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    Performance & Analytics Marketing Manager - Toronto, ON, Canada - Community Agency

    Community Agency
    Community Agency Toronto, ON, Canada

    2 weeks ago

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    Description
    Community is a creative lifestyle marketing communication agency that caters to a diverse and discerning group of clients. Together we produce exceptional quality work that is both innovative and effective. Community is looking for a Performance Marketing & Analytics Manager to join our creative family

    The Performance Marketing Manager will be responsible for Community's performance digital programs, and will partner closely with the extended marketing functions across the business to make a measurable and positive impact on our clients' businesses within the online space.

    The Performance Marketing Manager is responsible for executing and maintaining high-performing client strategy and campaigns.

    The Performance Marketing Manager will oversee end-to-end the buying and implementation process of digital performance campaigns, and is responsible for media planning, trafficking and operations for their dedicated client accounts.

    This role is critical in enforcing and providing input into the overall client strategy direction as well as overseeing the quality standards of the team's buying strategy and execution.

    Performance Strategy & Execution

    • Creation and execution of Performance Marketing campaigns for a wide variety of client accounts and campaign objectives.
    • Manage and maintain paid social, search and display campaigns across Google AdWords, BingAds, MetaAds to achieve client KPIs
    • Facilitates the implementation of quality control processes and systems across client groups
    • Monitor and analyze client performance and key health metrics to drive client growth.
    • Conduct keyword research and create lists of targeted search terms that are relevant to the client's websites and business
    • Analyze PPC campaign results and adjust advertising tactics to improve/develop campaigns using market research and campaign data to evaluate testing and performance
    • Collaboration with Account Management and other teams to set a strategic direction
    • Partner cross-functionally to strategize and execute high-performing marketing campaigns that add value to broad and targeted audiences.
    • Collaborate with and coach a high-performing team of motivated marketers responsible for user acquisition through paid digital ads, affiliate, partnerships, SEO, SEM and more channels
    • Proactively identifying new opportunities through betas or known best practices to continuously improve paid media campaign performance;
    • Continually research and test the latest paid marketing practices and, keep up to date with the latest trends in digital marketing
    • Supporting the Business Development team in auditing prospective accounts, strategy development and participation in pitches.
    • Grows the sophistication of the team's media knowledge, expanding into data and technology.
    • Participation in networking and industry events
    Effective communication to clients regarding the performance of current digital marketing efforts, discuss client expectations/goals, provide guidance, and create reports

    • Develops digital ecosystems that encompass the best environments for each client's target audience, while maximizing value and efficiency.
    A strong understanding of Google ads ecosystem (Paid Search/SEM, Display Advertising, YouTube, Shopping, etc)

    • A strong understanding of Paid Social (Facebook/Instagram, LinkedIn and other platforms including TikTok.)
    • Expert level knowledge of bid management, campaign management and optimization process with key Data, Supply and DSP partners.
    • Leadership experience with strengths in coaching and mentoring more junior team members and/or team members in other departments
    • Why work at Community?
    • Great company culture - creative, collaborative, and casual
    • It prohibits discrimination based on age, color, disability, national origin, race, religion, sex, sexual orientation, and any other legally protected class in accordance with applicable federal, provincial and local laws.
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