Senior Manager, Growth and Digital Marketing - Downtown Toronto, Canada - Axonify

Description

Axonify is the frontline enablement solution that's science-backed and proven to maximize the potential of workforces.

Our vision is to reinvent the frontline experience, and we thrive giving them what they need to learn, connect, and get things done.

Our SaaS platform is enjoyable, engaging, and easy to use, with an unprecedented 83% engagement rate.

If you're looking for a meaningful product and a great company culture, let's talk

We are seeking a strategic and results-oriented Senior Manager, Web and Digital Growth to lead Axonify's digital marketing strategy across our web properties and digital channels to drive revenue growth and new customer acquisition.

With a proven track record managing customer relationship management (CRM), marketing automation systems (MAS), intent platforms, Google search, social, display and web technologies you know how to translate your strategy into practice to grow Axonify's online presence, increase website traffic, and optimize conversion rates to ultimately drive new customer and revenue acquisition.

This leadership role will own and monitor, manage and report on digital ROI and performance across all digital channels and provide insight to all marketing teams enabling optimization of content and programs for impact.

Leading a team of digital and web professionals and supporting their continuous growth, your team alongside business operations, the tools, workflows, lead flows and campaigns being run across marketing are optimized for scale, agility and growth.

The impact you'll have:

Manage all paid digital strategy, budget, external agencies and performance to achieve regional and industry annual recurring revenue (ARR) and pipeline targets

Lead and monitor a variety of projects in an agile way, manage agency relationships, identify roadblocks, keep track of budgets and ensure results are delivered within set timescales

Optimize all aspects of digital campaigns, including recommendations on emails, landing pages, and forms; and by tracking, recording, and reporting on campaign performance, providing insights and recommendations

Work closely with marketing and demand generation program managers to define and implement segmentation strategies across digital marketing channels, and monitor movement between engagement segments to ensure leads/accounts are continually warming and becoming sales-ready

Work closely with business operations to map and measure the customer journey, including identifying areas for improvement and providing recommendations and strategies for optimization

Support the strategy creation and monitor search engine marketing (SEM) and search engine optimization (SEO) as it aligns with Axonify's digital marketing initiatives, including tactics such as keyword research, content optimization

Develop and execute comprehensive digital marketing strategies to drive traffic, engagement, and conversion across web and digital channels

Lead the planning, development, and optimization of our website and digital properties to enhance user experience and drive business objectives

Manage digital advertising campaigns across various platforms, including Google Ads, social media, display advertising and retargeting

Lead the implementation of A/B testing and optimization strategies to improve website conversion rates and user experience

Monitor industry trends, competitive landscape, and emerging technologies to stay ahead of digital marketing best practices and innovations

Provide regular reporting and analysis of digital marketing performance metrics, including website traffic, engagement, conversion rates, and return on investment (ROI)

Provide reporting and insights to be used for board and executive audiences

What you'll bring:

Bachelor's degree in marketing, business, or related field; MBA preferred

10+ years of experience in digital marketing within a B2B SaaS environment, with a focus on web analytics, conversion rate optimization, and digital growth strategies

Strong understanding of web analytics tools (e.g., Google Analytics, Adobe Analytics) and proficiency in data analysis to inform decision-making

Experience with website optimization techniques, including A/B testing, user testing, and personalization

Expertise in search engine marketing (SEM), search engine optimization (SEO), and content marketing strategies, with a deep understanding of search engine algorithms and best practices

Excellent communication skills, with the ability to collaborate effectively with cross-functional teams and communicate complex ideas clearly and concisely

Strong analytical and problem-solving abilities, with a data-driven mindset and a focus on continuous improvement

Strong project management discipline leveraging workflow optimization tools

Proven track record of driving measurable results in web and digital marketing, including increasing website traffic, engagement, and conversion rates

Hands-on experience managing advertising campaigns across various platforms, including Google Ads, social media, and display advertising.

Full Time

It's ok if your experience doesn't check every box If you check off more than a few - great We'd welcome a chance to get to know what you can bring, how you can add to our culture, and hear your unique story. Work location: At Axonify, we embrace a hybrid-flexible work environment that allows you to choose the best location to support your day the majority of the week. Whether that location is your home office or one of our Axonify offices, located in Waterloo and Toronto, Ontario, you choose. Wednesdays hold a special place in our calendar as Axonifers, in a commutable distance, gather together in one of our offices for "Work from Work Wednesdays." These face-to-face interactions energize our week with meaningful connection and foster collaboration and innovation. Let's chat more about our flexible working arrangement You will be provided with the tools, resources and support to ensure your success. The things you'll enjoy: An impactful product that gives back to the communities and frontline workers that support our everyday lives. People with great attitudes that lead to great results through our values: Empathetic, Bold, Innovative and Empowering. A diverse team that celebrates unique perspectives and experiences that add richness to our culture. Leaders that trust deeply who leverage our skills, adapt to us as individuals and encourage us to be our best selves. Ready to join the team? Here's what's next. Apply. Our Talent Acquisition team is committed to providing an outstanding experience throughout your journey with us. Learn more about Axonify by visiting us at We believe our team's unique life experiences, backgrounds, cultures, beliefs and abilities add richness to our culture and depth to our ideas. Our ongoing commitment to diversity and inclusion creates an environment that supports, empowers and delivers a sense of belonging for all members of the team. We want to remove barriers that may limit you from joining Axonify. Email us at to let us know how we can provide you with reasonable accommodations through our candidate journey.