing Mix Modelling page is loaded

    Manager, Marketing Analytics - Marketing Mix Modelling

    Apply locations Four Seasons Corporate Office Toronto time type Full time posted on Posted 9 Days Ago job requisition id P

    About Four Seasons:

    Four Seasons is powered by our people. We are a collective of individuals who crave to become better, to push ourselves to new heights and to treat each other as we wish to be treated in return. Our team members around the world create amazing experiences for our guests, residents, and partners through a commitment to luxury with genuine heart. We know that the best way to enable our people to deliver these exceptional guest experiences is through a world-class employee experience and company culture.

    At Four Seasons, we believe in recognizing a familiar face, welcoming a new one and treating everyone we meet the way we would want to be treated ourselves. Whether you work with us, stay with us, live with us or discover with us, we believe our purpose is to create impressions that will stay with you for a lifetime. It comes from our belief that life is richer when we truly connect to the people and the world around us.

    About the location:

    Four Seasons Hotels and Resorts is a global, luxury hotel management company. We manage over 120 hotels and resorts and 50 private residences in 47 countries around the world and growing. Central to Four Seasons employee experience and social impact programming is the company's commitment to supporting cancer research, and the advancement of diversity, inclusion, equality and belonging at Four Seasons corporate offices and properties worldwide. At Four Seasons, we are powered by people and our culture enables everything we do.

    Manager, Marketing Analytics - Marketing Mix Modelling

    We have an exciting opportunity for a Manager, Marketing Analytics (Marketing Mix Modelling) in our Corporate Commercial Department who will lead the Marketing Mix Model program to measure marketing effectiveness and predict the impact of future efforts. The individual will work closely with the Media team to evolve Four Seasons marketing strategy through data-driven insights and optimizations. The individual will provide oversight on data and methodology used for MMM, derive actionable insights, and develop data-centric measurement tools to inform media investment decisions and marketing channel strategies.

    What You'll Be Doing:

    • Lead the end-to-end development and evolution of Marketing Mix Model in partnership with the Media Team and Marketing Mix Vendor to deliver a robust measurement program used to inform investment decisions and marketing strategy.
    • Understand our internal marketing strategy, bring oversight to Marketing Vendors on inputs and methodology used.
    • Timely communication of changes, impacts, opportunities, and risks to stakeholders as it relates to strategy and performance of the Marketing Mix.
    • Own the Marketing Mix Roadmap of model, data collection, and process enhancements. Grow partnerships with vendors and effectively utilize marketing partner expertise and capability.
    • Project manage and lead weekly calls with Marketing Mix partner to ensure the program is delivering on marketing optimizations and actions.
    • Partner with the Media team in crafting Marketing Mix presentations to senior stakeholders, focusing on performance results, learnings, and actionable recommendations.
    • Create and maintain automated MMM reporting processes for visibility.
    • Own models and forecast to quantify impact of campaigns across hotels and resorts and lines of business leveraging insights derived from MMM.
    • Using insights from the Marketing Mix Model, in collaboration with the Media Team and marketing functions, design and activate on a learning agenda to refine marketing strategies and optimize future marketing initiatives.
    • Monitor and report on learning agenda activities, effectiveness of optimizations, and recommended next steps.
    • Outside of Marketing Mix projects, lead all media measurement studies such as brand lift studies, incremental lift studies, A/B and multivariate tests, and beta product opportunities with media partners.
    • Assist in any RFP, review and/or regular evaluation of Marketing Mix partner and vendor.

    What You Bring:

    • Bachelor's Degree in a highly numerate major (Math, Statistics, Economics) or relevant experience in data, data science, marketing analytics, and/or business analysis
    • 5+ years' experience in similar roles at marketing organizations, media agencies or media suppliers (hands-on experience with Marketing Mix providers strongly recommended)
    • Hands on experience working with Marketing Mix Models (MMMs) with an understanding of the technical elements required in building and maintaining forecasts and advanced models.
    • Strong process management and development skills.
    • Strong ability to turn data insights into impactful storytelling.
    • Excellent knowledge of advertising stack, adtech, and martech.
    • Proficiency in SQL and Python.
    • Experience with attribution methodologies and analyzing media mix modeling executions.
    • Experience with paid, earned, and owned channels as an asset.

