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    Search Engine Optimization Consultant - Toronto, Canada - Salt

    Salt
    Salt Toronto, Canada

    1 week ago

    Default job background
    Human Resources
    Description

    Our client, a thriving design and technology agency, is looking for a passionate Senior SEO Specialist to support the development and execution of SEO Strategy & Goals for all new digital marketing-based projects for their client's owned digital channels.

    This individual will plan and lead cross-departmental teams across the enterprise pertaining to SEO strategy and principles to optimize and continually revitalize website content for maximum SEO ranking and performance.

    Responsibilities:

    • Collaborate to optimize both the volume of inbound organic traffic from Search engines to our websites as well as the conversion rates. Continually revitalize and optimize SEO content for stronger SEO ranking with SERP analysis.
    • Prepare quality link-building, content collaborations and content optimization options for the client's digital assets.
    • Lead all SEO asset assessments and content gap analyses. SEO & SEM quality score optimization with media
    • Support internal and agency copywriters for SEO content on websites, apps, email and other digital marketing deliverables.
    • Collaborate with teams for creating tracking and reporting for all SEO initiatives to track ROI. Local & technical search audits including content expansion roadmap performance tracking. Competitor analyses.
    • Prepare reports for management, detailing SEO campaign performance within insights and recommendations for future considerations.
    • Manage tracking the budget, developing scope, pre-planning and sourcing SEO vendors through Procurement and Campaign Delivery Manager.

    Essential Skills and Knowledge Required:

    • Minimum 5 years of SEO experience in SEO dedicated role (agency, design house, in-house).
    • Advanced Google Analytics experience.
    • Expert experience with multiple SEO tools: MOZ, ahrefs, SEMrush, Google search console, Screaming Frog etc.
    • Familiarity with front-end web development (HTML, JavaScript, CSS). Certification in SEO.
    • Understanding of creative storytelling principles.
    • Understanding of writing styles and principles across various mediums.
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