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    Marketing Lead - Toronto, ON, Canada - Philpar

    Philpar
    Philpar Toronto, ON, Canada

    1 week ago

    Default job background
    Description
    We consider ourselves a pioneering online business that values entrepreneurial spirit, effective communication, and a culture of innovation.

    With a strong focus on fostering community interactions and providing comprehensive training videos, we strive to equip entrepreneurs with the tools and knowledge they need to succeed in the digital age.

    As our Marketing Manager, you are passionate about marketing and possess exceptional skills in crafting compelling copy for emails, social media, and landing pages.

    You will contribute to the development of marketing strategies and work closely with the team to execute marketing activities.

    You also have a strong background in working with entrepreneurs and can empathize with the complexity of building an online business.

    You will be responsible for hosting marketing-related online events within the membership site, as well as creating training videos and collaborating with our social team to produce engaging content.

    Your comfort in these various roles is vital.


    Type:
    Remote


    Office Hours:
    Monday to Friday, 9 AM - 5 PM EST

    As a hands-on Marketing Manager, you will lead the development and execution of targeted marketing strategies, with a strong emphasis on small entrepreneurial businesses.

    Writing compelling copy for landing pages, emails, social media, and other marketing channels
    Implementing SEO best practices in content creation for improved search visibility
    Hosting online events within our membership site with a marketing focus
    Creating video content with an emphasis on marketing for the membership site and social media
    Utilizing data analytics to assess the success of strategies implemented
    Preparing regular performance reports for marketing campaigns and making data-driven recommendations
    Strategizing and overseeing robust marketing automation and email marketing campaigns
    Collaborating with cross-functional teams, including the content team, to align marketing efforts with overall business goals

    You will also play a significant role in mentoring and collaborating with the team to address the unique marketing challenges faced by small entrepreneurial businesses.

    Performance Metrics
    Increase in customer acquisition and retention metrics
    ROI of implemented marketing campaigns
    Expansion of brand reach and engagement
    Reports directly to the COO with the opportunity to build and lead a marketing team as the company grows

    A degree in Marketing (nice, but not necessary)
    A minimum of 5 years in a marketing role, preferably within small online businesses
    Expertise in copywriting and content creation with the ability to create engaging content, including blog posts, articles, and video scripts
    Ability to analyze data to measure the effectiveness of marketing campaigns and adjust strategies accordingly
    Proficiency in Asana for project management and Slack for team communication
    Proficiency in email marketing and automation tools
    Ability to think strategically and contribute to the development of marketing and content strategies
    A passion for staying up to date with the latest marketing trends and technologies
    Familiarity with Ontraport and Mighty Networks a plus (nice but not necessary)
    We're offering $70,000 USD per year, and on a contractor basis to begin with.
    It'll be in writing and part of the employment contract.

    It's our full intention to offer benefits once the company has moved out of the start-up phase and into the profit stage.

    We believe with a strong Head of Marketing, we'll hit the profit stage within the first year or less.

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