    Who You Are/Key Skills:

    • Maturity and professionalism to ensure credibility in a matrix organization.
    • Works well under pressure and can manage multiple tasks under time constraints.
    • Well organized, detail-oriented, able to multi-task.
    • Shows empathy and interpersonal skills in leadership and team interactions.
    • Evaluate and manage risks associated with analytics projects and initiatives.
    • Inspire and motivate stakeholders to achieve high performance and foster a positive and collaborative culture, encouraging knowledge sharing and innovation.
    • Listen attentively to understand business needs and concerns, fostering strong communication and collaboration.
    • Ability to work within cross functional structure within the organization.
    • Apply analytical thinking to solve complex business problems and make informed decisions.
    • Adapt quickly to changing business environments, emerging technologies, and evolving analytics methodologies.

    This role will be a Hybrid working model, which will require 3 days per week in the Four Seasons Corporate Office located at 1165 Leslie Street, Toronto, Ontario #LI-Hybrid

    Four Seasons is committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act. If contacted for an employment opportunity, please advise Human Resources if you require accommodation.

    Dedicated to perfecting the travel experience through continual innovation and the highest standards of hospitality, Four Seasons can offer what many hospitality professionals dream of -the opportunity to build a life-long career with global potential and a real sense of pride in work well done.

    #J-18808-Ljbffr
  • Homebase

    Head of Marketing Analytics

    1 week ago

    Homebase Toronto, Canada

    **Hi, Future Homie** · As a Homie, you'll be part of an **_unstoppable_** team that puts customers first, embraces each day with excitement, and strives for excellence in everything you do. We're revolutionizing the way small businesses manage their teams and grow their business. ...

  • Homebase

    Head of Marketing Analytics

    3 days ago

    Homebase Toronto, Canada

    **Hi, Future Homie** · As a Homie, you'll be part of an **_unstoppable_** team that puts customers first, embraces each day with excitement, and strives for excellence in everything you do. We're revolutionizing the way small businesses manage their teams and grow their business. ...

  • Homebase Open Positions

    Analytics Manager, Marketing

    1 week ago

    Homebase Open Positions Toronto, Canada

    **Hi, Future Homie** · As a Homie, you'll be part of an **_unstoppable_** team that puts customers first, embraces each day with excitement, and strives for excellence in everything you do. We're revolutionizing the way small businesses manage their teams and grow their business. ...

  • Homebase

    Principal Analyst, Marketing Analytics

    2 days ago

    Homebase Toronto, Canada

    **Hi, Future Homie** · As a Homie, you'll be part of an **_unstoppable_** team that puts customers first, embraces each day with excitement, and strives for excellence in everything you do. We're revolutionizing the way small businesses manage their teams and grow their business. ...

  • Public Goods

    Analytics and Retention Marketing Manager

    10 hours ago

    Public Goods Toronto, Canada

    Public Goods is building a destination for consumers who care about their impact. We're looking for a kind, mission-driven people who want to work with high-performing and highly collaborative teams — people who want to make a visible impact on the company and, ultimately, the wo ...

  • CIBC

    Consultant, Market Risk Analytics

    1 week ago

    CIBC Toronto, Canada

    We're building a relationship-oriented bank for the modern world. We need talented, passionate professionals who are dedicated to doing what's right for our clients. · At CIBC, we embrace your strengths and your ambitions, so you are empowered at work. Our team members have what ...

  • CIBC

    Business Consultant, Direct Marketing Analytics

    3 days ago

    CIBC Toronto, Canada

    We're building a relationship-oriented bank for the modern world. We need talented, passionate professionals who are dedicated to doing what's right for our clients. · At CIBC, we embrace your strengths and your ambitions, so you are empowered at work. Our team members have what ...

  • BMO Financial Group

    Analyst, Client Analytics, Global Markets

    1 day ago

    BMO Financial Group Toronto, Canada

    100 King Street West Toronto Ontario,M5X 1A1 · BMO Capital Markets is a leading, full-service financial services provider. We offer corporate and investment banking, treasury management, as well as research and advisory services to clients around the world. #bmocapitalmarkets · C ...

