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    Marketing Coordinator - Vancouver, BC, Canada - Indochino

    Indochino
    Indochino Vancouver, BC, Canada

    1 week ago

    Default job background
    Freelance
    Description
    Build, deploy, and optimize all email marketing campaigns and automated programs focusing on customer retention; including design templates, calls-to-action, and content used in email sends
    Conduct list segmentations based on criteria such as behavior, value, past email engagement and website interactions (content downloads, site page visits, etc.)
    Deep understanding of the customer lifecycle process, able to create, implement, and execute a plan to engage customers throughout their buying journey and improve key Lifetime Value metrics via online and offline channels
    Assist in managing the tools and relationships with vendors and agency partners which support consistent and appropriate engagement with customers at various stages of the lifecycle and work closely to ensure messaging maps to the overall brand and retention strategy
    Work with cross-functional teams to ensure content is being created and delivered to customers according to priorities, brand and deadlines
    Accountable for retention analysis including reporting, performance against plan and objectives, advanced segmentation, lifecycle, channel key performance metrics, funnel analysis, and driving insight and action from analysis
    You speak a language of acronyms, like OR, CTR, RPR, CPA.
    You get excited about data, testing innovative ideas, copy and formats.

    You're curious and committed to keeping on top of new developments in the Retention landscape to ensure we remain ahead of the curve in our email marketing efforts.

    You're known for your analytical mindset and the ability to quickly learn new concepts and technologies, and clearly explain them in cross-functional teams both verbally and in writing.

    Minimum 2+ years as a retention marketing professional with email/sms marketing and loyalty program creation experience at a consumer-focused company
    You have experience with Email Service Providers (ESPs) such as Klaviyo, SalesForce Marketing Cloud, Mailchimp, Bloomreach etc.
    Experience with segmentation, lifecycle, channel key performance metrics, funnel analysis, and function specific reports. Proven ability to drive action from analysis
    Proven project management skills
    Basic SQL experience or know how to use current AI tools to read and write SQL scripts
    Experience working with and using Customer Data Platforms (CDPs)
    Flexible Working Environment

    Learn the skills first-hand about how a Fashion Branded E-Comm/Retail company with 80 locations across US and CA do business.

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