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    Marketing Analytics - Toronto, Canada - CB Canada

    CB Canada
    CB Canada Toronto, Canada

    4 hours ago

    Cb Canada background
    Description

    We are seeking enthusiastic candidates with a professional background in data analytics and communications.Agilus is recruiting for a Marketing Analytics & Research Specialist in the OOH Industry in Toronto, Ontario. Your main area of focus will be the assembly of marketing collateral supported by extensive research using demographic, psychographic, and product consumption data. You will play an integral role in various RFP submissions and will build content assets that will help bring our client's OOH story to life. This role will allow you to contribute to various marketing disciplines aimed at selling iconic and impactful Out-of-Home media assets. A typical day:

    • Tell stories using 3rd party data sources such as Vividata, Numeris, and statistics Canada. Some Cross tabbing experience is required.
    • Conduct highly customized research to support the sales process in proving the effectiveness of the Out-of-Home (OOH) advertising medium for current and prospective clients.
    • Showcase your experience in uncovering trends, identifying opportunities, and conducting primary research studies is an asset
    • Study industry publications and remain fully informed on market trends, third-party research, and the implementation of best practices.
    • Interpret data, build personas, and make OOH media recommendations based on the results of your research findings
    • Develop product-specific presentations and lead the development of seasonal roadshows.
    • Draft survey questions for recall studies, implement and manage studies with research partners, and report results for internal and external stakeholders
    • Responsible for presentation development aimed at promoting the sales of our OOH media assets. Previous experience in communication strategy development—as well as in building category presentations and RFP proposals—is an asset.
      • Supporting the creative marketing team in updating presentations, writing copy, proofreading and brainstorming ideas for upcoming roadshow presentations.
    Successful candidates will have:
    • Must be fully vaccinated
    • Post-secondary education in Marketing or Research and/or a relevant field
    • Minimum of 2 years of work experience in research and analytics
    • Ability to interpret large amounts of data to creatively tell a story
    • Strong oral, written, and presentation skills
    • Expert knowledge of Microsoft Excel, formulas, and pivot tables
    • Proficiency in Microsoft PowerPoint is an asset
    • Cross tabbing experience is required
    Total rewards:
    • Competitive base salary
    • Comprehensive benefits plan that is flexible to your needs
    • 2 weeks vacation plus personal/sick days
    • Fantastic collaborative team environment with mentorship opportunity to grow your career
    • Transit accessible office location (Yonge/Dundas) - this will be a 100% in office based role.
    Interested? Please apply directly online by email mailto:'"> Agilus would like to thank all candidates for their interest in this opportunity. Due to the volume of resumes we receive; we may only be able to respond directly to those candidates being selected for an interview.We encourage you to visit regularly or subscribe to our email alerts at "> as new exciting employment opportunities become available daily.We value a diverse workplace.
    Agilus Work Solutions is committed to employ people from diverse backgrounds and we actively demonstrate inclusiveness through fair, equitable and accessible hiring practices. We recognize the strength that comes from different experiences, backgrounds and perspectives and welcome candidates who identify as visible minorities, Indigenous people, persons with disabilities, and persons within the LGBTQ+ community. We feel it is important as an organization that all people have access and opportunity to be employed, to be valued and to be respected.

    Accommodations for job applicants with disabilities will be provided upon request during the recruitment, assessment, selection and placement process. Alternative format available on ">Request.
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