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    Sales & Marketing Manager Craft Beer - Vancouver, Canada - Lock Search Group

    Lock Search Group
    Lock Search Group Vancouver, Canada

    3 weeks ago

    Default job background
    Full time
    Description
    Sales & Marketing Manager – Craft BeerGreater Vancouver, BC
    Are you passionate about craft beer and eager to make your mark in the beverage industry? We are seeking a dynamic and driven sales professional to join our BC based client as their new Sales & Marketing Manager. Jackson Stewart of Lock Search Group has been engaged to find an individual with previous Sales Leadership and a passion for Beer. If you thrive on building relationships and leading a sales team this could be a great opportunity to blend a Passion of Craft beer into a career.
    The Sales & Marketing Manager will have various responsibilities aimed at optimizing sales performance and fostering strong relationships within the market. Through weekly meetings and collaborations with the sales team, alignment with business objectives is ensured while nurturing their growth and development. By maintaining a keen awareness of market needs and consumer trends, strategic decision-making and identification of growth opportunities are facilitated. Managing listing and marketing applications to Liquor Boards, overseeing chain account listings, and participating in key meetings further solidify the presence and relationships within the industry. Collaborating closely with internal teams ensures seamless execution of sales and marketing tactics, optimizing inventory availability and pricing scenarios. Responsibilities:
    • Maintain close communication with the sales team through weekly meetings and work-withs to ensure business goals are met.
    • Develop and grow sales team to their highest potential.
    • Maintain a street-level perspective on business to identify market needs, sales needs, and consumer trends.
    • Prepare and manage listing and marketing applications to Liquor Boards (BC).
    • Manage chain account listings and limited-time offer (LTO) calendars.
    • Participate in meetings with Liquor Boards and Chain Accounts with VP of Sales and Managing Partners, developing relationships with key contacts.
    • Conduct routine assessments with key accounts to evaluate performance and pinpoint growth opportunities.
    • Work closely with the Commercial Manager to ensure inventory availability for programmed SKUs and collaborate with the Business & Costing Analyst to optimize costing scenarios and ensure accurate pricing.
    • Manage quarterly sales presentations and sales materials.
    • Propose quarterly goals and targets in tandem with Sales Managers, reviewing portfolio opportunities and new product options.
    • Foster and nurture strong connections with essential on-premise and retail partners.
    • Work closely with internal teams to ensure the smooth execution of sales and marketing tactics.
    • Compile and deliver regular reports on sales performance, market trends, and account activities.
    • Execute impactful sales strategies to not only meet but exceed revenue objectives.
    • Ensure prominent showcasing of products across all pivotal accounts.
    • Coordinate and engage in promotional activities to enhance brand visibility.
    • Offer valuable insights and recommendations derived from market analysis to guide strategic decision-making.

    Qualifications:
    • Prefer a University Degree or Technical Certificate
    • 5+ years of related experience of leading sales teams within Beer and/or Spirits/Wine
    • Consistent history of surpassing sales objectives and delivering results.
    • Showcase strong analytical skills, including the capability to analyze sales trends in the market and make informed business decisions based on this information.
    • Excel in organizational skills, demonstrating accuracy and attention to detail
    • Demonstrate a robust customer orientation, featuring adept negotiation and mediation skills, along with the ability to motivate others towards mutually beneficial sales objectives.
    • Exhibit strong team player qualities, fostering a positive work atmosphere through effective communication and collaboration with clients, management, peers, and subordinates.
    • Possess excellent verbal and written communication skills, enabling effective interaction with key decision-makers and customers both internally and externally.
    • Have proficiency in computer applications, including Microsoft Office (Word, Excel, PowerPoint), and desktop publishing programs.
    • Enthusiastic about the alcoholic beverage industry, with a genuine passion for its products and market trends.
    • Comprehensive comprehension of the on-premise and retail market dynamics in BC

    If you're excited to be a part of a craft beer journey and believe you have what it takes to excel as a Sales & Marketing Manager, we would love to hear from you. Please send your resume to Jackson Stewart using the "Apply" button.
    Thank you in advance for your interest, only individuals deemed to have the skill set and experience to fit the role will be contacted. Applicants must be legally entitled to work in Canada without sponsorship.Lock Search Group is a National Executive Recruitment firm with 11 offices in Canada and one in the United States, a staff of more than 30 Consultants and Associates, and expertise in 11 major disciplines. Our mission is to provide exceptional Recruitment and Consulting Services to clients and candidates. We apply our experience and expertise to deliver solutions with a personalized approach that focuses on clients' needs and candidates' goals. Follow us on LinkedIn #LSG40
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