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    Marketing Lead - Mississauga, ON, Canada - Maple Leaf Foods

    Maple Leaf Foods
    Maple Leaf Foods Mississauga, ON, Canada

    14 hours ago

    Maple Leaf Foods background
    Description
    Marketing Manager - Lunchmate, Schneiders Kits and Grab and Snac

    As one of the only CPG companies to be headquartered in Canada, a marketing career at Maple Leaf offers you a unique opportunity to develop strategies and act as the general manager of a business, rather than work at a satellite office.

    The Marketing Manager owns our strategy development and execution of the High Growth Kit's category.

    You will lead consumer-centric innovation, collaborate with brand marketing on campaigns, partner with Sales on channel development, and monitor and respond to category performance.

    This position needs to balance creative skills with critical thinking, project management, and performance measurement.

    The successful candidate will be someone who wants to build a career in CPG marketing and brings a passion for getting things done.

    Any MLF team member interested in being considered for this role are encouraged to apply online by September 26.

    Develop and execute category strategies that capitalize on our brand positions to drive channel growth and share gains
    Develop consumer-centric innovation to address consumer pain points, and lead the commercialization of new product innovations, working with cross-functional stakeholders including product development, finance, revenue management, operations, packaging, graphics, & purchasing to ensure successful, on-time launches
    Initiate category specific brand management and communication in collaboration with Brand team
    Consistently leverage data and develop insights from Nielsen and internal data sources to provide category share and financial reporting and analysis for the category, including weekly, monthly, and annual rhythms as well as ad hoc analyses
    Analyze brands, market, and competitive trends and recommend suitable actions
    Bachelor's Degree plus track record of results within a CPG environment.

    Must be proactive and performance driven, have a bias for action and be able to work under pressure in a fast-paced environment.

    Experience managing a large complex business with a proven success in market with brand management.
    The ability to adapt easily to changing market dynamics.

    Commercial Acumen and P&L Management– Solid understanding of key drivers of the P&L with ability to recommend changes required to move the business forward.

    Critical Thinking and Insights– Able to analyze and draw conclusions from internal & external data sources demonstrated through building, tracking, and course correcting business plans to achieve targets.

    Sales Knowledge and Connectivity– Demonstrate understanding of customer strategies and motivations and applies accordingly to marketing planning process & initiative execution.

    Leadership and Influence– Skilled in mobilizing and motivating cross functional teams to achieve commercial objectives.

    What We Offer at

    Maple Leaf Foods:

    Being part of a high-performance, people-focused company that has an inspiring and unique vision to become the most sustainable protein company on earth, and a deep commitment to sustainable protein across North America.

    A hybrid work model that embraces remote work for eligible roles, helping team members achieve work-life balance—combining the best of both spending time working remotely, benefitting from focus time, and purposeful collaboration in the office setting.

    Defined Contribution Pension Plan with company matching that starts on your first day of employment.

    Supporting our deep commitment to community impact, we offer up to two paid days annually to volunteer at a cause of your choice.

    We're a carbon neutral food company on a purposeful journey to Raise the Good in Food through better nutrition, safer food and workplaces, more humane animal care, and environmental sustainability efforts that protect our planet.

    We care about our communities and commit to reducing food insecurity in Canada. We're passionate about food.

    For more than 100 years, we've made delicious, healthy protein that Canadians love under iconic national and regional brands, like Maple Leaf, Schneiders, and Greenfield Natural Meat Co.

    We are one of the only food companies in Canada to set science-based targets.
    We aim to reduce our environmental footprint by 50% by 2025.
    We're a global food company with more than 13,500 team members. We operate sites in 20+ locations across Canada.

    Championing diversity and inclusion is a critical component to advancing our collective purpose and vision and living the Maple Leaf Leadership Values.

    We believe in building, investing in, recognizing, and rewarding remarkable people who value an inclusive workplace, embrace all forms of diversity, and commit to including every voice in our collaborative environment.

    They guide the decisions we make for all our stakeholders:
    our consumers, our customers, our people, our communities, our shareholders, and the environment.
    High Performance

    We thank all applicants for their interest in exploring employment opportunities with Maple Leaf Foods; Applicants may be subject to a background check and must meet the security criteria designated for the position.

    Championing diversity and inclusion is a critical component to advancing our collective purpose and vision, living the Maple Leaf Leadership Values, and delivering winning results.

    Accommodation is available upon request for applicants with disabilities in the recruitment and assessment process and when hired; Disclaimer:

    Please note that salaries posted on sites other than the MLF Careers Page are not a reflection of Maple Leaf Foods and are an estimated salary range provided by that particular job board.

    Maple Leaf Foods offers competitive wages and an attractive total rewards package, which will be discussed during an interview with our Talent Team.

    #There's no limit to how far you can take your career at Maple Leaf Foods.
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