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    Specialist, Marketing - Mississauga, Canada - CP

    CP
    CP Mississauga, Canada

    1 day ago

    Default job background
    Full time
    Description

    POSITION ACCOUNTABILITIES

  • Develop, implement and review as required market strategies that identify and evaluate market trends and their impact on the business
  • Develop recommended strategies and initiatives as a result of these market studies
  • Manage the analysis of strategic issues affecting CPKC's business including markets, competition, customers, supply chain partners, allocation of scarce resources which may also include support for Long Term Market Strategy Studies (up to 5 Years) lead by the VP Sales and Marketing
  • Develop, implement and review as required Medium Term Market Development or Initiative Plans aimed at protecting and growing the commodity business and supporting fluidity, balanced operating plans and enhanced operating income. This may include support for Long Term (up to 5 Years) Market Development Plans or Initiatives and Projects for expansions, new plants, export terminal facilities and all other customer market development initiatives including implementation of product and service strategies designed to maximize CP participation in new or growth markets
  • Support the LOB in Evaluating and Managing Complex Business Problems by performing in-depth economic and decision quality analysis of opportunities and strategies to improve yield
  • Lead the Design and Implementation of specific LOB Product Development Activities which provide competitive advantage, customer value and reduced cost to serve opportunities for new or existing business
  • Lead the Management of the LOB specific Contract Calendar and Direct the Preparation of Strategic Contract Renewals, Development of Bids/ Request for Proposal (RFPs), Defining Trading Space
  • Lead the business groups in providing key strategies, metrics and reporting for corporate processes including annual Business Plans and Quarterly Business Reviews
  • Develop and Implement improvements in Processes or Tools for Marketing and Product Management
  • Validate and Assess Performance against Annual Plan for Line of Business (LOB) Revenue and Market Outlooks, and recommend actions to deliver to the Revenue and Market Outlooks or to modify the Revenue and Market Outlooks
  • Represent CPKC as required with Class 1 Partners, Short lines, Clients, Vendors, Industry or Public as a LOB specific Knowledge Leader
  • Interface with internal stakeholders (Sales, Customer Service, and Operations, etc.) as needed to ensure alignment and, ultimately, delivery of the revenue targets

    • POSITION REQUIREMENTS

  • University Degree is an asset, particularly in Marketing or Business Administration areas
  • 3+ years' market analysis and/or pricing experience within transportation, supply chain management, distribution, logistics, or related field
  • Excellent Microsoft Excel skills to support analytics
  • Financial acumen and ability to conduct financial and business analysis
  • Strong communication, influence and persuasion skills, specifically to articulate business group annual and multi-year strategies, frame progress and results, articulate corporate objectives and targets including profitability and revenue goals, etc.
  • Strong analytical and research skills to support the market understandings, trend analysis, emerging issues and competitive dynamic
  • Strong sense of urgency when required

    • WHAT CPKC HAS TO OFFER

  • Flexible and competitive benefits package
  • Competitive company pension plan (CA)
  • Employer Funded Retirement Plan (US)
  • Employee Share Purchase Plan
  • Performance Incentive Program
  • Annual Fitness Subsidy
  • Part-time Studies Program
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