  • Johnson & Johnson

    Global Oncology Market Access Analytics Co-op

    6 days ago

    Johnson & Johnson Toronto, Canada

    At Johnson & Johnson, we use technology and the power of teamwork to discover new ways to prevent and overcome the world's the most significant healthcare challenges. Our Corporate, Medical Technology, and Innovative Medicines teams leverage data, real-world insights, and creativ ...

  • CB Canada

    Marketing Analytics

    3 days ago

    CB Canada Toronto, Canada

    We are seeking enthusiastic candidates with a professional background in data analytics and communications.Agilus is recruiting for a Marketing Analytics & Research Specialist in the OOH Industry in Toronto, Ontario. Your main area of focus will be the assembly of marketing colla ...

  • Nestle

    Marketing Intern, Analytics

    1 week ago

    Nestle North York, Canada

    **A little bit about us** · **Position Snapshot** · **Business areas: Nestle Canada** · **Job title: Marketing Analytics Intern** · **Location: North York (Hybrid Role)** · **Position Summary** · We are looking for a Marketing Analytics Intern based at our North York Location for ...

  • EightSix Network Inc

    Market Analytics Manager

    5 days ago

    EightSix Network Inc Ontario, Canada

    Email & Marketing automation analytics Manager - 16 months contract · Part Time / Full Time · Email & Marketing automation analytics Manager - 16 months contract · Our client, a leader in the manufacturing industry of landscaping and stones is looking for a talented Email Mark ...

  • Entrust Limited

    Mgr, Marketing Analytics

    6 days ago

    Entrust Limited Ontario, Canada Full time

    The Company: · Entrust relies on curious, dedicated and innovative individuals whom anticipate the future and provide solutions for a more connected, mobile and secure world. Entrust's technologies and expertise help government agencies, enterprises and financial institutions in ...

  • Points

    Analyst, Marketing Analytics

    5 hours ago

    Points Toronto, Canada Full time /

    Travel is not just about the destination; it's about every memory made along the way. We are dedicated to shaping the future of travel by partnering with 200+ airline, hospitality, cruise, passenger rail, and financial services companies to create new, meaningful revenue streams ...

  • ENERCARE

    Manager, Digital Marketing Analytics

    10 hours ago

    ENERCARE Markham, Canada

    Proudly Canadian-owned, Enercare is committed to providing the best services, solutions and advice to make customer's homes as comfortable as they can be. With Enercare Advantage, we provide affordable clean air and water solutions for homes and workplaces. We are committed to op ...

  • Community Agency

    Performance & Analytics Marketing Manager

    2 weeks ago

    Community Agency Toronto, ON, Canada

    Community is a creative lifestyle marketing communication agency that caters to a diverse and discerning group of clients. Together we produce exceptional quality work that is both innovative and effective. Community is looking for a Performance Marketing & Analytics Manager to j ...

  • CB Canada

    Digital Marketing Analytics Lead

    3 days ago

    CB Canada Toronto, Canada

    Digital Marketing Analytics Lead · On behalf of our client in the Banking Sector, PROCOM is looking for a Digital Marketing Analytics Lead. · Digital Marketing Analytics Lead – Job Description · Oversee day-to-day team operations in terms of delivering automated and ad-hoc digita ...

  • triOS College

    Digital Marketing Specialist with Analytics Focus

    6 days ago

    triOS College Mississauga, Canada

    **Job Title**: Digital Marketing Specialist with Analytics Focus · **Company**: triOS College · **Location**: This position is primarily located at the Campus Support Center in Mississauga with a hybrid work model · **Hours**:Monday-Friday 8:00am - 5:00pm · **Start Date**: Immedi ...

  • Axonify

    Senior Manager, Digital Marketing Analytics

    4 days ago

    Axonify Toronto, ON, Canada

    Axonify is the frontline enablement solution that's science-backed and proven to maximize the potential of workforces. We are seeking a strategic and results-oriented Senior Manager, Web and Digital Growth to lead Axonify's digital marketing strategy across our web properties and ...

  • Mozilla

    Sr. Staff Marketing Analytics Specialist

    1 week ago

    Mozilla Toronto, Canada

    Sr. Staff Marketing Analytics Specialist · at Mozilla Corporation Team: Strategy & Operations Locations: Remote Germany, Remote Canada, Remote UK, Remote US Why Mozilla? · Mozilla Corporation is the non-profit-backed technology company that has shaped the internet for the bet ...