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    Director of Data Quality and Management - Toronto, ON, Canada - Kraft Heinz Company

    Kraft Heinz Company
    Kraft Heinz Company Toronto, ON, Canada

    1 week ago

    Default job background
    Description
    Job Function: 0- Marketing

    The Director of Consumer Insights will lead the function for the Canada market and will partner with the Business Unit President and Marketing leadership to enable consumer-first thinking to inform strategy, with a consumer-informed forward-thinking approach.

    The role is also accountable for driving the Enterprise-Wide transformation agenda for insights within the BU while championing the consumer and keeping the most meaningful business actions at the forefront across the relevant platforms, categories and brands.

    This influential role is responsible for identifying, developing and integrating consumer insights throughout these businesses to drive a growth mindset and agility while driving a consumer-obsessed culture.

    The Director of Consumer Insights will have leadership responsibilities – and will need to adapt and flex to needs on both leadership, management and day-to-day coaching – infusing the right behaviours throughout their insights team (e.g. prioritize, drive future mentality and synthesize / distill information into actionable insights, etc) – crafting a culture and focus of organic brand growth & innovation.

    This position will have input into the transformation agenda roadmap to include areas in foresight, prediction, agility, capabilities agenda, digital revolution, social listening, partner consortium, and more.

    Demonstrate your understanding of the consumer, research methodologies/techniques, best practices and experience to drive the business forward

    Flexible:
    Be adaptable and creative to adjust to changing priorities and business challenges. Tackle ambiguity, while showing strong drive for results and project leadership skills

    Analytical:
    Ability to see through data and recognize patterns to inform brand actions better
    Intellectual curiosity and creative insight, coupled with a drive for actionable, tangible results
    Ability to influence at senior levels of an organization and drive impact.
    Key Point of Contact for Business Unit – key lead to unlock critical initiatives across platform
    Unearth genuine consumer insights / pain points across platform and help identify growth opportunities for brands that help improve our long-term equity & innovation efforts
    Leverage strategic work to identify dig sites for innovation, partner with marketing and R&D to identify, develop and size a multi-year pipeline of new products
    Develop and lead integrated, comprehensive research plans across key Ps of marketing (Communication test, Product/Claim tests, Packaging tests et al for both existing products and new products)
    Help shape the 3-year Growth Strategy and assist teams in pulling through to brand's annual marketing plans, including strategy, creative development and optimization
    Drive Enterprise Transformation Agenda - Help develop consumer insights standard methodologies and centre of excellence initiatives
    Leverage insights to continuously build brands that consumers love
    Proficiency with different qualitative & quantitative research tools across advertising, innovation, brand building & syndicated services
    High level of tolerance for working in ambiguity, handling and leading change management/transformation
    Experience and comfort in POS (Nielsen/IRI), Panel, and social listening is required
    High degree of emotional intelligence and ability to build effective working relationships
    Proficient at storytelling in creative, influential & impactful ways - excellent communication, organization and presentation skills (written, oral, and across Microsoft Office Suite)
    Kraft Heinz is a global food company with a delicious heritage.

    With iconic and emerging food and beverage brands around the world, we deliver the best taste, fun and quality to every meal table we touch.

    We're on a mission to disrupt not only our own business, but the global food industry. A consumer obsession and unexpected partnerships fuel our progress as we drive innovation across every part of our company.
    We also believe in being good humans, who are working to improve our company, communities, and planet.

    We're proud of where we've been – and even more thrilled about where we're headed – as we nourish the world and lead the future of food.

    We champion great people who bring ambition, curiosity, and high performance to the table as the guardians of our beloved and nostalgic brands.

    All while celebrating our wins - and our failures – as we work together to lead the future of food.

    All qualified applicants are considered for employment without regard to race, color, national origin, age, sex, sexual orientation, gender, gender identity or expression, disability status, protected veteran status, or any other characteristic protected by law.

    Stay connected by joining our Talent Network
    #
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