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    Analyst, Digital Operations - Toronto, Canada - Canadian Tire Corporation

    Canadian Tire Corporation
    Canadian Tire Corporation Toronto, Canada

    1 week ago

    Canadian Tire Corporation background
    Full time
    Description

    What you'll do

    As a Retail Media Network Ad-Ops Analyst within our fast-paced advertising unit, you will play a pivotal role in driving our clients' success on our cutting-edge retail media networks. Your primary responsibility includes managing, launching, and optimizing advertising campaigns across specific channels to ensure best-in-class results.

  • Develop and execute strategic advertising campaigns tailored for retail media platforms.
  • Analyze campaign performance data to understand the effectiveness of strategies and tactics
  • Work closely with cross-functional teams, including creative, account management, and technology, to deliver cohesive and integrated campaigns
  • Monitor market trends and competitor activity within the retail media landscape to identify opportunities and threats
  • Manage campaign budgets and forecasts, ensuring we deliver excellent ROI for our clients
  • Continuously test and optimize ad placements, targeting strategies, and creative formats
  • Educate and advise clients on best practices, campaign enhancements, and optimization strategies
  • Collaborate with our product development team to enhance our advertising offerings based on your frontline insights
  • Craft detailed reports that articulate campaign performance and provide actionable insights for client review
  • Work to resolve any issues that arise throughout the campaign, ensuring swift and effective solutions
  • Maintain an agile approach to managing campaigns, adapting quickly to changes within the platform or the market to capitalize on emerging opportunities
  • Regularly interact with the sales team to support pre-sales activities, including creating media plans and strategy proposals
  • Participate in regular training sessions to stay current with the latest technologies and methodologies in retail media advertising

    • What you bring

  • A Bachelor's degree in Marketing, Advertising, Business Analytics, or a related field, with 1-3 years of hands-on experience in digital advertising campaign management with some or all of the following - Offsite Programmatic Platforms, Offsite Social Platforms, Onsite Display via Google Ads Manager, Onsite Sponsored Products via Criteo
  • Proficiency in data analysis and performance metrics, using insights to optimize campaign strategy and execution
  • Strong communication and collaboration skills, enabling effective work with teams and clear reporting to clients
  • An understanding of retail media networks and their role in contemporary advertising strategies
  • The ability to manage multiple projects in a dynamic, fast-paced environment with a keen attention to detail
  • A growth mindset, eager to keep up with industry trends and apply new techniques to enhance campaign performance
  • Provide thought leadership and contribute to the development of best practices within the retail media network ecosystem
  • A collaborative team player who can also drive projects independently and take ownership of responsibilities

    • Hybrid

    We value flexibility. We have adopted a hybrid work model whereby employees use a combination of working in office and virtually in service of outcomes. Each leader is empowered to decide what work is best achieved in person based on the unique needs of their team.

    #LI-RM1

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