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    MBA, Product Marketing Manager - Toronto, ON, Canada - Carbon, Inc.

    Carbon, Inc.
    Carbon, Inc. Toronto, ON, Canada

    2 weeks ago

    Default job background
    Description
    We go beyond software.

    Carbon6 is building a community to support ecommerce sellers by removing the barriers to selling online and simplifying their path to success.

    Developed by the brightest minds in the marketplace ecosystem, our suite of software tools and resources help entrepreneurs succeed at every stage of their journey.

    We recently raised $66 million USD in Series A from leading investors and serve over 200,000+ sellers to drive growth, maximize profitability and manage with intelligence to scale their businesses.

    We are seeking a dynamic and versatile Product Marketing Manager to join our Marketing team and take charge of managing the messaging and positioning across our key suite of tools.

    You will play a critical role in defining and executing product marketing campaigns, ensuring the successful launch and promotion of our core products, and contributing to the overall success of our marketing efforts.

    Product Launch, Upsell, and Cross-Sell: Collaborate with cross-functional teams, including product management, sales, and marketing, to plan and execute successful product campaigns


    Sales Collateral Development:

    Social Proof:
    Gather and showcase compelling customer success stories through case studies and testimonials. Use these stories to build credibility and demonstrate the real-world impact of our products.

    Focused Campaigns:
    Lead the planning and execution of targeted marketing campaigns to promote specific products or address niche markets. Collaborate with the marketing team to optimize campaign performance and measure results.

    Content Creation:

    Partner with the content studio to create compelling marketing content to distribute across various channels, including email, social media, and ads.


    Competitive Analysis:
    Conduct ongoing competitive research to understand market dynamics, identify opportunities, and stay ahead of industry trends. 4+ years of product marketing experience in successfully launching and promoting multiple products in ecommerce and/or fast-paced scale-up environment.

    Prioritization & Project Management:
    You're adept at juggling multiple tasks, setting priorities, and managing your time effectively


    Analytical Mindset:

    You possess strong analytical skills, showcasing your ability to interpret data to derive meaningful insights and drive data-driven decisions that optimize marketing strategies and product performance.

    You're comfortable introducing structure where needed and can navigate the complexity of a startup with ease


    Stakeholder Management :

    You excel at building and maintaining relationships with stakeholders at all levels, ensuring everyone is kept informed and engaged.

    Extended health benefits including medical, vision and dental coverage starting on Day 1.
    Flexible paid time off that includes paid vacation days and paid personal days.

    You'll receive a laptop conveniently delivered to your door to get you started and set up for success Day 1.

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